Lecture 1

02/09/08

E-Business

1

Business On the Net Today
• The internet presence of enterprises can be divided into six phases
– Hello, I am online, too
• • • • • An unstructured web page No search engine Some of the product information No link to current stock price No communication with the customer

– Structured Website
• Search engine is there • All the company information is provided • Online interaction with the company is provided

02/09/08

E-Business

2

Business On the Net Today
– Trying E-Commerce
• • • • Trying to sell information, goods etc online System is not connected to the real database on Internet It is slow and is not really secure No connection with the company’s back-end system with any other company

– Doing E-Business
• Direct link with the legacy system of your Internet • Allows the retrieval of information from internal databases • Security is implemented

02/09/08

E-Business

3

Business On the Net Today
– Pervasive E-Business
• Providing connections to mobile devices

– One World – One Computer
• Providing interconnections among the mobile devices • Devices can interchange information • Applications will be transparent to those devices

02/09/08

E-Business

4

Being Online
• • • • Basics Distant learning Space and time on the Internet The web is not the Internet

02/09/08

E-Business

5

Defining E-Business
• The term E-Business was first used by IBM in 1997. • As they launched their first campaign built around the term • Until then e-commerce was the term • E-Business means
– A secure, flexible and integrated approach to delivering differentiated business value by combining the system and the process that run core business operations with the simplicity and reach made possible by Internet Technology
02/09/08 E-Business 6

Communication Gateways
• E-Business can be divided into three areas
– – – – – Within the organization using Intranet Business-to-Business (B2B) over Extranet Business-to-Customer (B2C) VPNS GLOBALIZATION

02/09/08

E-Business

7

Reasons for Going Online
• Expand market reach- collect experience with a new customer segment • Visibility- generate more visibility in your target market and gain mind share • Responsiveness-increase responsiveness to customers and partners • New services-provides new services and tools • Strengthening business relationships-real time data increase the profit • Cost-reduction
02/09/08 E-Business 8

Advantages of E-Business
• • • • • • • Global Accessibility and Sales Reach Closer relationships Free samples Reduced cost Media breaks Time to market Customer loyalty
E-Business 9

02/09/08

Concerns on the Internet
• • • • • • • • • • Channel conflict Competition Copyright Customer acceptance Legal issues Loyalty Pricing Security Service Viability
E-Business 10

02/09/08

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