Value-focused thinking

:

Identifying decision opportunities and creating alternatives

Value-focused thinking:
Identifying decision opportunities and creating alternatives 1996

http://www.journals.elsevier.com/europe an-journal-of-operational-research/
MB-217 Análise de Decisão - Alexandre Pasin & Sérgio Pereira – Março 2012

Prof. Ralph Keeney Duke University: The Fuqua School of Business

Value-focused thinking:
1.

Identifying decision opportunities and creating alternatives

Introduction

Alternative Focused Thinking

X

Value Focused Thinking

MB-217 Análise de Decisão - Alexandre Pasin & Sérgio Pereira – Março 2012

Alexandre Pasin & Sérgio Pereira – Março 2012 .Value-focused thinking: 1. Identifying decision opportunities and creating alternatives Introduction Decision situations Decision opportunities Alternatives MB-217 Análise de Decisão .

Identifying decision opportunities and creating alternatives Making Values Explicit Decision context ends X means Objective 1 objectives X targets X Objective 2 Objective 3 constraints alternatives MB-217 Análise de Decisão .Value-focused thinking: 2.Alexandre Pasin & Sérgio Pereira – Março 2012 .

Alexandre Pasin & Sérgio Pereira – Março 2012 .Value-focused thinking: 2. Identifying decision opportunities and creating alternatives Making Values Explicit Decision context Harvesting natural resources Environmental impact Forest products company Objectives Minimize environmental impact Strategic Objectives Object Direction of preference Less impact MB-217 Análise de Decisão .

Identifying decision opportunities and creating alternatives British Columbia Hydro (BC Hydro) Stakeholders Regulators Government agencies Customers MB-217 Análise de Decisão .Value-focused thinking: 3.Alexandre Pasin & Sérgio Pereira – Março 2012 .

Identifying decision opportunities and creating alternatives British Columbia Hydro (BC Hydro) What does efficient means? Social cost Efficient and fair pricing What does fair means? MB-217 Análise de Decisão .Value-focused thinking: 3.Alexandre Pasin & Sérgio Pereira – Março 2012 What does it means? How would you measure ? Cost/Kw*h Why is this important ? .

Alexandre Pasin & Sérgio Pereira – Março 2012 .Value-focused thinking: 3. Identifying decision opportunities and creating alternatives British Columbia Hydro (BC Hydro) Strategic objectives hierarchy Means-end objectives network Measures for the strategic objectives Prioritization MB-217 Análise de Decisão .

Identifying decision opportunities and creating alternatives British Columbia Hydro (BC Hydro) MB-217 Análise de Decisão .Alexandre Pasin & Sérgio Pereira – Março 2012 .Value-focused thinking: 3.

Value-focused thinking: Identifying decision opportunities and creating alternatives MB-217 Análise de Decisão .Alexandre Pasin & Sérgio Pereira – Março 2012 .

Identifying decision opportunities and creating alternatives British Columbia Hydro (BC Hydro) MB-217 Análise de Decisão .Alexandre Pasin & Sérgio Pereira – Março 2012 .Value-focused thinking: 3.

Alexandre Pasin & Sérgio Pereira – Março 2012 . Identifying decision opportunities and creating alternatives British Columbia Hydro (BC Hydro) Investigate implications of resources losses on economic activity Determine public environmental values Develop a database on public and employee health and safety Develop a quality-of-service index Negotiations to sell power MB-217 Análise de Decisão .Value-focused thinking: 3.

Alexandre Pasin & Sérgio Pereira – Março 2012 . Identifying decision opportunities and creating alternatives Procedures of Value focused Thinking  Identify objectives  Categorize objectives  Create alternatives  Identify opportunities MB-217 Análise de Decisão .Value-focused thinking: 4.

Alexandre Pasin & Sérgio Pereira – Março 2012 . Identifying decision opportunities and creating alternatives Procedures of Value focused Thinking  Identify objectives ► ► Hard thinking Initial list without ranking or priorities MB-217 Análise de Decisão .Value-focused thinking: 4.

Alexandre Pasin & Sérgio Pereira – Março 2012 . Identifying decision opportunities and creating alternatives Procedures of Value focused Thinking  Categorize objectives ►Transportation of hazardous material  Initial Objective .Value-focused thinking: 4.Minimize health impacts (end) MB-217 Análise de Decisão .Minimize the distance (mean)  Fundamental Objective .

Value-focused thinking: 4. Identifying decision opportunities and creating alternatives Procedures of Value focused Thinking  Create alternatives ► First alternatives that come to mind are the obvious ones ► Thinking about how to better achieve objectives can suggest new alternatives MB-217 Análise de Decisão .Alexandre Pasin & Sérgio Pereira – Março 2012 .

Alexandre Pasin & Sérgio Pereira – Março 2012 .Value-focused thinking: 4. Identifying decision opportunities and creating alternatives Procedures of Value focused Thinking  Identify opportunities ► ► Examine how you can better achieve your objectives Negotiate for the decisionmaker MB-217 Análise de Decisão .

Alexandre Pasin & Sérgio Pereira – Março 2012 . Identifying decision opportunities and creating alternatives Applications of Value-focused thinking MB-217 Análise de Decisão .Value-focused thinking: 5.

Identifying decision opportunities and creating alternatives Value-Focused thinking and you  Philosophical exercise for real problems ? ► One good decision opportunity can repay you for a lot of “philosophical” thinking MB-217 Análise de Decisão .Alexandre Pasin & Sérgio Pereira – Março 2012 .Value-focused thinking: 6.

Value-focused thinking: ► Identifying decision opportunities and creating alternatives Conclusão Quebra o paradigma de se partir para a solução. A etapa de estruturação e priorização dos objetivos é tão importante quanto complexa. e complexa. Uma questão para debate é a diferença entre “Valores” é “Objetivos”.Alexandre Pasin & Sérgio Pereira – Março 2012 . MB-217 Análise de Decisão . pois depende de discussão entre pessoas que tem interesses e visões diferentes. É uma abordagem atual apesar de ser um artigo publicado a mais de uma década. Importante. o que é um comportamento mais comum em algumas organizações. pois guiará a busca e a decisão pelas oportunidades.

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