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Agenda

Session 1 Talent Communities

Session 2 From Career Site To Recruiting

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Agenda

• What Is Web 2.0 • Why Does It Matter To Your Recruiting • How It Impacts Your Strategy • Case Study – Best Buy

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What Is Web 2.0?

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What Is Web 2.0?

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What Is Web 2.0?

Steaming Video

Real Time Chat

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Changing Business Models – Web 1.0
Recrui ter Jobs Recrui ter Jobs Recrui ter Jobs Recrui ter Jobs Recrui ter Jobs

Recrui ter Jobs

Recrui ter Jobs

Recrui ter Jobs

Recrui ter Jobs

Recrui ter Jobs

Candid ate Resum

Candid ate Resum

Candid ate Resum

Candid ate Resum

Candid ate Resum

Candid ate Resum

Candid ate Resum

Candid ate Resum

Candid ate Resum

Candid ate Resum

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Changing Business Models – Web 2.0
Recrui ter Recrui ter Profile Recrui ter Profile Recrui ter Profile Recrui ter Profile

Recrui ter Profile

Recrui ter Profile

Recrui ter Profile

Recrui ter Profile

Recrui ter Profile

Candid ate Profile

Candid ate Profile

Candid ate Profile

Candid ate Profile

Candid ate Profile

Candid ate Profile

Candid ate Profile

Candid ate Profile

Candid ate Profile

Candid ate Profile

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Changing Business Models – Web 2.0

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Changing Business Models – Web 2.0 Private/Sta tic Rolodex Public/Dynamic Relationship Network

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Business Model Explosion
Craigslist

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Multiple Points Of Contact
Doug Berg Jobs2Web
Phone: 952-697-2912 Cell: 952-200-4233 Fax: 952-697-2975 Email: dberg@jobs2web.com Blog: www.RecruitingGeeks.com FaceBook: facebook/jobs2web LinkedIn Profile: LinkedIn/In/douglasberg Twitter: twitter.com/jobs2web FriendFeed: friendfeed.com/jobs2web

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Information Distribution

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Information Aggrigation

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Most Web 2.0 Attempts
Outlook/CRM Social Networks Blogging Micro Sites

www

-

Talent Targeted Pay-Per-Click Email Response or Job Re-Search

 Highly Fragmented Activities (No Strategy)  Hard To Scale For Larger Companies  If Recruiters Leave – So Does Their Data/Network  Not Driving Candidates Through Centralized Process  Hard To Measure Results

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Agenda

• What Is Web 2.0 • Why Does It Matter To Your Recruiting • How It Impacts Your Strategy • Case Study – Best Buy

jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

The Talent Shift Pre Web Web 1.0 Web 2.0

Craigslist

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The Talent Shift December 2008 Monster.com 3.7 Million Visitors
Source: comScore Media Metrix

December 2008 Google.com 151 Million “Job” Searches > 5 Million Searches Per Day

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The Talent Shift
What JobS eekersS earch F or
Location Occupation Skills/Generic Em ployer Brand 10% 19% 15% 24% 32%

S earch Eng inesUs By Job S ed eekers
MS N/Live 15% Google 72%

Yahoo 7% Others 6%

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Your Career Site Home
Page

Nursing Careers Home Page
Minnesota ER Nurse Jobs

Nurse Careers

Nursing Job Home Page

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Your Career Site
“Minnesota Nurse Job” “Rochester Nursing Job” “MN Nurse Job”

“Minnesota ICU Job”

“Minnesota Medical Job”

“MN Nursing Job”

“Minnesota Nursing Job”

“Minnesota Healthcare Job”

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Your Career Site Candidate/Use
r Site
Careers Home Page

SEO/Web 2.0 Site
SEO Home Page

Profile Level Home Pages

Talent Landing Pages

Job Level Home Pages

Job Level Landing Pages

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Highly Fragmented Data/Relationships

ATS

Employees Alumni

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Improve Recruiter Efficiency
Manual Marketing
Post To Monster Post To CareerBuilder Post To Craigslist Email Internally Post To Twitter Post on Facebook Write Blog Article (or post on Blog) Post To FriendFeed Search/Send On LinkedIn Search/Send In ATS To Prev Apps Search/Send To ZoomInfo Search/Send To Personal Contacts Search/Send To Search Engines Search/Send To Facebook Search/Send To Niche Boards Search/Send Tweeple

Get/Review Job Post Into ATS Interview Mgr For Hot Points

Review Apps Deal With Bounces & Spam Forward Goods To Manager Interview Coord & Prep Interview Follow Up Declines, Rejections References & Background Offer Prep & Accept

Eats 80% Of Recruiter Time
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Attract Talent From Multiple Online Channels
Search Engines Job Boards Sourcing Tools

Social Networks

ATS/CRM

Blogs & Industry Groups

Caree r Site

Employee Referrals

Mobile Recruiting

Diversity Recruiting

Job Aggregators Alumni Recruiting

College Recruiting

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Utilize New Technologies For Diversity Recruiting

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New Web 2.0 Example

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Agenda

• What Is Web 2.0 • Why Does It Matter To Your Recruiting • How It Impacts Your Strategy

jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Typical Web 1.0 Strategy BRANDIN
G PLATFORM

Benefits

Culture

Diversity

About Us

Testimonials

College

TRANSACTI ON PLATFORM

ATS Applicant Tracking System

Job Search

Apply

Reporting

MARKETING STRATEGY

$$
Job Boards

$$ Sourcing
ToolsRecruiters

$$ Print &
Other Media

Not Capturing Passive Candidates Not Web 2.0 Compatible Can’t Deploy Targeted Campaigns Limited Candidate Experience Capabilities • Not Measuring Results On All Levels • No Control Over Job Scrapes/Feeds • Not Maximizing Conversion Rates • • • •

• • • • • • •

Not Visible To Search Engines No Employee Referral Marketing Limited Viral Marketing Of Jobs No Repeat Traffic Or Return Visitors Fragmented Candidate Data/Networks No Mobile Capabilities No Talent CRM/Marketing Tools

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Typical Web 1.0 Strategy BRANDIN
G PLATFORM

Benefits

Culture

Diversity

About Us

Testimonials

College

TRANSACTI ON PLATFORM

ATS Applicant Tracking System

Job Search

Apply

Reporting

MARKETING STRATEGY

$$
Job Boards

$$ Sourcing
ToolsRecruiters

$$ Print &
Other Media

jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Typical Web 1.0 Strategy BRANDIN
G PLATFORM

Benefits

Culture

Diversity

About Us

Testimonials

College

MARKETING STRATEGY

Recruitment Marketing Platform  Better Candidate Experience  Higher Capture & Conversion Rates  Automates Job Marketing  Measures All Channels &

Talent Landing Pages Recruiting Widgets

Search Engine Optimization Automated Job Marketing
Employee s& Referrals Visitor Intelligen ce

Campaign Landing Pages Job Feeds (XML/RSS)

Passive Talent Candidat Community es

Recruiter Contacts

Recruiting Dashboard

Source Tracking

Talent CRM

TRANSACTI ON PLATFORM

ATS Applicant Tracking System

Job Search

Apply

Reporting

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Separated Content & Actions Job
Profile/Marketin

Rich Media/Video

Find/View Jobs

Show Interest/Apply

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Mashup To Maximize Results Logo
Job Marketing

Rich Media Share Online Appl y

Capture Passives

Matching Jobs

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Automatically distributes jobs
Branded XML Feeds

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RSS Feeds Powering Job Delivery

Sends To Your Followers They View Your Jobs

You Get Candidates

They Join Your TC

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Linking From Your LinkedIn Profile

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Enhanced Interactive Tools For Recruiters
Helps publish your jobs dynamically to all of your Web 2.0 channels

And measures all return visitor traffic to your career site.

And dozensmore…

1

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Building Your Talent Community
Your Recruiting & Sourcing

Bill Smith bill@gmail.com Business Analyst Chicago, IL

Grows Your Talent Community

Jane Hanson jane@aol.com Web Developer Minneapolis, MN

Leslie Neal lneal@yahoo.co m QA Tester San Diego, CA Jeff Berg jeff@gmail.com Sharepoint Admin Portland, OR

Stan Jones stan@hotmail.c om Project Manager Boston, MA Jodi Carlson jcb@msn.com Graphic Design Austin, TX

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Automated Recruitment Marketing
Your Career Site
Finds Matching Members
Bill Smith bill@gmail.com Business Analyst Chicago, IL

Cultivates Your Talent Community
Jane Hanson jane@aol.com Web Developer Minneapolis, MN

Job Title: Job Title: Business Analyst Job Title: Business Analyst Business Analyst Location: Location: Chicago, IL Location: Chicago, IL Chicago, Keywords: IL Keywords: Project Manager Keywords: Project Manager Sharepoint Project Manager Sharepoint Sharepoint

Emails Job Alert

Stan Jones stan@hotmail.c om Project Manager Boston, MA Jeff Berg jeff@gmail.com Sharepoint Admin Portland, OR

Leslie Neal lneal@yahoo.co m QA Tester San Diego, CA Jodi Carlson jcb@msn.com Graphic Design Austin, TX

Drives Them To Site

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Integrating Your Talent Acquisition Strategy
§ Building data bridges to/from each domain Pushing jobs out in a relevant way. Pulling tagged members into your central community. Allowing members to self-update and manage their content flow. Measuring all

§ §

§

§

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Measure All Interactive Recruiting Programs

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Jobs2Web Recruiting Dashboard Shows Traffic

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Recruiting Dash Board

For each candidate you can view the exact source of referral.

The IP address of where they applied fromonline.

And the mapped location of the user at the time of apply. (can turn off)

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Talent Focused CRM Solution

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Measure All Interactive Recruiting Programs
Future (Paid Boards) Talent Landing Pages (SEO) Job Feeds

craigs list

Corporate Site

Pay-Per-Click (SEM)

Social Networks

Mobile Marketing

Referrals
Candidates Employees

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Best Buy Case Study

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Best Buy Case Study

BestBuy-Jobs.com

350,457

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The Web 1.0 Site
No Search Engine Optimization No RSS Feeds No Social Media Integration

No Rich Media Integration

No Capture Of Passive Candidates

No Marketing Engine

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The Web 2.0 Site

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The Web 2.0 Site

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The Web 2.0 Site

Average Time Reading Job Descriptions: 32 Seconds Total Page Views (1 Month): 1,015,210

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The Web 2.0 Site

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The Web 2.0 Strategy

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The Web 2.0 Strategy

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The Web 2.0 Strategy

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The Web 2.0 Strategy

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The Web 2.0 Strategy

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Pipelining Talent Even With No Jobs Open

§ Adding thousands of “future” prospective candidates daily § Fully automated matching & delivery of jobs § Increased repeat and viral

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The Web 2.0 Site
SEO PPC Social Networks Recruiter Use

Home Page

Geek Squad Jobs

Financial Jobs

Cashier Jobs

Puerto Rico Jobs

Talent Communit y

ATS

Applicants

Reporting & Dashboard

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Summary

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Summary

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Learn More Online

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