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ENTREPRENEURSHIP
BUS 608
Dr. Abla A.H. Bokhari

INSTRUCTOR INFORMATION
Name: Abla Abdul Hameed Bokhari Position: Assistant Professor in Economics Office: Villa 1, Room 11. Tel: 27392 Mob. 0505674318 E-mail: ablabokhari@hotmail.com abokhari@kau.edu.sa Office Hours: Sunday & Tuesday 9:30-12:30 Monday 8:00- 10:00

COURSE DESCRIPTION
This entrepreneurship course aims to develop an awareness of its importance in economic development of our society.
Students will gain a basic understanding about specific aspects of entrepreneurship as an independent new venture, opportunity recognition and identifying real business opportunity. Emphasis will be on building basic skills of an entrepreneur including teambuilding, communication and leadership in addition to key skills in opportunity recognition and evaluation.

COURSE DESCRIPTION
The course will be interactive in nature, with lectures, group activities and mini presentations.

Guest speakers will be invited to share their expert knowledge and perspectives in selected sessions.
Several class activities will assist students to identify their own personal goals and their potential skills related to entrepreneurial process. The outcome of this course is to develop and present an enterprise project plan.

AFTER TAKING THE COURSE, STUDENTS SHOULD BE ABLE TO:


Gain insight into the field of entrepreneurship by understanding the characteristics and mindset of entrepreneurs; Identify the key success factors required of an entrepreneur;

Assess personal strength and weaknesses;


Understand self and team building; Recognize and evaluate opportunities within the market place;

AFTER TAKING THE COURSE, STUDENTS SHOULD BE ABLE TO:


Develop and present a real business idea; Identify and evaluate opportunities within the marketplace, both for new venture creation and within existing organization. a business plan; Create an innovative marketing plan, and ultimately being able to lead the process of turning the opportunity into reality;

AFTER TAKING THE COURSE, STUDENTS SHOULD BE ABLE TO: Describe the basic marketing, financial, legal and economic concepts to be used for a business plan;
Explain cash flow and the various methods to improve cash flow;

Learn a number of successful strategies and common mistakes from current and accomplished entrepreneurs and investors who will guest speak in class.

COURSE OUTLINE
Week 1 Topics to be covered Workshop/Assignments

Introduction: The Course, Instructor Team formation and students, Team selection rules, what is Entrepreneurship? The power of Small Business: Role Open Discussion of Entrepreneurship in Society and the Economy. The Entrepreneur: The Making of an Entrepreneur, Entrepreneurial Process, Characteristics, and Motives. Guest speaker

COURSE OUTLINE
Week 4 Topics to be covered The Entrepreneur: The Entrepreneurial Model, Getting Started, Entrepreneurial Self Assessment. Workshop/Assignments Entrepreneurial Quiz

Finding a Business Idea: Process for Brain storming exercise Generation and Selection of & Team Business ideas Business Ideas, What make a identification difference?

Finding a Business Idea: Types of Innovation, Market Attractive Criteria.

(Assignment: Teams Present their Best ideas)

COURSE OUTLINE
Week Topics to be covered Workshop/Assignments 7 Value Proposition/ Competitive Brain Storming exercise: Advantage: Definition, Elements How to define your UVP and Characteristics of Strong Value Proposition, Platforms for competitive advantage. 8 Competitive Advantage: Analysis Model, Assessing the Environment, Selecting a strategy to gain & sustain advantage Team Building & Personal Differences: Motivation, Natural Strengths & Areas for Growth Team presenting VP / Competitive advantage of their ideas Personal & Team Role Testing (Assignment: Enterprise Project Brief)

COURSE OUTLINE
Week 10 Topics to be covered Market Feasibility: Market Research, Collecting Voice of the Customer, Sizing the Opportunity Technical Feasibility: Developing the Preliminary Technical Plan, Identifying Technical Design Attributes, Selecting the Technical Path, Developing a Preliminary Operational Plan. Expected Commercial Value: Commercial Valuation Model, Expected Commercial Value. Workshop/Assignments Market Research Workshop Workshop on VOC to Technical Specs

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12

Work the ECV of students projects (Assignment: Market Feasibility report)

COURSE OUTLINE

Week 13

Topics to be covered

Workshop/Assignments

Business Model: Definition, Design Teams develop their Template, Developing a Business Business Model Model, The Technology Management Value Chain & Business Models Business Model Evaluation

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TEACHING TECHNIQUES
A variety of teaching techniques will be used in this class which includes: PowerPoint lectures, case studies, electronic software practices class discussions. Reading and writing assignments and team activities are required..

Guest speakers will be invited.

TEACHING TECHNIQUES

This will be a highly interactive class: creative thinking, provocative questions and real world experiences will be shared. Communication skills, oral in class and written in reports is essential students must learn how to present their ideas in business-like manner.

COURSE POLICIES
This course makes extensive use of in-class activities/discussions. Attendance is critical and will be taken regularly. Active participation is important. Quality of participation will weigh heavily in determining borderline grades.
Assignments are due at the beginning of class. Students may take a penalty for not turning in an assignment at the beginning of class.

COURSE POLICIES
Cell phones ring must remain silent..
It is up to you to stay up to date with the course. If you miss classes, be sure to talk to your peers. Also, if you miss an exam, you must contact me within 24 hours so that we can discuss your situation. Plagiarism/academic dishonesty in any form will not be tolerated and may result in a failing grade or worse. Do your own work and do not test me on this.

COURSE POLICIES

My door is always open to discuss your grade, class performance, suggestions for improvements, or any other professional issues. Feel free to come during office hours or set up an appointment

GRADING SPECIFICS
20% (two written assignments) 15% (three online discussions) 15% (active participation) 20% (proctored modules 1-3) 30% (Project and Presentation)

Written assignments
Online discussions Participation & Attendance Exam & Quiz Exams & Quizzes

Final Project

REFERENCES

Entrepreneurship
Everyone is talking about entrepreneurial activities as the engine of economic growth of nations.
[see Harvard Business Review June 2010, p41 How to start Entrepreneurial Revolution]

Large and medium size companies are searching for entrepreneurs who are expected to lead them to success in the foreseeable future. Todays young people are considering doing their own thing instead of working for someone else.
[See The Economist April 17th 2010, p3 A special report on innovation in emerging markets The world turning upside down]

Course Structure
Third Deliverable: Commercialization Feasibility Plan & Pitch Commercialization Plan & Pitch

First Deliverable: Project Brief

Second Deliverable: Market Research Report

Understanding The Entrepreneur

Generating & Evaluating Business Ideas

Market Feasibility

Finance & Commercialization Accounting Strategies

Team Building

Value Proposition

Technical Feasibility

Business Models

Components of the Commercialization Feasibility Report

Executive Summary 1. Business Idea 2. Technical Solution 3. Market Application 4. Market Feasibility

5. 6. 7. 8. 9.

Business Model Technical Feasibility Financials Feasibility Current Status Recommendation

Team and Topic Selection Logistics


Team logistics: You will self select into teams of 5 or 6 students The teams must be multidisciplinary No exceptions Topic logistics: Teams will brainstorm new product/business concepts No two teams will have the same concept.

Brainstorming Process

Concept Selection

Written Report & Pitch

Team Formation Individuals New Product/Business Concepts

Develop Commercialization Feasibility Report