NCRD’s Sterling Institute of Management Studies, Nerul.

Presentation on Success story of IRCTC - Atithi Devo Bhava
Submitted To: Prof. Purshottam Patil Submitted By: Ajay Chedudoop (A-08) Swapnil Deorukhkar(A-09) Nitin Pathade (C-31)

• Today. .4 million visitors in April 2011. • When it was launched in 2002. with 8. most of us have grown up to the concept that anything that is Government-owned or Government-run leaves a lot to be desired. the Railways’ online ticketing portal saw just 27 tickets booked on day 1. IRCTC comprises 45% of all visitors to travel websites in India.Introduction to the topic • In India. • The Indian Railway Catering and Tourism Corporation Limited (IRCTC) is not just India’s but also Asia Pacific’s largest e-commerce portal.

. without feeling like Alice in Wonderland at the ticket booking counters.  The delivery happens within 24 hours in Delhi and Mumbai where tickets are printed.  All this.Factors that contributed to the success of IRCTC  Cheap and convenient:  Online booking was a revolutionary concept back in 2002.  It provides low service charge. allows one to customize his or her train options based on start and end stations.  Quick and efficient last mile connectivity:  It is notable to add that IRCTC’s policy of awarding the delivery contract to only one courier company has been a masterstroke.  Easy to navigate web interface:  The website lays down all possible options.

. ironically. however. has been receiving several complaints of malpractices. over the years. About 40% of these are booked during the morning hours (8 AM IST to 10 AM IST approx). • Rail tickets are always in high demand but they're hardly available because of corporate bookings and a nexus between agents and fringe employees. because of what was its very strength – a large captive base! • The website.Concerns • The future. may not be as rosy for IRCTC. will soon become ill-equipped to handle 16 million users who book about 9 million tickets every month online. It is besotted with a plethora of crippling problems arising. in its current state. • IRCTC.

it needs to realize one thing: air. hotel and cab booking as well as booking packages. • Moreover. Makemytrip.Future • Problems notwithstanding. It does not have any USP there. • With additions such as flight. IRCTC may well become a competitor to the more established travel portals like Cleartrip. . IRCTC is the unquestionable showpiece of the Indian Railways. Meru and Easycab soon. Yatra. hotel and cab bookings are only ancillary revenue categories.