Anmol Garg Gagandeep Grover Kulwinder pal Singh Nishu Goyal Prabhpreet Singh Yogesh Goyal
Landmark of Indian Automobile Industry.
Position of Automobile Industry in India. Five Main Leading Companies of Automobile Industry 1. 2. 3. 4. 5. Tata Motors Maruti Suzuki Hyundai Motors Mahindra Motors Hero Honda Motors
Automobiles are designed to run primarily on roads. What is an Automobile?
An automobile is a wheeled motor vehicle used for transporting passengers. to have seating for one to eight people. It also carries its own engine or motor.
. to typically have four wheels.Q. eight people.
Primary activities are:
› Motor cars manufacturing › Motor vehicle engine manufacturing
Major products and services are:
› Passenger motor vehicle (Passenger Cars. Utility
Vehicles & Multi Purpose Vehicles) › Commercial Vehicles (Medium & Heavy and Light ) › Two Wheelers and Three Wheelers
.AUTOMOBILE SECTOR Mainly engaged in manufacturing motor vehicles or motor vehicle engines.
AUTOMOBILE SECTOR Contributes about 4 per cent in India's Gross Domestic Product (GDP). 5 percent in India's industrial production. First car ran on India's roads in 1897.
. cars were imported directly. automobile testing and R&D centers.5 lakh of direct employment . Till 1930s. About one crore of indirect employment. Establishment of competitive Auto Ancillary Industry. Generated about 4.
Jamsetji Tata 1905 First Woman to drive a car in India -Mrs.
1897 First person to own a car in India–Mr.Suzanne RD Tata 1945 Tata Motors 1947 Mahindra & Mahindra Limited 1948 Ashok Motors 1981 Maruti Suzuki 1994 Mercedes-Benz 1995 Ford Motor Company 1996 Hyundai Motor Company 2005 BMW 2007 Audi 2009 Land Rover and Jaguar
. Foster of M/s Crompton Greaves Company. Mumbai 1901 First Indian to own a car in India .
9th largest automobile industry . 4th largest in Heavy Trucks. 2nd largest two-wheeler market. Monthly sales of passenger cars in India exceed 100.
. 11thlargest Passenger Cars producers.000 units. Annual production of over 2. 2nd largest tractor manufacturer.3 million units.
Mr. Ratan Tata PUNCH LINE:. Carl-Peter Froster CHAIRMAN:.Mr.CEO :.“Even More Car per Car”
says SIAM. falling to 12.Nano etc.
. The latest innovation of the Tata Motors is the Nano car which is called the people's car.
Initially known as TELCO.Indigo. Lost its market share during the said period. largest manufacturer of commercial vehicle in India and also the largest private sector company. The most popular vehicles are Indica . Tata Motors lost their market share in 2010-11 to mainly Ford India and Volkswagen.56.92 per cent with sales of 2.202 units.
C Bhargava PUNCH LINE:.CEO:.Faster.Better”
.“Lighter.Mr.Mr. R. Shinzo Nakanishi CHAIRMAN:.
Maruti Omni etc. It is the first Indian company which manufactured about one million vehicles. Motto of the largest Automobile Company of India:
› offer low cost › fuel efficient vehicles. Maruti Suzuki car is for the average Indian.09 per cent in 2009-10.Maruti 800. Maruti Esteem.The Company is the result of the alliance of Japan's Suzuki and Maruti.
Market share in the passenger car segment fell to 48.74 per cent in the last fiscal from 50.
. The company produces Zen .
Mong Koo Chung PUNCH LINE:.Mr.CEO:.“Drive Your Way”
. John Krafick Chairman:-Mr.
Anand Mahindra Chairman:-Mr.Mr. Keshub Mahindra PUNCH LINE:-”Nothing Else Will Do”
3%.2% over the previous year’s market share of 51. Increasing its market share to 57. to focus on the Australian Market
. It has about 33 sales offices and the network support is about 500 dealers across India. Formed a new joint venture Mahindra Automotive Australia Pty.
The company specializes in vehicles for the general purpose utility. It ranks tenth among the largest private sector companies in India. Limited.
Mr.Mr. Pawan Munjal Chairman:.CEO:. Brijmohan Lal Munjal PUNCH LINE:-“Desh ki Dhadkan”
Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In December 2010, the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner . In August 2011, the company Hero Group was renamed Hero MotoCorp with a new corporate identity
The major strength:› Large domestic market › Strong engineering skills in design › Competitive auto component for manufacturing plants.
The major opportunities for automotive industry:› Rising in rural demand › Increase in income level › Cut in exercise duty.
Indian automobile has lot of scope for both two wheelers & four wheelers. By analyzing the current trend of Indian economy & automobile industry we can say that there is lot of scope for growth.
General Motors announced its plans to export about 50.000 cars manufactured in India by 2011.800 crore to India.000 crore in its small car project.
Nissan Motors plans to export 250.500 crore. Maruti Udyog has set up the second car with an investment of Rs 6. Ashok Leyland and Tata Motors have each announced
.000 vehicles manufactured in its India plant by 2011.000 crore of investment. By 2010. India is expected to witness over Rs 30. Tata Motors will be investing Rs 2. Hyundai will bring in more than Rs 3. General Motors will be investing Rs 100 crore and Ford about Rs 350 crore.
Motorcycle sales will perform positively in future. Passenger car production in India is projected to cross three million units in 2014-15.Future prospect of Indian Automotive Sector is looking bright. exceeding 10 Million units by 2012-13. Value of auto component exports is likely to attain a double digit figure in 2012-13. Turnover of the Indian auto component industry is forecasted to surpass US$ 50 Billion in 2014-15.
. Sales of passenger cars during 2008-09 to 2015-16 are expected to grow at a CAGR of around 10%. Export of passenger cars is anticipated to rise more than the domestic sales during 2008-09 to2015-16.
Few global companies have setup their R&D centres in India. Government initiatives regarding tax rebates has led to global players setting up their R&D centres in India. advanced technologies .both in product and production processes have developed. Govt. initiatives in establishing NATRIP network across the country will further lead to enhancing R&D and technological advancements.
. hybrid cars have made entry into the market.Hyundai etc have setup their manufacturing units in India. BMW.
With the entry of global companies into the Indian market. With the development or evolution of alternate fuels. Major global players like audi.
Problems with Automobile Sector
Passenger car sales rose 31% to 115.901 units a year ago. officials and car financers. the car market and the car industry is expected to witness 8-9% fall
. The effect of inflation has taken the rise in the price rate of the cars by 3-4% which in turn suffices the need to meet the rise in price of the raw materials to build a car.
India is one of the few countries where car sales have been increasing in the course of the worldwide economic downturn. Research and observations have led to the conclusion that in the year 2008.067 units in July from 87. The effect of inflation has affected not only the production and sales of Indian cars but also has significantly affected the car dealer.
diesel and gas.Effect of Rising Fuel Prices on Car Sales The cars today are run on petrol.
. The hike in petrol went by 5% whereas the price of diesel went up by 3%. The price hike of all the three has led to a serious problem. The rise in the price of the fuel has depreciated the sales of cars by 8%.
. part of a stimulus package to help the sector.
Vehicle makers cut prices following a government reduction in value-added tax last December. and the central bank has made a series of rate cuts to spur the economy.
weeks after its decision to cut production and dismiss a similar number of temporary workers at its Jamshedpur plant.000 workers. The latest cuts could take the overall layoffs to around 6.000 temporary jobs at its Pune factory.
TATA Motors is shedding up to 3.
Description about Tata Nano.Introduction.
. Conclusions. Why it is so cheap? Target Market and Marketing Strategies.
. A. vision gives thoughts and finally thoughts lead to the action".J.
By India's former President Dr. Abdul Kalam
also give you an idea to change yours and other life. because dream gives vision.P.
“Dream-dream and dream.
An idea can change your LIFE
An idea can change your WIFE
An idea can also change OTHERS life
Chairman of Tata group. Rattan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2008. Rattan Tata. Tata Nano. launched by Tata Motors is world's cheapest Car with a price tag of $ 2500
. cool & smart. who in the year 2003. crossing all financial and technological barriers. A.Motivational words said by Dr. at the 9th Auto Expo 2008 in New Delhi. Finally after the wait of five years.P. dreamt of producing a safe.J. affordable Car for the common man. Abdul Kalam goes exactly with Mr.
The project has literally become India's claim-for-fame in the international-media due to
Tata Motors' innovation in developing the car.
The car itself is expected to boost the Indian Economy
create entrepreneurial-opportunities across India. expand the Indian car market by 65%. who has described it as an eco-friendly "people's car". as well as keeping it low in price.Ratan Tata. Chairman of the Tata Group and Tata Motors.
The Tata Nano is
Nano has been greatly appreciated by many sources and the media
for its low-cost and eco-friendly initiatives which include using compressed-air as fuel and an electric-version. to also export them world-wide. four passenger
particularly the electric-version. and. besides selling them in India.
Tata Group is expected to mass-manufacture the Nano in very large quantities.
.a Standard and two Deluxe (Air Conditioned) versions.•
• • • • • • •
The Standard Variant of the Car has a dealer price of rupees one lakh (US $2500) and is the cheapest car in the world. The Nano Car will have two variants . A 33-bhp car with a 624 cc engine. It conforms to all the emission standards as well as the Offset and Side Crash norms followed internationally. It will provide a mileage of 23 km/litre. (Transport costs and ValueAdded Taxes exclusive) A four-door car that can seat four-five passengers. There is no power steering in the car. It is also compliant with the Bharat 3 norm and the Euro 4 norm with respect to keeping pollution at bay.
000Rupees (1700 Euros).72.
.51.23.000 Rupees (2400 Euros) has air conditioning.000 Rupees (2100 Euros) has air conditioning. power windows and central locking.
Basic Tata Nano Std priced at 1. Deluxe Tata Nano CX at 1. Luxury Tata Nano LX at 1.
People‟s Car. designed with a family in mind. has a roomy passenger compartment with generous leg space and head room.
doors with high seating position make ingress and egress easy.
can comfortably seat four persons.
This helps to improve the efficiency & mileage by magnifying the torque output.•A
It is coming up as gear less or rather with an automatic gear transmission.
This is the first time that a two-cylinder gasoline engine is being used in a car with single balancer shaft for same gas emission as scooter. multi point fuel injection petrol engine. 33 PS.
all-aluminum. twocylinder. 623 cc.
.• A rear-wheel drive.
By adhering to the fact that less weight requires less power. This has made the Tata's come up with a cheap alternative with out compromising on safety and performance
. the 1 lakh car is made of light weighing steel.
The Tata Nano uses plastics and adhesives rather than welding.
. no power steering. no power windows.
Introducing the car with an artificially low price through govtsubsidies and tax-breaks. It has no AC. or partially using inexpensive polymers or biodegradable plastics instead of a full metal-body. no power bells and whistles.
It has 3 nuts on the wheels instead of the statutory 4 nuts. Its door opening lever was simplified. It only has 1 side view mirror
. instead the rear seats can be folded down to access the boot space. It has a single windscreen wiper instead of the usual pair.
The Nano's boot does not open.
Bosch Caparo Continental Delphi Denso Fag Ficosa
Freudenburg GKN Itw Deltar INA Johnson Controls Mahle Saint gobain
2. 10. 14.
1 December 2009
Passes crash tests and Side impact test It has 2 A-pillars on one side to better meet safety norms. Tubeless tyres further enhance safety.For Tata Motors.
. No airbags as airbags are still not a required feature in India. intrusion-resistant doors. This avenue provides no room for the slightest margin of error. safety is of paramount importance. It has a strong passenger compartment. Safety features such as crumple zones. strong seats and anchorages. seat belts.
The low-cost car is clearly intended for the masses. bike
For the family of four that would otherwise ride on a scooter.
Its also attracts the small cars buyers like Maruti 800.
› Nano breaks on radio. Orkut and blog spaces
. Nano isn‟t big on advertising. particularly the web. › Nano chat rooms on the Net. Only innovative use of print. There are no TV campaign. The Tata team was working on
› Nano news in papers. › Online Nano games.
For marketing strategy Tata had use conventional media in an unconventional manner. radio and other media. › Nano appearing in the form of messages or ticker news on TV. › Nano pop-ups on major websites and › Nano conversation on Face book.
Pay Less. get more with Tata Nano’
1 December 2009
The major sections of the site are: Gallery (both pictures and videos). Community. e.
Website: www. Why Nano? Booking Details. Game (rather Link to a nice virtual driving game by Zapak).
Face book Blog Orkut YouTube
.The game by zapak was a great move to spread word about the car.
application forms and demo cars in Tata Indicom.
Collaborations: Tata partnered with a few banks for releasing application forms.‟
. TV: Tata didn't invest heavily into TV commercials. now they‟re saying. Leveraging Existing Infrastructure: People can find Nano merchandise. Croma and Westside stores. Titan. „We‟ll be back after a Nano break. Tata Indicom is also offering a money-back offer with every application form.
Instead of anchors saying „we‟ll be back after a short break‟ on TV
1 December 2009
. International motor show at Geneva where Mr. Tata when delivered the first Nano to a common person.
The grand launching ceremony of Tata Nano was covered by all kind of media personal. itself it makes a big news. It was a front page headline in many leading newspapers. Tata shows the Nano in front of international media. Business tycoon like Mr.
“ Thomas Kuehl. Board Member.
"I think it is a great thing for India because mobility is giving new opportunities. Volkswagen Group Sales India. Managing Director. Managing Director (Passenger Cars).” Said Jag dish Katter. I hope Tata drives to great success with the Rs one lakh car. but it is not included in our plan. Its an up gradation for an auto wheeler rider to by a car now. Former MD of Maruti Udyog Limited "Meeting the proper quality standards and safety is not feasible at all in such a model.
"It's a good historic moment for the Indian auto industry and also a proud one indeed that an Indian company took a step forward on this road. Skoda Auto India. Mahindra and Renault's. Andreas Prinz.“ Rajesh Jejurikar. "It's good product but it's still too early to say whether it will overtake the 800 because it caters to a totally new market segment.
conclusion can be draw as a future car not only of Indian but also if exported than could be to the world.
World is getting tougher day by day being unique is a competitive advantage. So as per this presentation. As customers gain more power. they will demand more tailoring and value-added service to meet their needs.
. Companies that innovate on this dimension are likely to be richly rewarded. Expectations to Nano has proved this .
Questions for Audiences??? •Will the succeed? Nano
•What do you think? Is the Nano a car of the future? Or just another Yugo debacle waiting to happen? Would you drive one?