You are on page 1of 35

Indian

Hockey

Survey

an effort by

nikhil
Indian Hockey Survey
envynicky@gmail.com
Objective of survey

Ø Reasons for poor viewership of hockey matches


(both on TV as well as on ground)
Ø Reasons for not taking up Hockey as professional
Player.
Ø Contribution of various factors associated with
game to above problems.
Ø To find out ways to improve the major problems
mentioned above.

Indian Hockey Survey


envynicky@gmail.com
Before taking up survey

Ø Secondary Data – we gathered some data and findings from


previous efforts made by others on similar issues and tried to
collect points on issues mentioned in previous slide.

Ø Depth Interviews – we conducted one to one interviews


with few persons and tried to gather their viewpoints on
issues mentioned previously.

Ø We concentrated on(while collecting above two data)


concerned with hockey:
* Past information and forecasts
* Resources and constraints
* Viewer behaviour
* Legal environment
* Economic environment
* Marketing and technological skills
Indian Hockey Survey
envynicky@gmail.com
Before taking up survey…..Findings

Ø SECONDARY DATA FINDINGS:

It helped us in gathering information regarding topics


mentioned below which again helped us in forming survey in
a better manner and in a structured way with deeper
understanding of Indian Hockey

Information obtained on:


– Study what the history of hockey has been in India.
– Study the current state of the game of hockey in
India.
– Study the effect of factors such as change of laws
and regulations on the quality of hockey.
– Study the role of administration in Indian hockey
Indian Hockey Survey
envynicky@gmail.com
Before taking up survey…..Findings

Ø DEPTH INTERVIEWS FINDINGS:

It helped us in seeking answers to three categories of


questions the respective answers of which helped us in
setting up the options for questionnaire to take the survey
forward. Given below are category and respective responce
that we collected….

Part 1: What deters you from watching hockey?

 Level of broadcast and commentary


 Lack of awareness.
 Lack of glamour associated with the game.
 Absence of identifiable role models.
 Level of performance acting as a deterrent.

Indian Hockey Survey


 Lack of competitive tournaments.

envynicky@gmail.com
Before taking up survey…..Findings

Part 2: How to improve viewing experience?

• Make celebrities endorse hockey and hence enhance glamour


associated
• Improve the on-field infrastructure to attract crowds during
matches.
• ‘Buy’ interests of the crowds to get them coming into
stadiums; if not ,empty stadiums de motivates people from
watching the sport even on television.
• Conduct pre-match ‘chat-patah’ sessions to attract hockey
non-enthusiasts.

Part 3: What deters him/her to take up hockey as a


sport ?

Indian Hockey Survey


 Lack of awareness.

envynicky@gmail.com
The Curious Case of Indian Hockey
Snapshots below will tell you how our National
Game “Hockey” is being neglected by one and
all……

Indian Hockey Survey


envynicky@gmail.com
What we want to prove now ?
By taking up survey in full form we want to
prove below mentioned assumption of us, quantifying it
through data survey and analysis . The assumptions
have been arrived from the finding mentioned
previously….
We want to prove…..

Ø Poor infrastructure impacts the performance of the


players.
Ø Performance of the Indian National Hockey team
impacts the viewership
Ø Lack of administrative effort to popularize the game
amongst youngsters (schools/colleges) is decreasing
the popularity of the sport.
Ø Absence of glamour contributes to the declining
visibility of the game vis-à-vis other sports such
as cricket.
Ø Revival of hockey needs strong media (both print
Indian Hockey Survey
as well as visual) backing.
envynicky@gmail.com
Sample respondents taken ?
TARGET:

Ø Consists of the aggregate of all people who


have watched or played hockey during the
course of their lifetime, but has gradually
shed interest with regards to the game (due
to various reasons: our job being to search
the reasons out) ------- 40 respondents

Ø Consists of aggregate of all people who


played hockey during course of their lifetime
and still have active interest in game or still
are part of it(include players and former
Indian
players) Hockey Survey
----------- 35 respondents

envynicky@gmail.com
questionnaire ?

Responses
In next series of slides we will present all the
questions of questionnaire that was filled up and
the corresponding responses to it in number and
graphical form
Indian Hockey Survey
envynicky@gmail.com
Question
response ?

Question 1:
Hockey Players in India are being deprived of good
facilities(eg. Astro-turf, Quality physical training,
expert coaching etc.) which in turn is affecting their
performance ,how does it impact their performance?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 2:
What is opinion regarding the facilities provided
by hockey grounds in India as against grounds for
others sports such as cricket?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 3:
Have you been encouraged to play hockey during
your school/college days?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 4:
Rate the effort of the sports management
authority of your school/college to promote
hockey?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 5:
Do you think absence of encouragement has
contributed to your not taking up the sports as a
career option?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 6:
Have you attended any coaching camps and
played any competitive tournaments organised by
local sports body?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 7:
Do you know any celebrity endorsing hockey in
India ?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 8:
Would you like to watch a game of hockey if you
got to see your favourite celebrities during the
course of match?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 9:
Rate the Glamour(celebrity endorsements, idols
you adore, style and glitz) associated with hockey
vis-a-vis that of cricket?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 10:
Does the presence of Mandira Bedi encourages
you to follow the game of cricket more
closely(sample)rate it? 5 being highest and 1
being lowest.

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 11:
What is your opinion regarding frequency of
broadcast of key international matches? 5 being
highest and 1 being lowest.

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 12:
Would you like to watch a channel solely
dedicated to hockey?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 13:
Where do you prefer watching a hockey match?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 14:
If on Television, which is the one thing that you
would like to improve?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?
Question 15:
What is about hockey that disappoints you most?
Rate(1 being the most and 8 being the least)?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 16:
How critical do you think infrastructure to the
performance of the team?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 17:
How you ever played any hockey matches at your
school or college?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 18:
Do You Think a more festive & Hyped
atmosphere should be encouraged in hockey
stadium (Like 20-20 match)?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 19:
Would you read a newspaper/article on hockey or
on cricket?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 20:
Would you read a newspaper article/column on
hockey as a first page news?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 21:
Would you like to have a feel of playing hockey,
given a chance..say at a mall etc?

Indian Hockey Survey


envynicky@gmail.com
Question
response ?

Question 22:
Performance of Indian hockey team has been de
motivating factor for you to watch/play hockey?

Indian Hockey Survey


envynicky@gmail.com
Our Recommendations….
Well after the completion of the survey we came to the
following conclusions:

• Improvement in the interest level of hockey requires


inclination, focus and effort from the administration to
promote the game amongst the younger people ( try
and start promoting the game in majority of schools
and colleges which are backed by proper facilities).

• Improvements can also be sought in areas such as


the infrastructure of hockey grounds in India
( Astroturf pitches being of utmost importance).

• Finally, improvements aimed at the state of Indian


Hockey cannot be attained without active participation
Indian Hockey Survey
from the print and visual media and media can also
play a huge role in the penetration of the game into
envynicky@gmail.com
THANK YOU
BY

nikhil

INDIA
Indian Hockey Survey
envynicky@gmail.com