Ashwani Ashok Mba PM Roll no.

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COMPANY OVERVIEW
Type Manufacturer Founder (s) Country of Origin Introduced Area Served Soft Drink (Cola) The Coca- Cola Company John S. Pemberton United States 1886 Over 200 countries

Flavors

Cola, Cola Green Tea, Cola Lemon, Cola
Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

Employees

92,400

Servings per Day

1.6 Billion

• Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy • Only 9 servings of the soft drink were sold each day • Sales for the first year were only $50 • Today it has 3000 brands-200 nations .

lean and fast-moving organization. Partners: Nurture a winning network of customers and suppliers.VISION • • • • • • People: Be a great place to work where people are inspired to be the best they can be. enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities Productivity: Be a highly effective. together we create mutual. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. .

mind and spirit • To inspire moments of optimism through our brands and our actions • To create value and make a difference everywhere we engage. it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do.MISSION • To refresh the world in body. we do well . VALUES • • • • • • • Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be.

Coca-Cola Bottles 1894 was the first time Coca-Cola was bottled 1894.early 1900s 1905-1916 1915.today .

packaging. . to express feelings frankly ∙ Psychological: the need for enhancement of self‐esteem ∙ Convenience: the desire for someone else to do the work. • In 1999. milling. the value of food and beverage industry shipments reached an estimated $487 billion. processing. transport and distribution of products to consumers.INDUSTRY ANALYSIS • The food and beverage industry encompasses harvesting. • The needs that customer might be seeking to satisfy are: ∙ Physiological: the need of special food items ∙ Economic: the need for good value for the price paid ∙ Social: a friendly atmosphere.

252B 5.499B 8.572B .94B 28.54B 8.99B 22.81B 6.446B 7.86B 20.54B 28.90B 8.COMPANY ANALYSIS REVENUE years Revenue Gross profit 2011 46.43B 19.981B operating income 10.807B 5.57B 18.33B 2010 2009 2008 2007 35.12B 30.824B 31.15B Net income 8.231B 11.

co 5% others 35% 60% .coca cola pepsi.

Product Portfolio of CCI .

others 15% kinley 11% sprite 10% limca 11% coca cola 17% thums up 36% .

STRATEGIES • • • • • • Differentiated Marketing Customer satisfaction Endorsement of celebrities Reasonably priced Consumer connecting advertisements Availability in every local market .

Future plans • Increasing the per capita consumption of its beverages • Expanding its distribution networks • Leading the beverage revolution in India .

COMPETITORS .

Cheetos and Quaker OAT’s • PepsiCo provide carbonated drinks. Fruit Drinks and Packaged Drinking Water. . Parle Agro Products • Pepsi gives tough fight with almost similar investment. Fruity. advertisement. Strategies and Products • Parle resurges with refreshing drinks as Appy Fizz.Competitors Analysis • Competitors: PepsiCo. LMN • PepsiCo also has a snack product line including Lays.

co Profit Margin 33.958194 Asset Turnover Return on Assets 0.12 1.071 11.768046 10.506218 5.736928 3.Comparison of financial highlights COMPANY NAME Coca cola Pepsi.577 19.97 Earning Per Share .

Comparison b/w Coke vs. Pepsi pepsi 45% cola 35% slice 20% thum sup 20% mirinda 25% mazza 80% fanta 75% .

lemon mirinda 20% 7up 25% sprite 75% limca 80% Aquafina 20% evervess 50% kinley 50% kinely 80% .

BCG MATRIX OF COCA-COLA .

HIGH Question Mark STAR BUSINESS GROWTH RATE LOW CASH COW DOG HIGH MARKET SAHRE LOW .

tonylea.com/od/sstartinventio ns/a/soft_drink.msu.org/wiki/Coca-Cola www.edu/industries/foodand-beverage/ .com/ http://en.about.REFERENCES • • • • http://heritage.wikipedia.coca-cola.htm • http://globaledge.com/2007/coca-cola-case-study/ http://inventors.

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