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Retail Brands

The Retail Store As a Brand

Retail Brands THE END ALL OF ANY BUSINESS???? IMPROVED MARKET POSITION PROFITABILITY .

Competitive Strategies for Improved Market Position and Increased Profitability Increasing Sales Cutting Costs Profitable Retail Brand Increasing Differentiation .

Increasing Sales More Product Categories Multiple Store Formats Further Growth (Overseas Expansion) Exploiting the brand .

Cutting Costs Economies of Scale Spread of risks Profit from advantages in knowledge Countervailing power .

Increasing Differentiation BUILDING A BRAND IDENTITY Brand Positioning Brand Personality Brand Communications Operational Excellence Vision. Mission and Values .

Increasing Differentiation BRAND COMMUNICATION BRAND PERSONALITY BRAND POSITIONING .

Retail Brand Identity BRAND POSITIONING FUNCTIONAL ATRIBUTES FUNCTIONAL or EMOTIONAL CONSUMER BENEFITS .

Retail Brand Identity Retail Brand Positioning Positioning the store Positioning on range Positioning on price Positioning on convenience Positioning on store experience .

Retail Brand Identity BRAND PERSONALITY EMOTIONAL ATRIBUTES EMOTIONAL CONSUMER BENEFITS .

' and HDFC Bank also attempts the same by propagating 'we understand your world' Shoppers Stop suggests to every customer to 'shop at your own pace' and Globus assures contemporary styles by promising 'fashion for a changing world' ...Retail Brand Identity Brand Personality Four Seasons seeks to distinguish itself from competition by providing what it calls 'escape from the ordinary' and a personality of 'calm sophistication' ICICI bank seeks to create a personality of self assurance by saying 'hum hain na.....

Retail Brand Identity BRAND COMMUNICATION FUNCTIONAL & EMOTIONAL ATRIBUTES FUNCTIONAL or EMOTIONAL CONSUMER BENEFITS .

Operational Excellence Organisation Logistics Administrative Systems Relationship with Suppliers Financing .

Mission & Values Brand Vision Brand Mission Corporate Values .Vision.

making consumption affordable for all customer segments – for classes and for masses. . * We shall infuse Indian brands with confidence and renewed ambition. sincerity.Future Group Mission * We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. humility and united determination shall be the driving force to make us successful. creating retail realty. * We shall ensure that our positive attitude.conscious and committed to quality in whatever we do. * We will be the trendsetters in evolving delivery formats. * We shall be efficient. cost.

knowledge and information. # Simplicity & Positivity: Simplicity and positivity in our thought. # Adaptability: To be flexible and adaptable. # Valuing and Nurturing Relationships: To build long term relationships.Future Group Values # Indianness: Confidence in ourselves. . # Respect & Humility: To respect every individual and be humble in our conduct. business and action. # Flow: To respect and understand the universal laws of nature. # Openness: To be open and receptive to new ideas. both in thought and business. # Introspection: Leading to purposeful thinking. # Leadership: To be a leader. to meet challenges.