About Kinetic

Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. We manage our clients’ investment to ensure best advertiser value from communications. To achieve this, we integrate our core planning and buying services with distinct and specialist business units to deliver effective communication.

Why Kinetic?
Kinetic is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. Our worldwide reach allows us to negotiate price and flexibility with media owners across the world. We are fully-owned by WPP, yet work globally with a range of clients and agencies to deliver best practice. Kinetic understands how audiences behave and which lifestyles and environments are most relevant to them; where people commute to and from, where they shop, where they spend leisure time and how we can interact with them in a meaningful way. We have strong creative and executional credentials and a culture of collaboration with communications agencies and clients. We have several specialist divisions that support this approach and a suite of tools, Academy, which ensures insight, planning and buying of the highest standard. Our Kinetic Pathway solution demonstrates how our tools and teams facilitate Kinetic in being ahead of the curve.

Kinetic’s pathway

How kinetic have helped
- Socialite – Orange - Fiat Italy - Michelin Switzerland - Nike UK - Coke Ireland - Snickers USA - Kimberley Clark USA - Procter and Gamble Turkey - Jaguar UK - HSBC China - Tommy Hilfiger Europe - VW China - OMO Thailand - Panel

Specialist solutions

Our specialist services deliver extensive expertise across a range of communication disciplines. For more information on these services, select the name from the list on the left

Kinetic’s future
Out of Home in the UK continues to ride effectively with the changing time affecting the global media landscape, having adapted to and assimilated characteristics that now define consumer interactions with communication channels, including quality, technology, creativity and social media demands. Significant media owner investment and genuine attempts to be more accountable, measureable and flexible must continue to meet advertiser challenges. At the same time, the industry must assess and deliver its digital, interactive and activation credentials in a way that not only drives relevance to consumer behaviour, but real impact on the changing consumer buying process. Kinetic's Future of Out of Home project focuses on how change can be clearly and successfully implemented by the industry, but also outlines how client, consumer and commercial needs will test the resolve and the creativity of the industry as it adapts to change. We also seek to give real insight into the numbers and applications that will shape the industry to 2020."We are now beyond the threshold of change and embracing technology change that will both augment the Out of Home industry as we know it and take us into the realms of technology and consumer change that will redefine all traditional media in the coming years"

Kinetic People
Steve Ridley
Global CEO
+1 212 624 4200

Andy Jonesco King F. Lai
CEO Asia Pacific

+44 207 150 6000

Region: Global Office: New York
PA Carrie Thompson

+1 646 254 6099

+ 00 86 (021) 2307 7900 Region: Asia-Pacific, Global Office: China

Region: Emea, Global Office: UK
EA Cheryl Tackie

Alex Thompson David Payne
Chief Development Officer, Global
+1 212 624 4200

Global Head of Business Development

Region: Global Office: New York
PA Christine Falcone

+1 212 584 2854 Region: Global Office: New York
PA Carrie Thompson

Brian Townshend
CFO, Global
+44 207 150 6000

Region: Global Office: UK

+1 212-584-2855

+1 646 254 6099

WPP and its companies operate in many markets and countries throughout the world. In all instances, we respect national laws and any other laws with an international reach, such as the US Foreign Corrupt Practices Act, where relevant, and industry codes of conduct. We are committed to acting ethically in all aspects of our business and to maintaining the highest standards of honesty and integrity.

Kinetics location
•Germany •Turkey •UK •Switzerland •Ireland •South Africa •Sweden •Belgium •Italy •Spain •Netherlands
UK Kinetic UK has offices in London, Manchester, Harrogate and Belfast and serves as a global hub for marketing, insight, data, production and IT services. In this market we work closely with a number of media agencies and direct clients, supplying planning and buying services, and industry leading tools and insight. We operate across all aspects of the consumer Out of Home experience, including mobile and shopper marketing. Andy Jonesco, CEO, EMEA PA cheryl.tackie@kineticww.com 24-28 Bloomsbury Way London WC1A 2PX +44 207 150 6000 Middle Warehouse Castle Quay, Chester Road Manchester M15 4NJ +44 161 830 7040 3rd Floor, The Potthouse, 1 Hill Street, Belfast BT1 2LB +44 2890 725 777 The Inspire, Hornbeam Park, Harrogate HG2 8PA +44 1423 514400

Igniting Creativity


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