Research Methodology in Marketing B.

SARANGAN EU/IS/2007/MS/65

Evaluation criteria Researches Evaluation of researches .

 Abstract   Is the abstract less than 250 words? Does the author provide a word count? • Background and significance  is the summary of existing knowledge relevant and sufficient? • Type of study     Qualitative? Quantitative? Mixed? Exploratory? .

clearly stated. and appropriate? • Methodology  Is the study design adequately described? Randomized Phenomenology Focus group . Specific Aims/Objectives/Hypothesis  Are the study hypothesis present. measurable.

 Sample  Is the sample size determination appropriately? • Procedure/ Protocol   Have independent and dependent variable been identified and operationally defined? Have confound variables been fully discussed? .

• Data Collection/Instrumentation  Have methods of data collection and instrumentation been fully described?  Have all the data collection instruments or lists of variables to be collected been provided?  Data Analysis  Are appropriate analytic procedure proposed? .

The study of customer switching behavior toward carbonated soft drink market. A- Cost volume-profit analysis on poultry farming in the manmunai-north divisional secretarial division of the Batticaloa district. The labor management relationship for achieving organizational objectives an empirical study on state banks of Sri Lanka.  B-  C- .

 Abstract   A B C Is the abstract less than 250 words? Does the author provide a word count? YES NO NO NO YES NO  Background and significance  Is the summary of existing knowledge relevant and sufficient? NO YES YES • Type of study     Qualitative? Quantitative? Mixed? Exploratory? x X X .

measurable. Specific Aims/Objectives/Hypothesis  A B C Are the study hypothesis present. and appropriate? NO NO YES • Methodology  Is the study design adequately described? Randomized Phenomenology Focus group X X X . clearly stated.

 Sample  A NO B YES C YES Is the sample size determination appropriately? • Procedure/ Protocol   Have independent and dependent variable NO been identified and operationally defined? Have confound variables been fully discussed? - YES - NO - .

• Data Collection/Instrumentation  Have A B C methods of data collection and YES instrumentation been fully described? NO  Have all the data collection instruments or lists of variables to be collected been provided?  YES YES YES YES Data Analysis  Are appropriate analytic procedure proposed? YES YES YES .

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