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APPLE INC.

Introduction
Apple Inc. is an American multinational corporation that designs,

develops and sells consumer electronics, computer software and personal computers.
Fortune magazine named Apple the most admired company in

the world from 2008 to 2012.


As of September 2012, the company had 72,800 permanent full

time employees & 3,300 temporary full time employees worldwide.


Worldwide annual revenue in 2012 totalled US$ 156 billion.

Introduction
Founded

- April 1, 1976

Headquarters - Cupertino, California, U.S Founders Key people

- Steve jobs, Steve Wozniak, Ronald Wayne - Tim Cook (C.E.O) , - Arthur Levinson (Chairman)

No. of Locations - 394 Retail stores (as of Nov 2012)

Apple Inc. Income Statement


Annual Income Statement ( value in thousands ) SEP, 2012 SEP, 2011 SEP,2010 SEP,2009

GROSS PROFIT
OPERATING PROFIT NET INCOME

$ 68,662,000

$ 43,818,000

$ 25,648,000

$ 17,222,000

$ 55,241,000

$ 33,790,000

$ 18,385,000

$ 11,740,000

$ 41,733,000

$ 25,922,000

$ 14,013,000

$ 8,235,000

Apple Inc. Income Statement

Apple Inc. Balance Sheet


(in thousands) YEAR ASSETS = LIABILITIES + STOCKHOLDERS EQUITY

2012 2011 2010

$ 176,064,000 $ 116,371,000 $ 75,183,000

$ 57,854,000 $ 39,756,000 $ 27,392,000

$ 118,210,000 $ 76,615,000 $ 47,791,000

2009

$ 47,501,000

$ 15,186,000

$ 31,640,000

Apple Inc. Balance Sheet

Apple Inc. Balance Sheet

Apple Inc. Statement of Cash Flow

Apples performance after Steve Jobs death

Apple Inc. Swot Analysis 2013


STRENGTHS
1. 2. 3.

WEAKNESS
1. 2. 3. 4. 5. 6. 7.

4.
5. 6.

Customer loyalty with expanding closed system. Apple is leading innovator in mobile device technology. Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) Brand reputation. Retail stores. Strong marketing and advertising teams.

High price. Incompatibility with different OS. Decreasing market share. Patent infringements. Further Changes in management. Defects of new products. Long -term gross margin decline.

Apple Inc. Swot Analysis 2013


OPPORTUNITIES
1.

THREATS
1. 2. 3.

High demand of iPad mini & iPhone 5. iTV launch. Growth of tablet and smart phone markets. Emergence of the new provider of application processes. Increasing demand of cloud based services.

Rapid technological change. 2013 tax increases. Price pressure from Samsung over key components. Strong dollar. Android OS growth. Competitors moves in online music market.

2. 3.

4. 5. 6.

4.

5.

Financial Accounting - Group 4


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