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I N D U S T R
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• A bakery is an establishment which produces or/and sells bread, pastries, cakes, biscuits, cookies, etc. • Baking is the technique of prolonged cooking of food by dry heat acting by convections, and not by radiation, normally in an oven, but also in hot ashes, or on hot stones. • It is primarily used for the preparation of bread, cakes, pastries and pies, tarts, quiches, and cookies. Such items are sometimes referred to as "baked goods," and are sold at a bakery. • A person who prepares baked goods as a profession is called a Baker.
• In ancient history, the first evidence of baking occurred when humans took wild grass grains, soaked them in water, and mixed everything together, mashing it into a kind of broth-like paste. The paste was cooked by pouring it onto a flat, hot rock, resulting in a bread-like substance. • Later, this paste was roasted on hot embers, which made breadmaking easier, as it could now be made anytime fire was created.
• Around 2500 B.C., records show that the Egyptians had bread, and may have learned the process from the Babylonians.
around 400 B.. During middle ages most of the Landlords were having their own bakery 5 .C. The Greek Aristophanes. also recorded information that showed that tortes with patterns and honey flans existed in Greek cuisine.
6 6 million tonnes. . The production of bread and biscuits in the country both in the organised and unorganised sectors is estimated to be around 2. The current estimated market is about Rs 3. the bread & biscuit industry accounts for 82% of the total bakery products in the country. the annual production of bakery products which include bread.INDIAN BAKERY iNDUSTRY The Indian bakery industry is the largest among the processed food industries. is estimated to be in excess of 3 million tonnes.308 crore by 2012. At present.295 crore and is expected to cross Rs 4. buns and rusk. most of which are in the unorganised sector. At present. cakes. biscuits. pastries.
5% (urban) in the country. and valued at Rs136 crore and Rs 1088 crore respectively 7 . Further. The market share is about 22. the bakery market is divided into the rural market and the urban market. Of the total production of bread and biscuits. pastries and unpackaged biscuits. Broadly. the market can be segmented into cakes.5% (rural) and 77. only 35% is produced in the organised sector and the remaining is manufactured in the unorganised sector.
At present 70% of total bakery products is prepared by small and family scale units.750 and below.1kg/year 55% of biscuit is consumed by rural area. 37% of consumption of bakery item is by people with monthly income of Rs.Biscuit .Bread .3kg/year 2. 8 . Per capita consumption of 1.
RAW MATERIALS USED IN BAKERY Wheat flour Sugar and honey Yeast Egg Milk and milk powder Dry fruits Fats 9 .
i. 69 billion.Bakery Products The market for bakery industry is valued at Rs. breads and biscuits hold for about 82 % of the market share.e. Product coverage Bread Biscuits Pastries Cakes Buns Confectionary products . The two major bakery products.
SCOPE OF BAKERY INDUSTRY In hotel business Biscuit industry Bread Retailing of bakery Healthier bakery Sugar free bakery Confectionary 11 .
the exact meaning varies markedly in different parts of the world. which in North America may be called a “cookie” or “cracker” .HISTORY OF BISCUIT • A biscuit is a small baked product. hence Biscotti in Italian. flat cake. • A biscuit is a hard baked sweet or savoury product like a small. • The origin of the word “Biscuit” is from Latin and means "cooked twice". 12 .
IMPORTANCE Biscuit market is growing at rate of 7% per annum. India is the 2nd largest producer of biscuits after USA. which have convenience and nutrition attached to them. The emergence of nuclear families will see a boom in products. Provide employment opportunity to both men and women. India is witnessing a revolution in healthy foods and people are conscious. 13 .
14 .PRESENT STATUS OF BISCUIT INDUSTRY • The present biscuits-bakery sector in India looks like a battlefront. • Britannia is undoubtedly. • Britannia's Tiger brand is selling largely in the rural areas which actually constitute 56% of the biscuit market.leader with brands like Tiger. • There are two entrenched players in the biscuits market Parle and Britannia have 85% of the market share. But in the Glucose segment Parle G is the market leader. Milk Bikis. Little Hearts.
e. with some estimates placing it at 40%. & Parle enjoys a 40% share of the total biscuit market Biscuits market on an average grew at 8% per annum in the last five years. The rural penetration of the branded biscuits segment is also significant. far above all. 15 . Towns with populations of less than a lakh contribute significantly to the industry's turnover.Britannia brand has over 46 per cent market share in this fiercely competitive market i. According to market research in 2003.
urban market.1 million tonnes. Ltd. Major Players The major players in the biscuit segment are: Britannia Parle Bakeman ITC Foods Ltd. Surya Food and Agro Pvt. HLL Priya Gold Cremica Dukes Anupam Horlicks .Biscuits The biscuit market has a total production volume of 1. The growth drivers for the biscuit industry are focused advertising. and new launches.
Bread The bread market has a business volume of 1. . Major Players The major players in the bread industry that holds about 90% of the market share are: Britannia Modern Industries Ltd. This segment is characterized by high level of fragmentation. The bread industry has a production of approximately 27 lakh tonnes.5 million tonnes. Hike in the prices of major raw materials like sugar. and high margin. vegetable oil. and wheat flour has been accounted for the industry's low margins of profit. The major factors for growth in this segment are: Brand loyalty Volumes Strong distribution networks The major challenge faced by the organized bread sector at present is low margins of profit. milk.
Bakery industry roughly constitute 10% of processed food industry. Food processing industry ranks 9th in industrial sector comprising of bakery instant foods. of which biscuit industry constitute 60%. 18 .PRESENT STATUS In India there are about 60000 different sector bakery units. The market has been growing at a CAGR of 6-7% pa. soft drinks etc. The unorganized sector accounts for over 50% of the market. The Indian biscuits' market is estimated to be 1. dairy.1 million tonnes per annum and valued at over Rs 50 billion. confectionary.
Bakery ingredients market is valued at Rs 500 crore in the country and is registering a growth rate of 20 per cent The market is expected to double in a year going by the demand for healthy and nutritious options in bakery foods easy to make and carry It give opportunity for youth to explore their creativity 19 .
The abysmal low consumption in India comes in because bread has often been treated as a sick man's food and eaten when ill. The penetration of branded product in this segment is quite significant. 20 .000 crore. which is 8 kgsand Europe's 80 kgs.500-3.CONTD…… The per capita consumption of bread in India is 2 kgs per annum and by far the lowest compared to Sri Lanka. and is valued at Rs 2.
4. 1. High protein products. Anti diabetic products. Low fat product. 6. New challenges. Diversified products like. High fiber content product. 5. Low salt product. Export of bakery product 21 . Vitaminised & Mineralized product.SCOPE Changing trend. like healthy nutritious. 2. tasty and fresh products. 3.
Margins in the chocolate industry range between 10 and 20 per cent. Over 70 per cent of the consumption takes place in the urban markets 5.9 kilograms in developed markets such as the United Kingdom 4. Cadbury is the market leader with 72% market share 3.Chocolate Market in India -Facts 1. Chocolate market is estimated to be around 1500 crores (ACNielson) growing at 18-20% per annum 2. The per capita consumption of chocolate in India is 300 gram compared with 1. depending on the price point at which the product is placed .
Indian candy market is currently valued at around USD 664 million. or USD 461 million. Entire Celebrations range marketshare is 6. Another estimate puts the figure at 25000 tonnes 7. in sugar confectionery and the remaining 30%. Chocolate sales have risen by 15% in 2007 to reach 36000 tonnes according to one estimate. in chocolate confectionery 9. with about 70%.5% 10. As per Euromonitor study. The chocolate wafer market (Ulta Perk etc) is around 35 % of the total chocolate market and has been growing at around 13% annually 8. or USD 203 million.Cont…… 6. The global chocolate market is worth $75 billion annually 23 .
Changing consumption pattern. Bakery products are tasty. nutritious readily available and easily carried. 24 .SWOT ANALYSIS STRENGTHS Plenty of men and raw material at cheep rate. Growing market.
25 . High cost of equipment.WEAKNESS Lack of financial support. Lack of availability of trained persons. Very less organized bakery firm at big level so less business professional . Irregularity in power supply. Low shelf life of bakery products.
OPPORTUNITY Vast market. 26 . Provide opportunity for self entrepreneurship. A need of a national level company in bakery sector. Demand for innovative products. High value for attractive and quality package.
Most of pure vegetarians don’t consume bakery item. 27 . FDI in bakery sector may affact domestic players like puratos from belgium is already entered in indian bakery industry.THREATS High consumption of bakery products leads to obesity and other health problem. Lot of loss due to insects and low shelf life.
e. Modification of product based on consumer preference. users. Make product easily available to all end users. Quick transportation of final product because bakery is perishable product.MARKETING Determine the quality of product. Create specific product for specific end segmentation. 28 . i.
The pastries market in the country is valued at Rs 136 crore for 2008.088 crore for 2008. and is growing at a CAGR of 5 per cent.The Indian bakery market The cake market in India is valued at Rs 1. The unpackaged biscuits market is valued at Rs 2.071 crore for the current year. and it is also growing at a CAGR of 10 per cent. 29 . and is growing at a CAGR of 10 per cent.
Buiness standard news paper .295 crore and is expected to reach Rs 4. The bakery market can be segmented into cakes. which is 22. of the total market.5 per cent. pastries and unpackaged biscuits. The market is split into the rural market. and the urban market.308 crore by 2012.5 per cent. which is 77.The Indian bakery market The Indian bakery market is valued at Rs 3. Source.
5 Britannia Denone. France Parle Biscuits Bakeman's Organized Informal 50 50 Market Segmentation (bread) Segment Organized Informal Source.Society of Indian Bakers Share (%) 15 85 31 .MARKET STRUCTURE Market Segmentation(biscuit) Segment Share (%) Lead Players and Alliances Company Share (%) 46 40 3.
9% 6.GROWTH RATE Market Growth Rates (bakery) 1990-91 .Bakers Association of India 32 .2006-07 7.9% Source.1996-97 5.2001-02 2001-02 .4% 1996-97 .
High quality packaging material increases shelf life of product. 33 . Use of sophisticated and modern machineries which increases bakery efficiency.PROSPECTS Increasing dependence on bakery products.
34 . At that time name monginis was unknown to Kolkata.Arnav Basu with the help of Khorakiwala family as monginis foods ltd at Kolkata in 1980.CASE STUDY: MONGINIS BAKERY. KOLKATA Introduction :. Monginis starts becoming popular after starting bakery in 1991.
35 . Key success for monginis is highly effective franchisee system as more than 100 franchisee outlets only in Kolkata. Launching of international quality chocolates and so many recipes of bakery very first time in Kolkata.3 m in 1992 to INR 150 m in 2003.FEATURES OF MONGINIS BAKERY Turn over raised from INR 5. Import best quality machines from many country.
chicken wrap & Vegetable Manchurian. facilities Introduction of new product :. quality produce at affordable price.As monginis was producing salty snacks in spite of others were producing sweet bakery products mainly.Like chicken salad roll. Innovations :. Monginis mainly targeted middle and upper middle class of Kolkata as it offers fresh . Monginis outlets contains reheating and air condition 36 .
Return management. 37 .KEY TO SUCCESS OF MONGINIS Good franchisee management. Packed cakes. Promotions. Pricing.
display counter. colors . Has standard format of décor. Commission paid on good sales be 14%. Distribution timely once or twice a day. Constant monitoring of stores. ac. microwave oven etc. . Payments of bills at alternate day.FRANCHISEE MANAGEMENT Sight selection :.Area should be at least 200 square ft &frontage be of 10 feet. freeze .
Prominent Food and Bakery Associations in India Indian Stainless Steel Development Association Fragrances and Flavours Association of India(FAFAI) All India Food Processors Association Poultry Processors Association All India Distillers Association Association Of Food Scientists & Technologies National Association of Bakery Industry Federation of Biscuit Manufacturers Association The Soyabean Processors Association of India The Seafood Exporters Association of India Indian Institute of Packaging Oil Technologists Association of India (Western Zone) Indian Biscuits Manufacturers Association Confederation of Indian Food Trade and Industry Federation of Hotel and Restaurant Association of India Indian Confectionery Manufact urers Association Indian Dairy Association Indian Sugar Mills Association All India Bread Manufacturers Association ltd Bakers Association of India Roller Flour Millers Federation of India All India Grain Exporter Association Wheat Product Promotion Society Society of Indian Bakers .
References Indian Biscuits Manufacturers Association All India Bread Manufacturers Association ltd All India Food Processors Association Society of Indian Bakers Indian Confectionery Manufacturers Association 40 .
Good opportunity to emerge as a national brand. Due to modernization .CONCLUSSION Due to changing consumption pattern there is lot of scope for bakery industry. and 41 . westernization industrialization demand for bakery has increased.
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