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Marketing Presentation

Instructor: Dr. MAK Chishty

Group Members

Nasir Ali 20414 Suhail Ahmed - 20646

Introduction

The company was incorporated in 1967 as Hoechst Pakistan Limited. Manufacture of pharmaceuticals and specialty chemicals began in 1973. In 1977 the company went public and was listed on the Karachi Stock Exchange.

By virtue of several mergers, acquisitions and divestitures the company underwent several reincarnations over the years. Today, the company is sanofi-aventis Pakistan limited while the corporate identity is simply Sanofi.

VALUES

At sanofi-aventis, our values define our ethics and serve as the moral compass of the company. They are the DNA of the company and distinguish us from other companies.

Innovation Confidence Respect Solidarity Integrity

Flagyl Review

Flagyl is use for the treatment of infections of anaerobic bacteria or are suspected to be the cause. Flagyl is active against a wide range of pathogenic micro-organisms notably species of Bacteroides, Fusobacteria, Clostridia, Eubacteria, anaerobic cocci and Gardnerella Vaginalis.

Flagyl (Metronidazole)

Flagyl 200mg Tablet: Each film coated tablet contains 200mg of Metronidazole B.P. Flagyl 400mg Tablet: Each film coated tablet contains 400mg of Metronidazole B.P. Flagyl Suspension: Each 5ml of suspension contains Metronidazole Benzoate equivalent to 200mg of Metronidazole B.P. Flagyl Infusion: Each 100ml bottle contains 500mg of Metronidazole B.P. (0.5%W/V).

Alternates

Gramex By Platinum Pharmaceuticals Entamizole By Abbot Klint By Sami Pharmaceuticals Metodine By Searle Pharmaceuticals

Distribution Channel

Direct Authorized distributors Whole Sellers.

Market Segmentation

Pathogenic micro-organisms notably species of Bacteroides Fusobacteria Clostridia Eubacteria Anaerobic cocci Gardnerella vaginalis

Target Marketing

The reason that pharmaceutical is fragmented market so we use target marketing techniques. To those specialized physicians that are particularly practice in the segmented areas. General physician , surgeons etc.

SWOT Analysis Strengths:


Available in 4 variants Low Operating Overhead means High Manageability Skills Research product. Market Leader State-of-the-art laboratory equipment and an experienced research staff High Branding, they are at grass root level.

SWOT Analysis Weaknesses:

High-Risk Business Modeling means if a new research is there in market that reject the on going research, the whole business model goes down. Outdated medical equipment.

SWOT Analysis Opportunities:


Health-conscious consumers Recently published research Increased demand for pharmaceutical products. Changes in Food and Drug Administration standards.

SWOT Analysis Threats:


Increased government regulation Rivals A declining economy Increasing research and development (R&D) costs A decrease in the global population. Political conditions

Marketing Mix Product (Pricing)


Product 200mg Per Tablet Price (PKR) 1 1 N/A N/A Entamizole DS (PKR) 400mg Per Tablet Price (PKR) 1.5 1.5 2 2 Injection (PKR) Syrup 100ml Price (PKR) 32 35 N/A N/A Entamizole Suspension (PKR)

Flagyl Klint Gramex Metodine Product

78 N/A N/A N/A

Entamizole Tablet (PKR)

Entamizol e

32

Flagyl has maximum market coverage pricing objectives.

Marketing Mix Placement

Their Head office is at Karachi, at Korangi Industrial Area.

Marketing Mix Placement


Sanofi-Aventis is present all over Pakistan comprising of 15 Distribution Centers at: Karachi Lahore Hyderabad Sukkur Bahawalpur Multan Quetta Faisalabad Sargodha Rawalpindi Gujranwala Peshawar Mardan Swat Gilgit

Regional Sales Office


Sanofi-Aventis has 3 regional sales offices at: Karachi Lahore Rawalpindi

Marketing Mix Placement

Their Manufacturing and Industrial affairs are at Wah Cantt.

Marketing Mix Positioning

Antiamoebic Anti-infective Generally Positioned use as anti-mycotic (Antifungus) . Use for stomach disorder.

Promotional Strategy

Medical Campaigns Chemist Trainings Doctors Presentation Promotions Samples Give-Aways Volume discounts (for distributors)

Differentiation

High quality Packaging Market Leader Specific Composition of Metronidazole only Other Competitors like: Entamizole Tablet contains Diloxanide furoate 250mg Metronidazole 200mg Entamizole DS contains Diloxanide furoate 500mg Metronidazole 400mg Entamizole Suspension contains Diloxanide furoate 250mg Metronidazole benzoate 320mg equiv to metronidazole 200mg Proven Results

Market Share Data By IMS


Product Flagyl Entamizole Klint Metodine Gramex Value 1428626606 427335442 47928616 18102115 9579406 Unit Sales 21294917 9815194 906151 480985 74144 Growth 0.74% 0.22% 0.22% 0.01% 0.00% Market Share 17.17% 15.72% 301.64% -89.14% -13.03%

Value: Total Value in Pharmaceutical Market. Unit Sale: Number of Units Sold. Growth: Growth Rate in Pharmaceutical Market. Market Share: Total Share of Product in Pharmaceutical Market.

Recommendations

Sustain better relationship with stake holders. Increase market coverage. Add more distribution channels. Sales promotions. Relationship with doctors.