Premium meeting spot in Delhi for music and coffee lovers. Aim is to compete with CCD and BARISTA.

Creation of unique and innovative environment that will differentiate from local caf To provide friendly atmosphere where customer can receive quality food , service and a entertainment at a reasonable price

As a small business, we will have a small staff of 9 members i.e Number of waiters -3 Number of cleaner-2 Number of cook-3 Security guard-1

Coffee Pasteries Rolls Doughnuts Sandwiches

Strengths
unique concept that brings complimentary business of caf & music together. Community connection with schools and music teachers

Weakness
high competition in coffee business segment Establish large business in music sales and rental Need to build and establish the brand in the community

Opportunities
reducing working capital needs by pursuing revenue and cost sharing model with suppliers Build a professional website to generate additional revenue stream Leverage social media site such as facebook,twitter,blog to build stronger ongoing relationship with customers

Threats
current economic downturn may have negative impact on sales due to customers desire to cut down on discretionary spend Existing online music store may take some customer away from business Potential new entrance in the coffee shop segment may hurts sales

Timmings-9am to 11pm Extension during festive season Area requirment 1000sq/ft Located near market area Presently looking for making brand name Total expense on machinery is 140000

ITEM Microwave Oven Fridge Mixer Coffe Grinder Espresso Machine Coffee Blender Musical instrument

Qty 2 4 1 1 1 1 2

Price(Rs) 16000/32000/12000/3000/2000/16000/2000/57000/-

TOTAL

140000/-

Motivating employees by giving award (Employee of the month) Training on speaking skills Hiring for short run Increase in demand can hire employees on part time basis Hiring for long run-Huge profit results into new chains in different part of cities

Particulars Cook Waiter Cleaner Security

Nos. 3 3 2 1

Monthly Salary(Rs) 15000/8000/4000/5000/Total

Total Monthly Total Annual Salary(Rs) Salary(Rs) 45000/24000/8000/5000/82000/540000/288000/96000/60000/984000/-


a) b)

c)
a)

b)

Online marketing Website Social media Blog Offline marketing Local advertisement Event sponsership

College going (youth) Working man group House hold group

2013 Salary of cook Salary of waiter Salary of cleaner Salary of security Rent 3*15000*12 3*8000*12 2*4000*12 1*5000*12 15000*12 540000 288000 96000 60000 180000

2014 594000 316800 105600 66000 198000

2015 653400 348480 116160 72600 217800

Office expenses(Electricity, Telephone , Fax) Miscellaneous Expenses TOTAL FIXED COST

240000

245000

250000

3000*12

36000 1440000

36000 1561400

36000 1694440

2013 Revenue Less: Variable cost Contribution Less: Fixed Cost 1200000 NIL 1200000 1440000

2014 1650000 NIL 1650000 1561400

2015 1800000 NIL 1800000 1694440

Profit/Loss
Less: Interest EBT Less: Tax(30%) EAT

(240000)
12000 (252000) (75600) (176400)

88600
12000 76600 22980 53620

105560
12000 93560 28068 65492

Cost Category Real Estate Building Improvements Lease Deposit Lease Payment Furniture & fixtures Furniture Signage Utilities Electric & gas deposit Telephone Internet Equipments & Supplies Equipment purchase Office supplies Building supplies Professional fees Legal

Estimated cost (Rs) 10000 7000 3500 20000 15000 2700 500 1000 140000 15000 500 1000

Estimated cost Cost Category Accountant (Rs) 500

Consulting Web site development Marketing and Advertisement Marketing brochures Grand opening advertising Insurance Business insurance Building insurance
Inventory Startup inventory Miscellanious Total

3000 2000

5000 10000

1500 1500

25000 10000 274700

2013 Average Bill per Table Number of Revenue revenue entries

2014 Number of Revenue entries

2015 Number of Revenue entries

300

4000

1200000

5500

1650000

6000

1800000

Space that we have looked for is in north campus Promotional activities ,brochures etc can be suitably designed We will keep all necessary equipments like phone lines ,computers, stationery etc. Connection for electricity ,water supply etc should be taken before a month to avoid last minute failure I would start up business with family and friends

Non payment by customers Maintaining sufficient staff member Risk associated with the need to comply with laws n regulation

Standardization of food item Use of high quality ingredient Proper maintenance of financial records Environmental friendly packaging