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Six Strategic Principles for Managers & the
The viewpoints expressed here by Mark McNeilly are his alone and are not Copyright 2008 Mark McNeily meant to reflect those of any organization with which he is associated.
Sun Tzu’s Art of War on the History Channel Copyright 2008 Mark McNeily .
giant retailers--it still surprises me that people resist the of business warfare. airlines. soft drinks.“ Copyright 2008 Marknotion McNeily Dr."Given the constant battles for market share in almost every industry--computers. Philip Kotler .
" Dr. Philip Kotler Northwestern Copyright 2008 Mark McNeily . AT&T.Sun Tzu & the Art of Business "Kmart. Xerox and GM would have saved themselves billions of dollars if their past CEOs had read this book.
The Six Principles • Win All Without Fighting: Capturing Your Market Without Destroying It • Avoid Strength. Attack Weakness: Striking Where the Competition is Vulnerable • Foreknowledge: Maximizing the Power of Business Intelligence • Speed and Preparation: Moving Swiftly to Overcome the Competition • Shaping the Opponent: Employing Strategy to Master the Competition • Character-based Leadership: Leading by Example Copyright 2008 Mark McNeily .
Thus your troops are not worn out and your gains will be complete. This is the art of offensive strategy.Win All Without Fighting "Your aim must be to take All-under-Heaven intact." Sun Tzu Copyright 2008 Mark McNeily .
so an army avoids strengths and attacks weakness." Copyright 2008 Mark McNeily . Attack Weakness "Now an army may be likened to water. for just as flowing water avoids heights and hastens to the lowlands.Avoid Strength.
" Copyright 2008 Mark McNeily .Foreknowledge “Determine the enemy's plans and you will know which strategy will be successful and which will not.
travel by unexpected routes and strike him where he has taken no precautions." Copyright 2008 Mark McNeily . Take advantage of the enemy's lack of preparedness.Speed "Speed is the essence of war.
He who excels in conquering his enemies triumphs before threats materialize.Preparation “He who excels at resolving difficulties does so before they arise." Copyright 2008 Mark McNeily .
" Copyright 2008 Mark McNeily . those skilled in war bring the enemy to the field of battle and are not brought there by him.Shaping the Opponent "Therefore.
If humane. his men will have no doubt of the certainty of rewards and punishments. he gains victory by seizing opportunity without hesitation. If sincere. If courageous. his troops are disciplined because they are in awe of him and are afraid of punishment. he loves mankind. If strict. If wise. humanity. a commander is able to recognize changing circumstances and to act expediently.” Copyright 2008 Mark McNeily .Leadership Qualities “By command I mean the general’s qualities of wisdom. sympathizes with others. sincerity. and appreciates their industry and toil. courage and strictness.