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KEYNOTE SPEECH DELIVERED BY HONOURABLE AKUA SENA DANSUA, (MP), GHANA’S MINISTER OF TOURISM AT THE BERLIN ECONOMIC CONGRESS ON “THE

FUTURE OF NATION BRANDING, TOURISM AND INVESTMENT IN A GLOBALIZED WORLD” ON 9TH MARCH, 2011

ORDER OF PRESENTATION  INTRODUCTION  BRANDING IN THE CONTEXT OF GLOBALIZATION     CHALLENGES FOR BRANDING IN AFRICA TOURISM IN GHANA AREAS FOR INVESTMNT IN GHANA FACILITATING TOURISM DEVELOPMENT .

H. DURING THE LATTER’S VISIT TO GHANA (2009) .E PROF JOHN ATTA MILLS. PRESIDENT OF THE REPUBLIC OF GHANA AND H.E BARAK OBAMA. PRESIDENT OF THE UNITED STATES OF AMERICA.

hoping that the situation in your countries are not different. In the context of this conference and the theme “The Future of Nation Branding. tourism has become one of the fastest growing socio-economic sectors in the global economy. my paper will focus on the Ghanaian situation.Distinguished Ladies and Gentlemen. . Tourism and Investment in a Globalized World”.

BRANDING IN THE CONTEXT OF GLOBALIZATION The branding of a tourism destination is intrinsically linked to the general perception about the destination. Countries worldwide are increasingly shifting from local branding to global branding. community. be it local. and how tourists and investors perceive that destination. . town. country or continent.

    corruption. undemocratic and tyrannical regimes. famine. illiteracy.CHALLENGES FOR BRANDING IN AFRICA Africa is most often portrayed as a continent of:   political instability. and having small markets for business and investments .

tourist . Ghana.TOURISM IN GHANA The strategic location of my country. in the centre of the world places it in a unique position as an enviable destination.

AREAS FOR INVESTMENT IN GHANA The possible areas for investments include: a. Accommodation       Hotels Beach Resorts Lake Resorts Marinas Eco-Lodges Motels and Rest Stops .

Conference Facilities c. Entertainment/Recreational Facilities . Tourist Transport Facilities/Services d.b.

SPORTS TOURISM Ghana’s Asamoah Gyan .

. game-viewing and safari facilities to make them more appealing to tourists. these sites require funding in the areas of eco-lodges.NATURAL HERITAGE SITES Ghana boasts of national parks and nature reserves. Whilst some investment has been made by the Government.

An Elephant at the Mole National Park Colobus at Tafi -Atome Monkey Sanctuary 12 .

Wli Waterfalls .

. These were built between the 14th and 18th Centuries by the European Countries which colonised Ghana (then Gold Coast). designated by UNESCO as World Heritage Sites.HISTORICAL AND CULTURAL SITES Ghana remains the only major repository of Forts and Castles (over 60 of them).

President Obama and family tour the historic Cape Coast Castle .

 Emancipation/PANAFEST Celebrations  Festival of Indigenous Ghanaian Music (2012)  Ghana’s Emerging Oil Sector  Religious Tourism  Health Tourism .

FACILITATING TOURISM DEVELOPMENT i. Public-Private Sector Partnership iv. Economic Stability iii. Domestic Tourism . Good Governance ii.

THANK YOU!!! .

233 (0) 302-666701 Fax 233 (0) 302-666182 Website: www.O. Tel.(0) 302-682510/682513 Website: www.com .travel.ghana.CONTACT ADDRESSES: Ministry of Tourism P. Ghana.com Accra. Ghana Tel.O. Box GP 4386 Ghana Tourist Board P. 233.com Email: gtb@africaonline.(0) 302682601/682607/682608 Fax 233.touringghana. Box GP 3106 Accra.