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Nita Jalkanen Edmonton Arena Survey

May 14, 2013

Methodology
This report presents the findings of a telephone survey conducted among 300 adult Edmonton residents interviewed during the period from May 10 13, 2013. The margin of error for a sample of 300 is plus or minus 5.6 percentage points (at the 95% confidence level). The sampling method was designed to complete 300 interviews within households randomly selected across Edmonton. Respondents within each household were screened for random selection using the most recent birthday method. The data are statistically weighted to ensure the samples age and gender composition reflects that of the actual Edmonton population according to the most recently available Census information (2011). In this report, results are expressed as percentages unless otherwise noted. Results may not add to 100% due to rounding or multiple responses.

Edmonton Arena Survey May 2013

Six in ten residents disagree with the City using taxpayer money to fund a new downtown arena
Agreement that City should use taxpayers money to build a new downtown arena

37% 29% 7%
Strongly agree Agree Disagree Strongly disagree

24%

3%
Don't know

Q.1 Do you strongly agree, agree, disagree or strongly disagree that the City of Edmonton should use taxpayers money to build a new downtown arena?

Edmonton Arena Survey May 2013

Three-quarters would prefer their tax dollars be spent on other priorities


Prefer tax dollars be spent on other municipal priorities

6% 14%

3%

Yes - feel strongly

Yes - do not feel strongly

No - do not feel strongly 17% 61% No - feel strongly

Don't know

Q.2 Would you prefer that your tax dollars be spent on other municipal priorities? Do you feel strongly?

Edmonton Arena Survey May 2013

Eight in ten Edmonton residents disagree to some extent with taxpayers taking on a $500 million debt for an arena
Agreement that taxpayers should take on $500 million in debt to build a new downtown arena

53% 30% 14%

2%
Strongly agree Agree Disagree Strongly disagree

2%
Don't know

Q.3 Do you strongly agree, agree, disagree or strongly disagree that taxpayers should take on $500 million in debt to build a new downtown arena?

Edmonton Arena Survey May 2013

Seven in ten residents think that City Hall should negotiate a better deal
City Hall should go back to the table and negotiate a different deal for taxpayers

4% 17%

Yes - feel strongly

Yes - do not feel strongly

8% 60% 11%

No - do not feel strongly

No - feel strongly

Don't know

Q.4

Do you think city hall should go back to the table and negotiate a different deal for taxpayers? Do you feel strongly?

Edmonton Arena Survey May 2013

Northlands is still an option for close to six in ten residents


Renovating Northlands is still an option the City should explore

8%

Yes - feel strongly

Yes - do not feel strongly 27% 40% No - do not feel strongly

No - feel strongly 7% 18% Don't know

Q.5

Do you think renovating Northlands is still an option the City should explore? Do you feel strongly?

Edmonton Arena Survey May 2013

Two-thirds think that the City should continue to explore a downtown arena option
A downtown arena is an option the City should continue to explore

3%

Yes - feel strongly

Yes - do not feel strongly 30%


45% No - do not feel strongly

2% 20%

No - feel strongly

Don't know

Q.6

Do you think a downtown arena is an option the City should continue to explore? Do you feel strongly?

Edmonton Arena Survey May 2013

Three-quarters say it is at least somewhat likely that the arena issue will affect their vote
Likelihood that arena issue will affect vote in fall municipal election

40%

35% 11% 12%

3%
Very likely Somewhat likely Not very likely Not at all likely Don't know

Q.7 How likely is it that this issue will affect your vote in the fall municipal election? Is it

Edmonton Arena Survey May 2013

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