Situated Social Networks & Mobile Commerce what makes cents?

Tuesday October 21st, 2008 from 9am to 4:30pm Weisner Room 209 By invitation only, rsvp to Ray Garcia rgarcia@media.mit.edu

Design Charette Series
Center for Future Banking @ MIT Media Lab Sponsored by Bank of America

Goal – why are we here?
• To foster creative ideas, design, and action for collaborative research amongst all the participants. To establish the groundwork for a Living Lab in Boston and the MIT Campus. To understand the research process by doing it. To inform new products using research findings.

• •

Grand Challenges
(we will formulate this during the sessions)

• Convergence of Physical and Virtual Social Experiences
– What are the Social Network Economic Models in a world that is infused with viral communications, sensing spaces, mobile devices, responsive ambient intelligent environments, telepresence, and virtual communities meeting in physical spaces?

• Living Lab
– What is the New Deal on Data? How will data be collected, protected, and shared by consumers, merchants, banks, carriers, government, and researchers to add greater value to stakeholders in the future?

Candidate Research Questions
(bring your own questions as well)

Living Lab
– How do networks emerge? What is the inherent value system and constraints under which they form? How is knowledge shared and problems solved within social networks. What are the micro-economic forces at play? – Do SmartMobs behave predictably and can they be controlled to perform some group action?

Social Network Economic Models
– How do new currencies impact group decisions? New currencies could be coupons, loyalty point systems, barter systems, time trading systems, money within games, micro/nano payments, one time use codes, media capture and exchanges, peer to peer value exchanges. – How do social networks behave in physical spaces when using mobile Location based services and can form spontaneous connections?

Sensing Stores
– How would ambient intelligence augment the retail experience? Is it perceived as intrusive or an affinity? How would it use a social network?

Candidate Business Questions
(bring your own questions as well, but keep them general)

Market Discovery
– What techniques can be used to uncover hidden insights and unmet needs from the voice of the customer as captured in a social network application? – Can we identify and unlock the commercial potential of social capital inherent in communities – How do we evaluate ways of fostering user generated content and a free exchange of expertise within the community

Social Network Economic Models
– How can a social networks extend beyond a communication vehicle to have more relevancy in managing a business effectively? Can labor be shared, cost spread, profit pooled? – Can a social network be used to manage business risk? Could it be used as a source of capital? Can the network aggregate its purchasing power? – What is the balance between competition and cooperation within a social network?

Attendees (requires full day participation)
MIT Media Lab Faculty
Sandy Pentland * Andy Lippman Deb Roy David Reed * Pattie Maes Luis Sarmenta

Bank of America Small Business Banking
Laurie Readhead Beverly Ladley Inder Koul Chris Adams Sophia Tolsma * Laurin Titus Nadeem Tufail

MIT Media Lab Researchers
Kwan Lee, Dawei Shen, Taemie Kim, Anmol Madan, Daniel Olguin, Iolanthe Chronos, Ankur Mani, Ben Waber Charlie DeTar, Jaewoo Chung, Alyssa Wright, Jeremy Liu Sophia Yuditskaya, Kleovoulos Tsourides, Jeff Orkin, Aithhe Sheng-Ying Pao, Jacob Crandall, Nate Greenslit, Coco Katherine Krumme Polychronis Ypodimatopolous, Nadav Aharony, David Gaithier, Sajid Sadi, Drew Harry

Global Product Strategy
Heather Holeman, Eileen Poss

CFB Executive in Residence
Jeff Carter, David Price, Ray Garcia, Abhi Mehta, Kathryn Fialkowski *, Hans Schumacher, Todd Inskeep, Ken Jackowitz Jeff Miller

MIT Information Technology
Taeminn Song, Wilson D’Souza, Andrew Yu

Learning and Leadership Development
Rick Dzavik, Michael Arena, Eric Pardell

City of Boston
Nigel Jacob Brenda McKenzie Keith Hunt *

Guest Speakers *
Walter Doyle, Dan Gilmartin, (Ulocate.com) Adrienne E. Penake, (prosper.com) Irene Greif, IBM Fellow, Director of Social Software

Agenda
(presentations will be videotaped)
9:00 – 9:05 9:05 – 9:15 9:15 – 9:30 9:30 – 9:45 9:45 – 10:00 10:00 – 10:20

Carter Readhead Tolsma Penake Hunt Pentland Reed Fialkowski Doyle Roy Breakout Lunch Ideation Feedback Action Carter Social

Introductions of each group, expectations of the day, goals and structure of meeting Introduction of Small Business Banking and its future outlook BAC Small Business on-line community, its formation and opportunities for expansion Prosper on Peer 2 Peer Lending Marketplace City of Boston Mainstreets program MIT Honest Signals within Network Intelligence MIT Social Commerce and the Street BAC Mobile commerce initiative ULocate on location based services, m-commerce, and social networking MIT Research at the MediaLab, how is it done, how is it used (7) Group Teams for Idea sessions, design concepts, strategies, research question (2) sponsors, (1) faculty with (3) students, presentation of current projects Faculty to present Ideas generated Mix teams and have Group discussions again to develop the ideas further Group presentations to entire audience and critical feedback Wrap up discussion on research feasibility and action items CFB Closing statements Time to socialize and exchange contact information

10:20 – 10:35 10:35 – 10:50 10:50 – 11:00 11:00 – 12:00

12:00 – 12:30 12:30 – 1:30 1:45 – 3:15 3:15 – 4:00 4:00 – 4:15 4:15 – 4:30

Breakout Team Assignments
(note: teams are intentionally mixed in each round)
Faculty [location]
Sandy Pentland
[ reef / reef ]

Concept Review
11:00 – 12:00pm
T.Kim, A.Madan, D.Olguin, I.Chronos L.Readhead, C.Adams, D.Gilmartin J.Carter, I.Greif K.Lee, D.Shen, C.Krumme, J.Liu I.Koul, H.Holeman, T.Song T.Inskeep, S.Yuditskaya, K.Tsourides, J.Crandall, A.Wright B.Ladley, S.Tolsma J.Miller P.Ypodimatopolous, N.Aharony, D.Gaithier, A.Mani E.Poss, K.Hunt, W.D’Souza A.Mehta S.Sadi, C.DeTar, D.Harry, B.Waber L.Titus, B.McKenzie K.Jackowitz J.Chung, J.Orkin, A.Pao, N.Greenslit N.Tufail, N.Jacob, A.Yu K.Fialkowski

Ideation
12:30 – 1:30pm
D.Shen, N.Aharony, J.Liu, K.Lee B.Ladley, N.Tufail, N.Jacob, T.Song K.Fialkowski T.Kim, D.Gaithier, J.Orkin, B.Waber L.Readhead, B.McKenzie, W.D’Souza J.Carter, I.Greif A.Madan, C.Krumme, S.Sadi, A.Pao C.Adams, E.Poss A.Mehta D.Olguin, S.Yuditskaya, N.Greenslit, P.Ypodomatopolous I.Koul, L.Titus T.Inskeep I.Chronos, K.Tsourides, C.DeTar, A.Wright K.Hunt, A.Yu K.Jackowitz A.Mani, J.Crandall, D.Harry, J.Chung D.Gilmartin, S.Tolsma, H.Holeman J.Miller

Andy Lippman
[ wiesner / wiesner ]

Deb Roy
[ roth / O&G ]

David Reed
[ wiesner / wiesner ]

Pattie Maes
[ O&G / O&G ]

Luis Sarmenta
[ wiesner / wiesner ]

Reference Links
• • • • • • MediaLab http://www.media.mit.edu MediaLab overview http://www.media.mit.edu/about/overview.pdf Center for Future Banking http://cfb.media.mit.edu Small Business Online Community
http://smallbusinessonlinecommunity.bankofamerica.com

Mobile Banking
http://www.bankofamerica.com/onlinebanking/mobilebanking/flash/index.cfm

Boston Main Streets Program http://www.cityofboston.gov/mainstreets/default.asp

To stimulate thoughts read • Crowdsourcing by Jeff Howe or read his Wired Article http://www.wired.com/techbiz/people/news/2008/09/crowdsourcing_excerpt • Reality Mining Article by Sandy Pentland in Technology Review http://www.technologyreview.com/printer_friendly_article.aspx?id=20247&channel=specialsections&secti • Search through Google Scholar for “Social Networking” to find academic articles

Travel Details
(we recommend that you book early)

• Date: Tuesday October 21st, 2008 from 9am to 4:30pm
(We recommend that you travel the night before)

• Media Lab Location
Wiesner Building, E15 20 Ames Street, Cambridge, MA 02139-4307

Campus Map and Directions
• http://whereis.mit.edu/map-jpg?selection=E15&Buildings=go • http://whereis.mit.edu/map-jpg?section=directions

• Accommodations
– http://www.media.mit.edu/contact/accommodations
(We recommend that you stay within walking distance)
note: Dress code is university casual, no suits or ties please.

Media Lab Faculty
Biographies

Biography Professor Alex (“Sandy”) Pentland is a pioneer in organizational engineering, mobile information systems, and computational social science. Sandy's focus is the development of human-centered technology, and the creation of ventures that take this technology into the real world. He is founder and director of the Living Labs Program, a group of real-world technology experiments that explore the dynamics of technology and social innovation. He is among the most-cited computer scientists in the world, and in 1997 Newsweek magazine named him one of the 100 Americans likely to shape this century. Recent honors include the Carlos Ghosn award for automotive design, `Idea of the Year’ by USA Today for Memory Glasses, the Future of Health Technology Award for `honest signals’ health assessment technology, and Top Ten Emerging Technologies by Technology Review for Reality Mining. Recent spin-off companies include Sense Networks, Cogito Health, Cellbazaar, and United Villages. His most recent book is `Honest Signals’, by MIT Press.

Luis Sarmenta
Research Scientist Biography Luis Sarmenta is a Research Scientist at the MIT Media Lab, leading research projects under the Center for Future Banking, the Living Labs program, and the Next Billion Network. Originally from the Philippines, he has personally experienced the revolutionary impact that mobile phones have had in the developing world, and thus deeply believes in the enormous life-changing potential of mobile phone applications. In 2003, while Chair of the Department of Information Systems and Computer Science at Ateneo de Manila University, he founded and directed an R&D center within the University that worked with the largest mobile operator in the Philippines to produce 30 commercially released mobile phone applications and services in its first two years, and eventually spun-off into a for-profit corporation. He returned to MIT as a Research Scientist at CSAIL in 2005, and joined the Media Lab in 2008 after cofounding a course on ICT for Development, which has now become NextLab, the course component of the Next Billion Network initiative. This Fall (2008), he is co-teaching NextLab, as well as another course on mobile applications, “6.087: Building Mobile Applications.” Luis received his PhD in EECS from MIT in 2001, and has done research and consulting work in a variety of topics aside from mobile computing, including volunteer computing, grid computing, computer security, medical computing, educational computing, and others. He has received a number of international awards, including the ASEAN Young Scientists and Technologists Award in 2005.

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