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ENTREPRENEURSHIP MANAGEMENT

INCHARGE:MISS KEERTI MENON

-Swati Satyal

MR.SHEKHAR BAJAJ Chairman, Managing Director and Chief Executive Officer, Bajaj Electricals Limited

PERSON
Shekhar Bajaj, Chairman & Managing Director of

Bajaj Electricals Ltd., started his career with Bajaj Sevashram after which he worked at Bajaj International, the group's export company. Mr. Shekhar Bajaj joined Bajaj Electricals in 1980, became the Managing Director in 1987 and took over as the Chairman and Managing Director in 1994. Mr. Bajaj is the Chairman of Bajaj Group companies Bajaj International and Hercules Hoist Pvt. Ltd. and on the Board of Directors of Bajaj Auto and IDBI Bank. He was the President of ASSOCHAM, former President of Indian Merchant Chambers (IMC) and Council for Fair Business Practices (CFBP).

EDUCATION
1) MBA: New York University 2)Other Education: University of Pune 3) BS: University of Pune

BOARD MEMBERSHIPS
1) Former Non-Executive Director: Bajaj Holdings & Investment Limited 2) Former Non-Executive Director : Bajaj Finance Ltd. 3) Chairman, Managing Director and Chief Executive Officer :Bajaj Electricals Limited 4)Non-Executive Director :Bajaj Auto Ltd 5) Former Director : Fusion Investments & Financial Services Ltd. 6) Former Director : Catalyst Finance Ltd 7) 1989-Present Chairman of the Board and Member of Share Transfer Committee :Hercules Hoists Limited .

HISTORY
1. Jamnalal Bajaj was the founding father of

the Bajaj Group. 2. Kamalnayan Bajaj, elder son of Jamnalal Bajaj. 3. Ramkrishna Bajaj took over the reins of the "Bajaj group" in 1972 after Kamalnayan Bajaj. 4. Shekhar Bajaj Chairman & Managing Director of Bajaj Electricals Ltd

HISTORY

BAJAJ Company was incorporated as Radio Lamp Works Limited under the Indian Companies Act, 1913 as a public company limited by shares, pursuant to a certificate of incorporation dated July 14, 1938. Subsequently the name of bajaj Company was changed to Bajaj Electricals Limited, pursuant to a fresh certificate of incorporation dated October 1, 1960. In 1964, Matchwell Electricals (India) Limited, ("Matchwell"), a manufacturer of electric fans became a subsidiary of bajaj Company and subsequently, with effect from July 1, 1984, the business and undertaking of Matchwell was amalgamated with bajaj Company . In January 1998, bajaj Company established a new manufacturing unit at Chakan near Pune and commenced operations of manufacturing of fans and die-cast components. The production of fans at bajaj manufacturing activities of the Matchwell unit also was gradually shifted to bajaj Chakan unit. In September 1999, bajaj Company established and commissioned a wind energy generation unit with an installed capacity of 2.8 mega watts at Village Vankusawade, Tal. Patan, District Satara, Maharashtra. In the year 2000-2001 bajaj Company set-up our manufacturing facilities including a fabrication unit and a galvanizing plant at Ranjangaon, near Pune for the manufacture of high masts, lattice towers, and related products, and the said manufacturing facilities commenced commercial production with effect from April 1, 2001. In November 2002, bajaj Company entered into a technical collaboration and brand licensing agreement with Morphy Richards, United Kingdom, for the sales and marketing of electrical appliances under the brand name of "Morphy Richards" in India.

ABOUT BUSINESS

Bajaj Electricals Limited has diversified interests in lighting, luminaries, appliances, fans and engineering and projects. It has five segments: Lighting, Consumer Durables, Engineering & Projects, and Others. Lighting includes lamps, tubes and luminaries. Consumer Durables include appliances and fans. Engineering & Projects include transmission line towers, telecommunications towers, high mast, poles and special projects, and Others include die-casting and wind energy. Appliances business unit (BU) offers a range of domestic appliances, including water heaters, mixers, food processors, microwave ovens, air coolers, steam and dry irons, electric kettles and water filters. During the fiscal year ended March 31, 2011, it sold approximately 6.13 million pieces of appliances. The Fans BU has a range of ceiling, portable, fresh air and industrial air circulators. The Luminaries BU markets a range of luminaries covering, commercial, industrial, flood lighting and street lighting. Bajaj Electricals Limited (BEL), a 72 year old trusted company with a turnover of Rs. 2763 crores, is a part of the US $ 7 billion (over Rs 38,000 crores) "Bajaj Group". Bajaj Electricals Limited has six strategic business units Engineering and Projects, Appliances, Fans, Luminaries, Lighting and Morphy Richards.

TIE UPS
1.APPLIANCES : MORPHY RICHARDS,UK FOR PREMIUM APPLIANCES. NARDI, ITALY FOR GAS APPLIANCES AND COOKING RANGE. 2.LUMINARIES / LIGHTING: TRILUX,GERMANY FOR PREMIUM TECHNICAL LIGHTING. DISANO,ITALY FOR SPORTS LIGHTING. ABACUS,UK FOR SPORTS LIGHTING. RUUD LIGHTING,US FOR LED LIGHTING

COMPETITION
1.LIGHTING: PHILIPS, CROMPTON, WIPRO, SURYA, HAVELLS 2.APPLIANCES: PHILIPS, USHA, PRESTIGE. 3.ENGINEERING PROJECTS: PHILIPS, CROMPTON,KEC, KALPATRU, L&T,GE,JYOTI,GALVANIZERS.

QUALITIES
1. 2. 3. 4. 5. 6. 7. 8. Disciplined Open Minded Passion Strong work ethic Strong people skills Determination Confidence Accepting of Constructive Criticism and Rejection

WAY OF MANAGING
EQUAL OPPORUNITY WORK CULTURE LONG SERVICE WELFARE TRAINING AND DEVELOPMENT FAIR PRACTICE HEALTHY WORK ENVIRONMENT INFORMATION IN BEHAVIOR AND COMMUNICATION

ACHIEVEMENT
BAJAJ ELECTRICALS LIMITED HOLDS

POSITION IN SMALL APPLIANCES( SUCH AS MIXER, IRON, WATER HEATER). 2ND POSITION (17% market share)IN LUMINAIRES . 3RD POSITION (16%)IN FANS . 3RD POSITION(8%) IN LIGHTING.

BIG ACHIEVEMENT

WHY I HAVE CHOOSEN ?


HIDDEN GEM. INSPIRATIONAL PAY RIGHT TAX AT RIGHT TIME SOCIALLY RESPONSIBLE SUCCESSFULL PERSON

LESSONS LEARNED
Dreamer: A big idea of how something can be better and

different.

Innovator: Demonstrate how the idea applied outperforms

current practice.

Passionate: Expressive so the idea creates energy and

resonance with others.

Risk taker:Pursues the dream without all the resources

lined up at the start and distributes the risk over a network of capabilities.

Never underestimate anyone. Continuous Learner:Constantly exploring and evolving to

do best practice.

PROTECTS THE ENVIRONMENT.

LESSONS LEARNED
People dont just bring their brains to work: they also bring

their hearts and soul. They want to feel passionate about what they are doing and be a part of whatever is great.
Here is a quote from Mr Shekhar Bajaj, Chairman and

Managing Director of BEL"Every individual has the potential to perform if he or she gets proper motivation, the right opportunity and the freedom to work. In the long run success is achieved when ordinary people perform extraordinarily. It is important to keep an open mind rather than drawing preconceived impressions about people. More often that not, such impressions will be proven wrong."

INSTITUTIONS AND AWARDS


Jamnalal Bajaj Foundation and Awards Jamnalal Bajaj Seva Trust Jankidevi Bajaj Gram Vikas Sanstha Rural Development Kamalnayan Bajaj Hospital Institute of Gandhian Studies Gandhi Gyan Mandir Gitai Mandir Gita Pratishthan Fujii Guruji Memorial Trust

Shiksha Mandal, Wardha Jamnalal Bajaj Institute of Management Studies Jankidevi Bajaj Institute of Management Studies Consumer Protection IMC Ladies Wing - Jankidevi Bajaj Puraskar for Rural Entrepreneurship IMC Ramkrishna Bajaj National Quality Award Laxminarayan Devsthan Trust Paryavaran Mitra (Friends of Environment) Jamnalal Bajaj Foundation