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Product / Service Portfolio


Lakshmi Subramanian BVIMIT-08


Thus there needs to be an hierarchy. • may comprise of different categories of products. • managers are needed for managing individual products. • As an organization is comprised of different products. different product lines and finally the individual product itself. it becomes difficult to manage all of them. This is where product portfolio management steps in.• comprises of all the products which an organization has. managing product lines and finally the top level management which manages the complete portfolio. • Management is needed on all the three levels of a product portfolio. .

all focused towards one goal – the betterment of the organization. In the same manner. product portfolio should be such that each and every product in the portfolio is focused towards one goal – Bringing the organization on top by optimally using the resources available. .An organization from a macro angle An organization is comprised of a number of different departments.

Amul Product Portfolio DAIRY NON DIARY .

Product Length -------Mithaee Mate Amul Malai Paneer Pro-Biotic Dahi Product Line -----------------------------Desserts Fresh Milk Amul Fresh Amul Gold Amul Taaza Double Toned Amul Lite Slim & Trim Amul Fresh Cream Amul Shakti Toned Milk Drinks Amul Kool Amul Kool Cafe Amul Kool Flavored Milk Amul Kool Milk Shake Amul Shrikhand Amul Amrakhand Amul Mithaee Gulabjamun Amul Mithaee Gulabjamun Mix Utterly Delicious Pizza Nutramul Energy Drink Kool Koko Amul Mithaee Kulfi Mix .-------------------------Cooking Masti Dahi -------.


• It also includes third-party services which are an integral part of service offerings to customers. Service Catalogue. new service development. • The Service Portfolio is divided into three phases: Service Pipeline. while others are not. • It contains present contractual commitments.• represents a complete list of the services managed by a service provider. some of these services are visible to the customers. and Retired Services . and ongoing service improvement plans initiated by Continual Service Improvement.

Benefits & Rewards Resource Centre NRI Banking Bank Accounts Corporate Banking Commercial Banking Business Banking Current Account & Services Money Transfer Investments Insurance Global Markets Business Loans Investment Banking Advisory Services Trade Services Demat ATM Loans Cards Loans .ICICI Bank Service Portfolio Personal Banking Accounts & Deposits Mobile Banking Internet Banking Insurance Wealth Mgmt.

Advantages Product and service development managers as well as Stakeholders have a consistent view into the product/service catalog with detailed. • Ensure that products/service align with the organization's overall strategy. shared components. hierarchical information about product lines and their products/services. or sunset. status. development cost to date. • Manage product/service launches more easily. lifecycle stage. • Determine which products/services to develop. enhance. . and more.