Rissanovi Anggraini Tanjung 29112128

.vission  to be the first choice for the floral and gift markets in Jakarta.

.mission  offer the best selection of floral at affordable costs  Provides customer-focused staff who offers fast efficient service.

Customer segments  Middle class and up  State-own enterproses in Jakarta .

Value prepositions  “First-aid for careness”  Unique greeting cards with quotes  Freshness of the flowers  Customize product design .

Channels  Word of mouth  Website  Shop  Events .

Customer relationship  Personal assistant .

Revenue Streams  Sales  Tips  Cooperating with event organizer .

Key Resources  Skillful florist and customer service  Best quality of the raw material  Word of mouth  Sales .

Key Activities  Consulting  production  Wrapping  delivery .

Key Partnership supliers Import flowers Local flowers partners Photographer Event organizer Wrapping .

website .Cost Structure Fix cost • Salary • Rent • utilities Variable cost • Production : raw material • Marketing : catalog. brocure.