or signs“ Communication is a process of transferring information from one entity to another . writing. or information by speech. opinions.Communication is commonly defined as "the imparting or interchange of thoughts.

 The receiver then decodes the message and gives the sender a feedback. such as body language. paralanguage. physical means. touch.  There are auditory means. . Communication is a process whereby information is enclosed in a package and is imparted by sender to a receiver via a channel/medium. eye contact. sign language. and nonverbal. Communication requires that all parties have an area of communicative commonality. such as speaking. by using writing. singing and sometimes tone of voice.

There are three major parts in human face to face communication which are body language. . According to a research conducted:  55% of impact is determined by body language— postures.  38% by the tone of voice. and words. and eye contact. gestures. voice tonality. and  7% by the content or the words used in the communication process.

can be universal. . communication as a whole strives for the same goal and thus.Although the exact percentage of influence may differ from variables such as the listener and the speaker. in some cases.

Importance of Communication .

ideas and decisions is a basic necessity • Good communication is important for coordination .Importance of Effective Business Communication in Corporate Life • It is an essential ingredient in Management-Employee relationship • Communication is a tool of supervision • Communication of information.

• Communication leads to development of understanding which is necessary for group effort • Communication helps release emotional tension of workers • It encourages ideas and suggestions • Maintains good Human Relations • Basic tool for motivation and morale .

Process of communication .



DOWNWARD COMMUNICATION • Downward Communication provides direction and control • It travels from the superior to the subordinate • The most common purpose of downward communication is to transmit information and to instruct employees in the performance of their jobs .

Some of the most typical downward communication channels include the following:  Written directives  Face-to-face Conversations  Use of Public Address System  Bulletin Boards  Company in-house journals .

with changes in modern management philosophy. organizations encourage upward communication . however.UPWARD COMMUNICATION • Upward Communication provides feedback • It travels from subordinate to superior • The most common purpose of this information flow is provide feedback on how well things are going • Traditionally there used to be very little upward communication and employees used to give required reports .

• Usually good news tends to rise. examined. • E. tends to be contracted • As information flows up the line. but bad news is filtered out • Upward communication thus. it is compiled. reduced and passed on • There may be a deliberate suppression of information out of self-interest and jealousy. A supervisor may not pass up a good suggestion from a subordinate or may change it so as to get credit for himself .g.

and spreads fast .the “grapevine” that supplements official channels This flow of communication follows no set lines. anywhere.GRAPEVINE OR INFORMAL COMMUNICATION Every organization has one informal communication network. but spreads like grapevine in any direction. nor any definite rules.

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