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Apple Inc.

AAPL
stock symbol

Industry
Industry Competitor: Dell Outside Competitors: Google, HewlettPackard Company,

Sector: Technology Industry: Personal Computers

History History
Founded 1976

Board of Directors include Al Gor, J. Crew Owned by CEO, Avon sharehold CEO, and ers Steve Jobs

IPO: Dec 12, 1980 $22.00

Steve Jobs and Steven Wozniak First to use a graphical user interface and

Steve Jobs
Cofounder of Apple Inc. Founded NeXT, Inc. in 1985 after forced resignation from Apple Owns 5.5 million shares in Apple Inc. Reed College drop out $6.1 Billion Net Worth Walt Disney Board Member Practices Buddhism

iPhon e iPad

Products
iPod

macbook

Apple Globally
Headquarters: 850,000 sq ft campus in Cupertino, CA Employees: 49,400 Stores: 317 total 233 USA, 84 Intl online retail Subsidiaries: Braeburn Capital, FileMaker Inc.

Strategies
Marketing:
Provide innovative products which all work best together; such as the iPod, iPhone, and Mac computers all working best when used together making the consumer want Advertising: to purchase all Focus is on the brand as a whole and about individuals lifestyle; power-to-the-people through technology. Very simplistic but appeals to innovative minds

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Mission Statement

ore Compet encies

Design consumer devices that are sleek and Provide benefits the easy to use competition cannot replicate and consumers will pay Use little money on more for research and development, focusing more on innovation within the company

Currently traded for

AAPL Stocks $351.8


8
on

Stock Chart

2010 Year range Numbers $194.00-$353.25


$65,225.0M Sales 52% Year Growth

Forecast
I believe, because of Apples recent announcement to sell the iPhone to Verizon customers, stock prices, revenue, and profit for the company will all increase with the hype. However, if the Verizon network cannot Another the aspect to consider is Steve Jobs recent support iPhone leaveprices of absence. I believe the company will do properly, will drop. fine for a few years, maybe hit a rough patch, but bounce back. Regardless of what they sell, they have loyal customers who will purchase anything just to try it and have it.

Apple is a globally known company who is known for their innovation and cutting edge technology. They are easily one of the main top competitors of the stock market and their stocks continue to be some of the highest traded.

Apple is continually growing and expanding with new products, offices, retail stores, and more. Their brand and products are universally recognized. Even though Steve Jobs has taken another leave of absence, they show no signs of slowing down and are continually trying to