PRESENTATION

ON

CONSUMER BEHAVIOUR

ROLL NO 25

NAME Shridhar Naik

27
09 04

Tabrez Ahmed
Younus Hukkeri Javed Inamdar

.

K.. . gum and candy brands. U.COMPANY OVERVIEW……  Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate.  The story of Cadbury Dairy Milk started way back in 1905 at Bourneville.

 Cadbury enjoys a value market share of over 70% . Cadbury began its operations in 1948 by importing chocolates.. The corporate office is in Mumbai.the highest Cadbury brand share in the world!  The total confectionery market is valued at Rupees 41 billion with a volume turnover of about 223500 tones per annum.CONTI…. The category is largely consumed in urban areas with a 73% skew to urban markets and a 27% to rural markets .  In India.

LINE OF PRODUCTS  Chocolates  Hard-boiled candies Éclairs & toffees   Chewing gums Lollipops Bubble gum Mints and lozenges    .

CHOCOLATES      5Star Perk Celebrations Temptation Éclairs   Gems Dairy Milk .

CADBURY DAIRY MILK Kuch Mitha Ho Jaye….. .

ABOUT CADBURY DAIRY MILK…  The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. shifting the focus from `just for kids' to the `kid in all of us'. And has participated and been a part of every Indian's moments of happiness. In the Mid 90's the category was re-defined by the very popular `Real Taste of Life' campaign.     And Cadbury Dairy Milk became the perfect expression of 'spontaneity' and 'shared good feelings'. In the early 90's. Cadbury Dairy Milk has been the market leader in the chocolate category for years. joy and celebration. chocolates were seen as 'meant for kids'. usually a reward or a bribe for children. .

BRAND AMBASSADOR… .

“  . Bharat Puri. Mr. Mr. makes this an ideal partnership. Bachchan has a universal appeal that extends to everyone from 6 to 60. Managing Director Says…. just as our chocolates do. We believe his endorsement of Cadbury Dairy Milk will go a long way towards our objective of increasing chocolate consumption among all ages of consumers.. and the love and trust they both share with the people across India.their timelessness.  "There is a perfect fit between Amitabh Bachchan and Cadbury chocolates .WHY “BIG B” AS BRAND AMBASSADOR.

the 'Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk with celebratory occasions and the phrase "Pappu Pass Ho Gaya" became part of street language.PAPPU PASS HO GAYA  More recently. .

00 Rs. 15.00  DAIRY  DAIRY MILK 44 GM MILK 80 GM Rs. 10.PRICES…. 26.  DAIRY  DAIRY MILK 15 GM MILK 30GM Rs.00 .00 Rs. 5.

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Also the wholesaler usually deals in all kinds of FMCG goods. In addition to marketing promotions company have been focusing extensively on the promotions by the sales staff. as prevalent in western countries.    . Chocolates are kept in cardboard boxes and are also delivered in the same. Foodstuff in addition to the chocolates. On an average the wholesalers sells Rs50000/month of Chocolates.BUYING BEHAVIOUR  Chocolates are consumed as indulgence and not as snack food. Almost 75% chocolates are impulse purchases. Chocolates are bought predominantly by adults and gifted to children. The items like chocolates are placed near the counter.

COMPETITORS V/S  Chocolates Hard-boiled candies Éclairs & toffees    Milk products Infant milk formulae Weaning cereals Culinary products Beverages    Chewing gums   Lollipops   Bubble gum Mints and lozenges  .

.THANK YOU Kuch Meetha Ho Jaye… Open For Sweet Queries….

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