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BY Aditya Maheshwari Abhinav Tyagi Aditi Khanna

India's hotel industry is experiencing an unprecedented boom, driven by increasing numbers of business and tourist arrivals.

What is Hotel Industry? “A place Where Travelers Can Pay for Lodging and Meals and

Other Services on a short-term basis.”

Objectives of Hotel Industry
  

Customer Satisfaction Health Safety Environment To Promote Tourism

The largest hotel company in the world.Gurgaon (suburban Delhi): 98.  .57 % occupancy. Hotel Trident Hilton. has entered India and is now devising aggressive plans for expansion in the market.000 rooms spread across four properties in Mumbai and Goa. Indian hotels are witnessing mindblowing occupancy rates.3 % occupancy.French chain Accor. Several others are racing to increase their presence in India. including the Marriott group. Increase in average room rent for the entire hotel industry over the last year: 35 %. ranging from Starwood and Mariott to Four Seasons and ShangriLa.   The boom has attracted several global players. Currently Marriott has over 1.Some figures :  Hotel Imperial New Delhi: 99.

Radisson. These include Hilton. a subsidiary of New York-based investment company Berggruen Holdings.has announced that it is seed-funding a non-luxury hotel chain in India. Investments   Now besides hotel companies. for $ 60.Lemon Tree. even the investment firms and private equity companies are beginning to get excited about India. . Holiday Inn.The established hotel chains  A number of global players are already well established in India. InterContinental and Crowne Plaza. Mariott. Private equity firm Warburg Pincus has picked up around 27 % stake in Delhi-based mid-price hotel chain. Meridien. Sheraton. Berggruen Holdings India. Shangri-La.2 million. Hyatt.

Tourist boom  The tourism traffic has been growing between 20-28 % every year for the last four years and this rate of growth is expected to continue for the next few years.  The constant boom and the resultant demandsupply mismatch has led to sharp increases in the average room rates and thus pushing up revenues of industry players (hotels.   . etc) The tourism sector is expected to perform very well in futureand the industry offers an interesting investment opportunity for longterm investors. shipping lines. Most of the five-star hotels are seeing more than 80 % occupancy and some of the lesserknown five-star hotels are overbooked. tour operators. airlines.

 “ The lean season has been exceptionally good for us. Trident Hilton.” says Kapil Chopra. . Hospitality experts believe that the Indian hotel industry will witness higher than usual growth in the coming peak season. The good times for the Indian hospitality industry are here to stay. Gurgaon. Our room occupancy rate has been around 89 per cent and we are looking at over 95 per cent occupancy for the period September to December. with top-end hotels experiencing high room occupancy rates even in the lean season.  There was an increase of 15 % in the number of international tourist arrivals in India and 14 % in the foreign exchange earnings in the first quarter of 2011 as compared to the same period last year. general manager.

has already formed a joint venture with Marriott International to run its three new hotels in India.  .” says Unitech managing director Sanjay Chandra. “The three new hotels will be located in Kolkata.The world's leading hotel brands joining the battle  The country has been flooded by some of the world's leading hotel brands. Hampton Inns. Banana Tree. New brands such as Amanda. We are investing around 700 crore rupees to set up these hotels. Gurgaon and Noida. Unitech. Satinwoods. which have already started its operations . which is setting up two hotels in Delhi. Scandium By Hilt and Mandarin Oriental are planning to enter the Indian hospitality industry in joint ventures with domestic hotel majors.

Oberoi group. has also been active overseas with properties in Saudi Arabia. the United Kingdom and Africa. The movement is not one-way. With newer players poised to enter the market one of the key factors that will drive future demand is alternate revenue streams. Indian Hotels is looking to strengthen its presence in the United States with this acquisition. With growing competition. vice chairman of Indian Hotels. The hotel will be acquired through the company’s New York-based subsidiary. Mauritius. and elsewhere. Cash-rich Indian hotel companies have been acquiring properties overseas. hotels are under tremendous pressure to generate new lines of revenue with creative approaches. Australia and Indonesia. Egypt.   . says RK Krishna Kumar. The Tata group's Indian Hotels Company is in the process of acquiring Bostonbased luxury hotel the Ritz-Carlton for around $170 million dollars (around 765 crore rupees). It has also set up properties in the Middle East. Due diligence is likely to be completed soon. Its fierce rival.

 Many business hotels in India are integrating full-fledged spas on their premises. India still needs to dramatically increase the number of rooms available. originally a main stay of resort properties.  However. in order to attract more visitors. .

2.1. Shortage of skilled employees Retaining quality workforce Shortage of rooms Intense competition Customer expectations . 4. 5. 3.

 According to Size Small Hotels (150 rooms) Medium Hotels (up to 299 rooms) Large Hotels (up to 600 rooms) Extra Large Hotels (above 600 rooms)    .

According to Star      One Star (*) Two Star (**) Three Star (***) Four Star (****) Five Star (*****) .

PREFERRED BY DOMESTIC TOURIST 2 & 3 : FOR MIDDLE LEVEL BUSINESS EXECUTIVES/LEISURE TRAVELLERS 4 . 27 % GOVT. OBEROI GROUP. ITDC Eg : BUILT OVER 18000 sq. TAJ GROUP.FORMS 30% OF INDUSTRY ITC. APPROVED ROOMS 5 &1 : AROUND TOURIST SPOT.m AREA STAR RATED HOTELS DELUXE & 5 : LUXURY AT HIGH PRICE .

CROWNE PLAZA • LOCATED NEAR AIRPORTS AND SUITABLE FOR SHORT STAY TRAVELLERS.FACILITY HOTELS BUSINESS HOTELS • SPECIALLY EQUIPED WITH CONFERENCE ROOMS. • HONEYMOON HOTELS MOSTLY LOCATED AT HILL STATIONS AND SPECIALLY FASCILITATED TO SUIT THE COMFORTS OF HONEYMOON COUPLES. • ARE FOUND NEAR ALL MAJOR CITY AIRPORTS. INTERNET FACILITIES ETC. • Eg: INTER-CONTINENTAL. TO SUIT THE CORPORATE GUESTS. SEMINAR HALLS. AIRPORT HOTELS . • Eg. HOTEL WOODVILLE PALACE. CARLTON HOTEL. HOTEL HONEYMOON INN ETC.

DÉCOR. AND EQUIPMENTS HIGH STAFF TO GUEST RATIO FOR BETTER SERVICES SERIOUS APPROACH TOWARDS CUISINES AND VARIETY     .3 STAR HOTELS   FORMAL AND SPACIOUS RECEPTION AREA AND LOUNGE THEIR RESTUARANTS CATER TO NON.RESIDENTS GUESTS TOO  EN-SUITE BATHS WITH GOOD STANDARD AND QUALITY OF EQUIPMENTS COMFORTABLE STAY TARGETED 4 STAR HOTELS HIGH QUALITY FURNISHING.

INTERNET. FAX. FLAWLESS AND PERSONAL ATTENTION TO THE GUEST’S NEEDS SOME UNIQUE SERVICES PROVIDED IN THE 5 STAR HOTELS BUTLERS       CHAUFFER DRIVEN LUXURY CARS PILLOW MENU CUSTOMISED SERVICES IN THE IN-HOUSE SPA AND SALOON 42” PLASMA TV. LAPTOPS ON RENT AND MUCH MORE … .5 STAR HOTELS   THE ENTIRE HOTEL IS SPACIOUS AND LUXURIOUS EXQUISITE CUISINES THAT CATER TO TASTE BUDS FROM ALL OVER THE WORLD SERVICES ARE MORE.

word-of-mouth promotion and telemarketing are the components of a hotel’s marketing strategy. sales promotion. personal selling.Location of the hotel is the most important business decision for the hotel.Advertisement.The diverse nature and character of dishes.   Place :. involvement of cost and spending power of customers. Price :. Promotion :. Product :.Hotels stay innovative in the peripheral services. publicity.  .

also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free. Physical Evidence:. thus it should be well designed.  . People:.It being the first & the last part of the hotel that the guest sees.The hotel management should train its people regularly.Lobby. especially the front line professionals.

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7 palaces at 52 locations in 12 countries and employ over 13000 people. .   The Indian Hotels Company (IHC) is the parent company of Taj Hotels Resorts and Palaces. It was founded by Jamshetji N. Tata on December16. 1903. Currently the Taj Hotels Resorts and Palaces comprises 76 hotels.

telecommunication facilities. They offer well-appointed rooms. efficient service. culture.   It provides exciting activities ranging from sports. specialty restaurants and lively bars. music. and other conference facilities . wellequipped business centres. environment. The Taj Business Hotels provide the finest standards of hospitality. and entertainment. adventure. which helps the business trips to be productive.

. TAJ RESIDENCY. TAJ MAHAL. TAJ CULTURAL CENTRE. TAJ GARDEN RETREATS  LOCATED AT BEACH RESORTS.THE TAJ GROUP OF HOTELS SEGMENTATION TAJ LUXURY HOTELS – TAJ PALACE. TAJ WEST END  OFFER FINEST STANDARD OF HOSPITALITY & SERVICE TAJ BUSINESS HOTELS: TAJ PRESIDENT. TAJ BENGAL. TAJ BLUE DIAMOND  OFFER MULTI – CUISINE RESTAURANTS & BEST BUSINESS FASCILITIES TAJ LEISURE HOTELS: TAJ BEACH RESORT. PALACES. PILGRIM CENTRES ETC. TAJ CONNEMARA.

It is our endeavor not only to conserve and protect but also to renew and regenerate the environment in which we live and operate .   The Taj Group of Hotels commits itself to the overall improvement of the ecological environment. which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind.

Products Core Services :   Room Restaurant and Bar Meeting room    Banquet facility Amenities Services .

Laundry. Wi-Fi Access Express check -in and out Taj Air and Taj Yachts Babysitting Wake-up call .        Courier Child care. Pet Taj Sats Air Catering Ltd.

     Barber shop. Florist Currency exchange In room telephone service Front desk 24 – hour Gift shop . Boutiques.

pdf . Rate Room Tariff of all TAJ Palaces. Resorts. Leisure and Luxury class. And Hotels.Taj hotel has set its price of the room on the basis of Business.

Dubai.  Location of the hotel is the most important business decision for the hotel. London. Present in metro cities in India Global presence (Maldives. Cape Town and many other countries) .

membership. Taj advantage plus 3. book early get more. Taj Inner Circle 2.previlage etc some of them are 1. .PROMOTION STRATEGY Promotional schemes are carried on regularly the hotel has many loyalty programe. TAPP Me Taj also offer Taj surprises including weekend savers. value vouchers.clubes.

Check out. 2. Wake up call 5.Major service encounter that extremely delighted or disappointed are: 1. Check – in. 3. . Food. 4. Bell person carrying luggage to the room.

     Skilled person Professional person Personal Agents Technological person Travel agents .

2. ITC Hotels. 4. The Oberai towers. Le Meridian. . pune.The hotel has many competitors 1. 3. The Leela.hotel blue diamond. Acquisition .

Mumbai.Best Common Spaces The Leela Palace. Jaipur. Udaipur.Best Views of The Taj Mahal Taj Lake Palace. New Delhi.Best Desert Retreat Oberoi Udaivilas.Lovable Design .Best Place to Feel Like Royalty Taj Mahal Palace. Bangalore. Mumbai.Best Car Services The Imperial. Agra.Best Dining Oberoi Rajvilas.Best Place For Romance The Four Seasons.Best Tent Accommodations Oberoi Amarvials.Best Business Hotel Devi Garh. Alwar. Udaipur.          Amanresorts. Udaipur.

.  Natural heritage  India as a global player WEAKNESS  lake of connectivity.STRENGTHS  Faster GDP growth  Industrialization.  Lake of publicity.  Hectic rules  Influence of politicians  Marketing gap.

 Strong in cultural and nature aspects.OPPORTUNITIES  Health tourism.  FDI policy. THREATS  Poor domestic tourism infra structure  Political conditions  Terrorism  Increase in pollution  Entry of new competitors .  Commercialization of sports and games.  Mismatch of supply and demand.

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