RESEARCH METHODOLOGY

WHAT IS RESEARCH ? “Research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulated hypothesis.” - Clifford Woody.

MKI/RM/FMS

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RESEARCH METHODOLOGY
WHAT IS RESEARCH ? “The manipulation of things, concepts and symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art.” - D. Slesinger and M.Stephenson “Search for knowledge through objective and systematic method of finding solutions to a problem is research” - C.R.Kothari
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RESEARCH METHODOLOGY
RESEARCH MOTIVES

 Inquisitiveness (Jidnyasa)

 Uncomfortable with uncertainness  Sustainable growth of business  Academic and career excellence
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RESEARCH METHODOLOGY
Objectives of Research √ Disciplined inquiry for taking decision in management dilemma related to functional areas like marketing, HR, Finance, System, Operations etc. √ To understand formulative or descriptive characteristics of the elements involved in decision making, frequency of their

occurrence and associative or causal relationship amongst
them.
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 To know characteristics of a situation  To know frequency and association between two or more entities or events  To know the causal relationship between two or more entities or events 5/12/2013 MKI/RM/FMS 5 .RESEARCH METHODOLOGY Objectives of Research  To know and understand a phenomenon.

√ Basis for governmental policies.RESEARCH METHODOLOGY Utility of research : √ Inculcation of scientific. √ Useful for academicians. √ Seeking answers to social problems. √ Solving operational and planning problems of business and industry. 5/12/2013 MKI/RM/FMS 6 . logical and inductive thinking. consultants etc.

describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who. where one variable affects another. what. also known as statistical research.RESEARCH METHODOLOGY TYPES OF RESEARCH  Descriptive V/s Analytical Descriptive research. In short descriptive research deals with everything that can be counted and studied. where.. when and how. Descriptive research cannot be used to create a causal relationship.. 5/12/2013 MKI/RM/FMS 7 .

the analytical research will find the pattern as more students from Engineering and commerce background join the programme.RESEARCH METHODOLOGY TYPES OF RESEARCH  Descriptive V/s Analytical Analytical research identifies patterns in the description of the population and tries to find out the logical relationship or causal relationship in the patterns. For example. Further it will also try to establish the cause for this phenomenon. Analytical research answers the Question why. 5/12/2013 MKI/RM/FMS 8 . if the descriptive research gives the educational background of students joining PGDM.

5/12/2013 MKI/RM/FMS 9 . often applied research. Maslow’s theory or McGregor’s theory is a fundamental research. basic research provides the foundation for further. Through theory generation.RESEARCH METHODOLOGY TYPES OF RESEARCH  Fundamental V/s Applied Fundamental research (also called basic or pure research) has as its primary objective the advancement of knowledge and the theoretical understanding of the relations among variables. It is conducted without a practical end in mind. interest or hunch. It is exploratory and often driven by the researcher’s curiosity.

practical questions. Theory of elasticity of demand to price is a basic research which can be applied to find out what price should be fixed for a particular product to get desired market share is an applied research. Its primary aim is not to gain knowledge for its own sake. 5/12/2013 MKI/RM/FMS 10 . It is almost always done on the basis of basic research. It can be exploratory but often it is descriptive.RESEARCH METHODOLOGY TYPES OF RESEARCH  Fundamental V/s Applied Applied research is done to solve specific.

RESEARCH METHODOLOGY TYPES OF RESEARCH  Exploratory V/s Diagnostic Exploratory research is conducted into an issue or problem where there are few or no earlier studies to refer to. The focus is on gaining insights and familiarity for later investigation. 5/12/2013 MKI/RM/FMS 11 . Diagnostic research is aimed at finding out the root cause of a problem such as falling sales. increase in suicides by students etc.

intelligence. 5/12/2013 MKI/RM/FMS 12 . leadership need research to find out common understanding by respondents.RESEARCH METHODOLOGY TYPES OF RESEARCH  Conceptual V/s Empirical Conceptual Research aims at bringing clarity in concepts to form the basis for further research. Concepts like income.

5/12/2013 MKI/RM/FMS 13 .RESEARCH METHODOLOGY TYPES OF RESEARCH  Conceptual V/s Empirical Empiricism refers to a theory of knowledge in philosophy which adheres to the principle that knowledge arises from experience and evidence gathered specifically using the senses. In scientific use the term empirical refers to the gathering of data using only evidence that is observable by the senses or in some cases using calibrated scientific instruments.

5/12/2013 MKI/RM/FMS 14 . 3. 2.RESEARCH METHODOLOGY RESEARCH APPROACHES Quantitative approach (Collection of quantitative data and analysis) 1. Inferential – To form a database for inferences Experimental – Manipulation of variable in controlled environment Simulation – Operation of numerical model which represents the structure of a dynamic process. Qualitative approach Subjective assessment of attitudes. opinions and behaviour.

Define research problem – What is to be found out ? 2. Review concepts/theory.RESEARCH METHODOLOGY Research Process Steps in research : 1.What research work has been done so far ? 3. Review previous research finding: -. Formulate hypotheses – What is the likely out come ? or researcher’s learned opinion ? 5/12/2013 MKI/RM/FMS 15 .

Data analysis and interpretation – Do the hypotheses test positive or otherwise ? 7. Report – how to present the findings. conclusions and suggestions ? 5/12/2013 MKI/RM/FMS 16 . Research design – What information is needed ? Who will give the information ? from how many to collect the information ? how to collect and analyse the information ? 5.RESEARCH METHODOLOGY Research Process Steps in research : 4. Data collection – What is the response to the questions ? 6.

5/12/2013 MKI/RM/FMS 17 . Proposes hypothesis to explain the facts that are believed to be logically related to the problem. suspicion. doubt. contemplates existing knowledge.RESEARCH METHODOLOGY The Research Process (As described by Cooper & Schindler) The researcher encounters a curiosity. gathers facts and moves from an emotional to an intellectual confrontation with the problem. or obstacle. struggles to state the problem – asks questions.

Formulates several rival hypotheses.RESEARCH METHODOLOGY The Research Process (As described by Cooper & Schindler) The researcher Deducts outcome or consequences of the hypothesis – attempts to discover what happens if the results are in the opposite direction of that predicted or if the results support the expectations. 5/12/2013 MKI/RM/FMS 18 .

modifying it according to the strength of the evidence.  Feeds information back into the original problem.  Draws a conclusion (an inductive inference) based on acceptance or rejection of the hypotheses. 5/12/2013 MKI/RM/FMS 19 .RESEARCH METHODOLOGY The Research Process (As described by Cooper & Schindler) The researcher  Devises and conducts a crucial empirical test with various possible outcomes. each of which selectively excludes one or more hypotheses.

RESEARCH METHODOLOGY RELIABILITY AND VALIDITY IN RESEARCH Reliability : The accuracy and precision of a measurement procedure. Validity : Extent to which a test measures what we actually want to measure. 5/12/2013 MKI/RM/FMS 20 .

Assume that there is no change in the underlying conditions between the two separate measurements.RESEARCH METHODOLOGY METHODS FOR RELIABILITY ESTIMATES Test – retest : 1. 5/12/2013 MKI/RM/FMS 21 . Implement the measuring instrument at two separate times for each subject 2. Compute the correlation between the two separate measurements 3.

5/12/2013 MKI/RM/FMS 22 .RESEARCH METHODOLOGY METHODS FOR RELIABILITY ESTIMATES Internal consistency : Two sets of questions aimed at measuring the same concept are administered to the same respondent and correlation is found out.

Construct Validity : Extent to which the scales of measurement represent the actual opinions. 2. income of a family.Criterion validity : Extent to which each criteria can be correctly measured.RESEARCH METHODOLOGY METHODS FOR VALIDITY ESTIMATES 1. ( 1 to 10 scale or very good to very poor scale) 5/12/2013 MKI/RM/FMS 23 . E.Content Validity : Extent to which the measuring instrument provides adequate coverage of the investigative questions guiding the study.g. 3.

5/12/2013 MKI/RM/FMS 24 .al.Claire Selltiz et.RESEARCH METHODOLOGY RESEARCH DESIGN “Research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to research purpose with economy in procedure” .

5/12/2013 MKI/RM/FMS 25 .RESEARCH METHODOLOGY Importance of proper research design : Without a proper research design the purpose or the objective of the research will not be served. The reliability of the research finding depends greatly on the research design.

How will the information be analyzed ? 9. What are the constraints of time and money? 5/12/2013 MKI/RM/FMS 26 . Who will give this information? 5. What outcome is expected ? 4. What is our problem ? 2. From how many shall the information be collected ? 6. How shall the information be collected? 7.RESEARCH METHODOLOGY STEPS IN RESEARCH DESIGN 1. What information will help in answering our problem ? 3. Who will collect the information ? 8. How will the conclusions be reported ? 10.

RESEARCH METHODOLOGY FEATURES OF A GOOD RESEARCH DESIGN          Clear objective Relevant information gathering Well formulated hypotheses Representative sample profile and size Appropriate research instruments Appropriate investigators Appropriate tools for data analysis User oriented reporting Optimum utilization of available resources 5/12/2013 MKI/RM/FMS 27 .

RESEARCH METHODOLOGY RESEARCH DESIGN & TYPES OF RESEARCH Type of research Exploratory Or Formulative Descriptive Or diagnostic Characteristics of design Only formulating problem or working hypothesis  Flexible  More literature survey and experience survey  Need valid and reliable data  Quantitative/qualitative analysis important Hypothesis testing  Experimental intervention research  Cause-effect study 5/12/2013 MKI/RM/FMS 28 .

The usual intervention is to manipulate some variable in setting and observe how it affects the participants or subjects being studied.RESEARCH METHODOLOGY EXPERIMENTAL RESEARCH DESIGN An experiment is a study involving intervention by the researcher beyond that required for measurement. (People or physical entities) The researcher manipulates the independent or explanatory variable and then observes whether the hypothesized dependent variable is affected by the intervention. 5/12/2013 MKI/RM/FMS 29 .

5/12/2013 MKI/RM/FMS 30 . DEPENDENT VARIABLE (DV) A measured predicted or otherwise monitored variable expected to be affected by manipulation of an independent variable.RESEARCH METHODOLOGY EXPERIMENTAL RESEARCH DESIGN INDEPENDENT VARIABLE (IV) The variable manipulated by the researcher. Dependent variable is also known as criterion variable. Independent variable is also known as explanatory variable or predictor variable. thereby causing an effect on the dependent variable.

and conditions to determine the average effect of the independent variable across people.RESEARCH METHODOLOGY EXPERIMENTAL RESEARCH DESIGN CONTROL GROUP A group that is measured but not exposed to experimental treatment. FIELD EXPERIMENTATION A study of the dependent variable in actual environmental conditions 5/12/2013 MKI/RM/FMS 31 . situations and times. REPLICATION The process of repeating an experiment with different participant groups.

It refers to the technique or procedure the researcher would adopt in selecting items for the sample 5/12/2013 MKI/RM/FMS MKI/RM/PU 32 32 .RESEARCH METHODOLOGY SAMPLE DESIGN A sample design is a definite plan for obtaining a sample from a given population.

2.Cost considerations Sampling procedure – Technique of collecting sample. 5. Social Source list – Sampling frame Size of sample – Optimal in number. 4. 3.RESEARCH METHODOLOGY 1. Parameters of interest – answering relevant questions Budgetary constraints . 7. STEPS IN SAMPLE DESIGN Type of Universe – Finite and infinite Sampling unit – geographic. 5/12/2013 5/12/2013 MKI/RM/FMS MKI/RM/PU 33 33 . 6. precision and cost.

Sampling error : random variation in the sample estimate around the true population parameters. 2. Systematic bias : Error in sampling procedure due to inappropriate sampling frame. Defective measuring device.RESEARCH METHODOLOGY SAMPLING PROCEDURE The sampling procedure shall avoid 1. non-respondents. 5/12/2013 5/12/2013 MKI/RM/FMS MKI/RM/PU 34 34 . abnormal behaviour under observation etc.

5/12/2013 5/12/2013 MKI/RM/FMS MKI/RM/PU 35 35 . Too large sample size will lead to high cost and wastage of resources.RESEARCH METHODOLOGY SAMPLING DESIGN Sample Size : Too small sample size may not be representative and hence generalization may not be possible. Optimum size can be decided by considering the following factors. √ Nature of Universe – Homogenous or heterogeneous ? (Dispersion) √ Number of classes – Groups and subgroups in the universe.

RESEARCH METHODOLOGY SAMPLING DESIGN Sample Size : (Cont.) √ Nature of study – intense and continuous or general survey ? √ Type of sampling – random sampling or non-probability sampling ? √ Accuracy and confidence level – High or low ? √ Availability of finance – low or high ? √ Time frame – short or long ? √ Probability of no response or wasted responses – High or low ? 5/12/2013 5/12/2013 MKI/RM/FMS MKI/RM/PU 36 36 .

RESEARCH METHODOLOGY CHARACTERISTICS OF A GOOD SAMPLE DESIGN  True representation of the population/universe  Small sampling error  Viable within the given budget  Minimum systemic bias 5/12/2013 5/12/2013 MKI/RM/FMS MKI/RM/PU 37 37 .

stratified.RESEARCH METHODOLOGY RANDOM SAMPLING DESIGN Selection technique Unrestricted sampling Probability sampling Simple random sampling (Random number tables by Fisher. Tippett) Complex random sampling like Systematic. Yates.Probability sampling Convenience sampling Restricted sampling Purposive sampling like quota or judgment sampling 5/12/2013 5/12/2013 38 38 . MKI/RM/FMS MKI/RM/PU Non. Clustered etc.

then every 10th member is selected as 1st. 11th. Stratified Random sampling Cluster Sampling If the population is not a homogenous group.RESEARCH METHODOLOGY COMPLEX RANDOM SAMPLING DESIGN Systematic Random sampling Suppose if 10 % sampling out of 1000 population size is to be taken. If the area is divided in ten clusters and the total sample size is 1000. then total population is divided into strata with homogenous members and proportionate sample is selected. the area is divided into smaller non-overlapping areas and equal samples are selected from each subarea randomly. When the total area of interest is large. 21st. then 100 samples will be selected from each cluster. 31st and so on till 91st member. 5/12/2013 5/12/2013 MKI/RM/FMS MKI/RM/PU 39 39 .

Random number tables by Fisher. Yates. 5/12/2013 5/12/2013 MKI/RM/FMS MKI/RM/PU 40 40 . then every 10th member is selected as 1st. 21st. 11th. Tippett are used for selection of sample.RESEARCH METHODOLOGY Probability sample: Unrestricted Simple random sampling – Every item of the universe has an equal chance of inclusion in the sample. Restricted complex random sampling ■ Systematic Random sampling – Suppose if 10 % sampling out of 1000 population size is to be taken. 31st and so on till 91st member.

When the total area of interest is large. the area is divided into smaller non-overlapping areas and equal samples are selected from each subarea randomly. ■ Cluster Sampling . If the area is divided in ten clusters and the total sample size is 1000. 5/12/2013 5/12/2013 MKI/RM/FMS MKI/RM/PU 41 41 .RESEARCH METHODOLOGY Probability sample: ■ Stratified Random sampling – If the population is not a homogenous group. then total population is divided into strata with homogenous members and proportionate sample is selected. then 100 samples will be selected from each cluster.

5/12/2013 5/12/2013 MKI/RM/FMS MKI/RM/PU 42 42 .RESEARCH METHODOLOGY Non-probability sample: Unrestricted sampling – Convenience sampling. Restricted sampling – Purposive sampling like quota or judgment sampling.

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