INTRO

HUL PROFILE

India's largest Fast Moving Consumer Goods company with 100 factories across India.
In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956;

The Anglo-Dutch company Unilever owns a majority stake 52% in Hindustan Unilever Limited one of the country's largest exporters and recognised as a Golden Super Star Trading House

The mission add vitality to life.

 It is headquartered in Mumbai, India. Has employee strength of over 15,000 employees and contributes to

indirect employment of over 52,000 people.

Hindustan Unilever's distribution covers over 1 million retail outlets across India directly.

Its products are available in over 6.3 million outlets in the country, nearly
80% of all retail outlets in India.

It estimates that two out of three Indians use its many home and personal

care products, food and beverages.

 Hindustan Unilever was recently rated among the top four companies globally in the list of Global Top Companies for

Leaders by a study sponsored by Hewitt Associates, in partnership

with Fortune magazine and the RBL Group. The company was ranked number one in the Asia-Pacific region and in India. The Brand Equity rankings in 2010 are ruled by FMCG products with Hindustan Lever accounting for as many as 6 out of Top 10 most trusted Indian Brands.

DETAILS OF
Date of Establishment : - 1933 Revenue:Market Cap :-

HUL

19,401 crore (US$4.27 billion)(2010-2011) 6705142846 ( Rs. in Millions ) Hindustan Lever House,165/166 Backbay Reclamation, Mumbai-400020, Maharashtra

Corporate Address:Web site :-

www.hll.com

Management Details:Chairperson - Harish Manwani MD - Nitin Paranjpe Directors:--A Narayan, Ashok K Gupta, C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Dr R A Mashelkar, Gopal Vittal,

PRODUCT LINE
A) HOME AND PERSONAL CARE:
1) Personal wash Lux Lifebuoy Liril Hamam 2) Laundry Surf Excel Rin Wheel 4) Hair care Sunsilk naturals Clinic 6) Deodorants Axe Rexona Breeze Dove Pears Rexona 3) Skin Care Fair and lovely Ponds

vaseline
5) Oral care Pepsodent Close up 7)Colour Cosmetics Lakme

8)Ayurvedic Personal and health care:

B) FOODS 1) Tea Brooke Bond Lipton

2) Coffee Brooke Bond Bru

3) Foods Kissan Annapurna

4) Ice cream Kwality walls Knor

C) WATER PURIFIER
Pureit

Lux, lifebuoy, dove Personal wash Pears, rexona, breeze,

Surf excel Laundry

Wheel
sunlight Fair & lovely

Skin care

Ponds vaseline Sunsilk Clinic

Hair care
Hindustan unilever ltd Oral care

Pepsodent closeup

Deodorants

Axe rexona

Color cosmetics

lakme

ayurvedic

ayush

Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home. In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment. From the starting, it has been claimed as The Beauty Soap Of Film Stars.

In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

Dove was launched in 1955 in US. It has been available in India from 1995.

It has proved to have of moisturising cream that maintains the skin be smooth & soft.
In 2004, HULs campaign of Real Beauty by Ogilvy inspired women to have the confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.

GERMS SE KOI DAR NAHI

Launched in 1895 in UK and then in India.

A Low cost soap catering huge population.

The jingle, Making a billions of Indian feel safe and secure Says everything!!

Comes with different varieties and treats different needs.

Competitors of HUL SOAPS

HUL brands
Pears Dove Hamam Liril

Competitors brands
Santoor, Savlon Camay Margo Cinthol

Competitors of HUL SOAPS

HUL brands
Lux Rexona Breeze

Competitors brands
Santoor, Chandrika

Cinthol, Mysore Sandal

Godrej no. 1, Nirma

Lifebuoy

Dettol

4ps of surf excel

Product
Surf Excel came up with the idea of Surfing along,par Excellence!! It has a wide product range which includes- Surf Excel Top Matic - Surf Excel Front Matic - Surf Excel Blue - Surf Excel Quick wash - Surf Excel Bar - Surf Excel Gentle wash

Surf Excel Quick Wash Detergent Powder

Surf excel blue

Surf excel gentle wash

surf excel bar

Surf Excel Matic Top Load

Price
The pricing Strategy for Surf Excel have always been in accordance with its competitors.

pricing strategy
A change in pricing strategy for HULs Surf Excel brand, which dominates the 5000 crore detergent powder market,seems to be on the cards. HUL has announced a drastic reduction in price by Rs. 20 per kilo on surf excel,its premium detergent brand, making it equal to competing brand Ariel from P&G. Price cut from Rs 155 to Rs 135 per kg. HUL is now reworking its Surf Excel Strategy by moving away from positioning the brand on functional benefits to building an emotional connect.

16 LITRE BUCKET PACK FREE WITH 3.3 KG SURF EXCEL BLUE

Surf Excel quickwash 1 kg Rs. 146 + Comfort fabric conditioner 200ml Rs. 29 = Rs. 175 Pay Rs. 163*/- for the combi pack and save Rs. 12/*(inclusive of all taxes)

Promotional activities
Print media Electronic media

Live Demonstrations
Social Events Dirt is good website

Catchy taglines
Dirt is good: Daag achhe hain Phir waqt hai khelney ka Kharay ko meetha banaye The machine is not guilty,use the right detergent Surf Excel hain na.