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to encourage repeat purchases, or repeated visits to particular retail shops or continued patronization of some service.
The most common methods used in such sales promotion includes collecting labels, bottle caps, stamps, or specific proofs of purchase that can be used to redeem the price of the premium. Most of the promotion tools are generally one shot deal whereas this program requires the customers to keep on collecting and saving something before they become eligible to claim the reward.
holiday resorts since they use the same type of promotions of continuity. hotel. the response is low but the effects may prove long lasting. . -They are also popular in airline. -They are the typical example of delayed-value of promotions.-The are mostly used in the cola market as the Pepsi and the Thumps up brand use this . it is in sharp contrast to immediate value of promotions.reward is immediate and duration of promotion is short term. -They are highly used in the product categories at mature stage since it adds a degree of differentiation from the side of promoters in the difficult times of maturity. where the impact is powerful .
The basic types of continuity programs can be 1. . Store continuity plans. 2.The biggest objectives that can be obtained by its application can be the following It builds repeat purchase or protect present customer from competitive moves. Trading stamps . They maintain brand loyalty . Manufacturer generally concentrate on product loading and repeat purchase from any store.
• By constantly using the org. • They enhance the intensity of advertisement’s customers pulling attractions. .Advantages • In the case of product and service maturity stage these tools are very helpful in creating differentiation when the product . products the customers get loaded and they remain absent from the market for sometimes. once they start saving stamps or different pieces of the offered products the customers do not shift to any other brand. stores or services.store or service seems to be no different than the other brands .
• Some customers do not get attracted as they need immediate benefits rather than waiting for the long duration.they lack the element of excitements. . • They are effective only for the frequently purchased products and services.Disadvantages • These plans requires the building up inventory of the offered product and this results in tying up the huge amount of money. • Unlike sweepstakes and contests . • They should be run for the longer time so as to enable the customer to collect the enough stamps to claim the premium.
-Just consult secondary data along with the help of the internet and collect four type of continuity programs each being used in following industries.Collect six latest illustrations of contests and sweepstakes from the internet (3 each) and also the 6 illustrations of free samples currently f loating in the Indian or international market.(All illustrations not discussed in the class) The industries include the following(4 each) • Hotel industry • Telecommunication industry • Indian railways • Airline industry • banking industry (Note-submit all on 7-01-2011) • Tourism industry (Give complete bibliography) • Retail industry . .
Trading stamps were at their most popular from the 1930s through the 1960s. These stamps have no value individually. Gold Bond trading stamps are dispensed in strips at the time of purchase and pasted into books for saving. A typical book took approximately 1200 stamps to fill. at first given only to customers who paid for purchases in cash. It grew with the spread of chain gasoline stations in the early 1910s and the then-new industry of chain supermarkets in the 1920s. An example of the value of trading stamps would be during the 1970s and 1980s where the typical rate issued by a merchant was one stamp for each 10¢ of merchandise purchased. and merchants found it more profitable to award them to all customers. they can be exchanged with the trading stamp company for merchandise. . but when a customer accumulates a number of them.00 in purchases.Trading stamps are small paper coupons given to customers by merchants. or the equivalent of US $120. to reward those who did not purchase on credit. The practice started in the 1890s.