Group Members: Biswajit Modak- 184 Kuntal Das- 13 Jayanta Das-11 Saikat Maity- 21 Vikash Singh- 194 Mohit

Chaudhuri- 133 Sunaina Chaudhuri- 27 Deepa Kumari- 08

FACTS AND FIGURES

IN 60S Was created because children were playing with paper dolls Caught on fast because it was one of a kind Little girls could relate to Barbie Help to show women's independence Represented women's roles in society

IN 70S Doll became more realistic with more fluidly moving parts Had a more natural look to her appearance Barbie clothing started to follow societies trends Went international with the 1976 Olympics
IN 80S Barbie took on more of a working woman role Followed the trend of women joining the work force out of necessity Took on more empowered job roles Strengthened international lines by creating ethnic Barbie's Aided in equality among all Barbie followers

IN 90S Introduced talking Barbie Created a life sized Barbie for children to play with Introduced Barbie merchandise Collecting and displaying Barbie Dolls became prominent Barbie Summit brought together children from all around the world

IN 2000S Launched Barbie.com On-screen debut in animated films Barbie remained the #1 selling girls brand in the world Out sold competitors 2 to 1 with $3.6 billion in sales

MENTAL MAP
Gift Accessories Style Attractive Design

Pink

Fashion

Barbie
Childhood Girlish

Well groomed

Imagination

Family Beauty Fun

Wardrobe

CBBE Model
RESONANCE

JUDGEMENTS

FEELINGS

PERFORMANCE

IMAGERY

SALIENCE

BRAND SALIENCE
Most popular fashion doll in the world.

PERFORMANCE
Made of molded polystyrene and plastic (for hair) 11 1/2 inches tall with 4 3/4th inch bust, 3 inch waist and 3 1/4th inch hip. Black eyeliner Pearl earrings Extensive wardrobe Soft skin tone

IMAGERY Icon of American culture Representation of lifestyle Role model Independent and self reliant girl JUDGEMENT Best girl doll Trend setter More realistic feel

FEELINGS Inspiration Collection RESONANCE Extremely loyal High repeat purchase Attachment

BRAND MANTRA
BRAND FUNCTION Doll DESCRIPTIVE MODIFIER Fashion EMOTIONAL MODIFIER Imagination/Inspiration Statement- The most popular fashion doll who inspires young girls to become independent and self reliant.

POINT OF PARITY
ATTRACTIVE PART OF CHILDHOOD

POINT OF DIFFERENCE
ADAPTABILITY EVER CHANGING STYLE FASHION STATEMENT CARRER DRIVER BEST BUDDY

Thank you