You are on page 1of 10

BABY PRODUCT: SHAMPOO

PRESENTED BY:AMITSINH VIHOL (MBA PHARMA-I) KSV MBA PHARMA.

BABY SHAMPOO

JOHNSON'S BABY SHAMPOO

American MNC- founded in 1886

Manufacture- Medical devices, Pharmaceutical and Consumer packaged goods .


The corporation includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries.

Johnson & Johnson had worldwide pharmaceutical sales of $65 billion for the calendar year of 2011
Key Products- Band-Aid, Tylenon, Johnsons Baby products, Neutrogena skin and beauty products, Clean & Clear, Acuvue contact lenses.

JOHNSON'S BABY SHAMPOO

About the Product


Soap free, hypoallergenic, and dermatologist tested Baby Shampoo with mild, tearless formula As gentle to the eyes as pure water NO MORE TEARS formula rinses quickly and easily

Leaves hair smelling fresh, and looking beautifully healthy and shiny

JOHNSON'S BABY SHAMPOO


Ingredients
Water- base Cocamidopropyl Betaine- surfactant

PEG-80 Sorbitan Laurate- surfactant


Sodium Trideceth Sulfate-cleansing agent PEG-150 Distearate-thickener and emulsifier Fragrance

Polyquaternium-10-conditioning, moisturizing, antistatic


Tetrasodium EDTA- chelating agent Quaternium-15-preservative Citric Acid- Helps adjust pH levels

Yellow 10 and Orange 4

JOHNSON'S BABY SHAMPOO


Products
1. Johnsons Baby Shampoo 2. Johnsons NATURAL Baby Shampoo 3. Johnsons Baby Shampoo with Natural Lavender 4. Johnsons NO MORE TANGLES Shampoo 5. JOHNSON'S NATURAL Kids 3-in-1 (Shampoo, Conditioner & Body Wash)

JOHNSON'S BABY SHAMPOO


Packaging and Pricing 60ml.48Rs 100ml...78Rs 200ml...150Rs 475ml290Rs

JOHNSON'S BABY SHAMPOO


Marketing
Umbrella Branding/family branding-Different products having different images are put together under one major brand or parent brand and are marketed by the firm. Eg-Johnson & Johnson sells baby care products under the Johnson's brand name Johnson's Baby Powder, Johnson's Baby soap, Johnson's Baby Shampoo etc. Benefit-Promotion is very cheap and easy, For all the different products and services, advertising, promotion and IMC tools can be combined, launching of a new product under umbrella gains recognition easily. Disadvantage-negative publicity for any product or even new product it can affect the other brands,

JOHNSON'S BABY SHAMPOO


Competitors
Pigeon - Baby Shampoo(110Rs/100ml) Himalaya - Gentle Baby Shampoo(77Rs/100ml) Farlin - Baby Shampoo(110Rs/100ml) Galenco - Baby Shampoo(125Rs/100ml)