You are on page 1of 17

Presentation on : Fundamentals, Framework and Applications of E Commerce and E Business

Submitted by: 1)Abhinav Pandey 2) Disha Guprta 3) Mehga Kharbanda 4)Shreeda Nambiar

computer languages. software agent based transaction” . It is important to understand that the aim of the architectural framework itself is not to build database management systems.Framework of E Commerce “A framework is intended to define and create tools that integrate the information found in today’s closed system and allows the development of ecommerce applications.

 The e-commerce application architecture consists of six layers of functionality or services: 1.Network infrastructure and basic communications services       These layers cooperate to provide seamless transition between today’s computing resources and those of tomorrow by transparently integrating information access and exchange within the context of the chosen application .Secure messaging.Middleware and structured document interchange 6.Application 2.Brokerage services.Interface and support layers 4. data or transaction management 3. security and electronic document interchange 5.

POTS. Pc Wireline. radio.cellular. fibre optic .Detailed View Application services Customer to customer Business to business Intra organisational Order processing Payment schemes Interactive catalogs Software agents Encrypted e-mail Remote programming Structured documents Compound documents Brokerage and data management Interface layer Secure messaging Middleware services Network infrastructure Wireless.

You need good-quality metadata to make it work properly. In plain English: people don’t like to think. Keep this in mind when wire framing your site. Madness. We published a buyer's guide to site search tools. Websites that frustrate will not endear your brand to prospective customers. One E-consultancy study showed that half of all site searches returned no results even where products were available.Fundamentals Of E commerce  The most important thing online is the user experience. A Well-defined information architecture and intuitive navigation is essential. Studies have shown that most people are ‘cognitive misers’.  .  Solid ‘on-site search’ functionality is vital. ‘Prompted search’ is a no-brainer (a la Google Suggest and Become. Try to create an online experience where users can easily find and digest the information they need in order to proceed to the checkout. It can be argued that everything else is secondary.com).

features. press cuttings. customer feedback. Prioritise the key information users look for during the purchase decision-making process. It also means highly visible contact details (telephone / email) and online customer support options (FAQ / help / delivery options). Price. among other things.   . and not too early (to avoid confusing the user before they’ve fully bought into the purchase decision). and especially for new or unknown brands. No to clutter. delivery options and the buy now button all need to be placed above the fold. This means no flashing ads above the fold. Minimise distractions – keep the user focused on the purchase or conversion goal. It means up-selling and cross-sellingat appropriate times. particularly in key purchase areas. Trust and credibility need to be reinforced. This means testimonials. Yes to white space and big fonts.

but everything is relative…). Be persuasive and add value where you can. And compress them! Keep an eye on page weight – slow loading times can annoy and frustrate users (broadband connections help. to help them evaluate products. Think about what you would want to see. In some sectors. Talk to the user as an individual. images aren’t needed whatsoever.   Service the pre-purchase consumer. Copywriting is just as important online as it is offline. Images. Good copy. Pictures might be very important to your customers. Optimise images for Google when you upload them. Avoid jargon and market these. Most people research products and services online prior to starting out on their purchase journey (in a separate session). in order to proceed to the checkout. . The e-commerce store is often a place for research (I almost always look at Amazon recommendations when buying any kind of product). not a passive one. They are absolutely crucial in others. Use an active voice.

and so on. delivery tracking. emails. This is worth mentioning again in case you missed it earlier. 'step 2 of 4'). It means prominently-displayed telephone numbers. Transparency is very important (eg. This is absolutely vital. Go and see how Amazon does it. online customer service tools. especially to first-time customers and non-savvy internet users. No alarms and no surprises.  Highly visible support options. . who may have a lingering mistrust of the internet. Always let the user know what to expect. especially when they’ve started to purchase.

and sales prospects. manufacturing. etc. embracing finance/accounting. but also those for marketing. ERP systems automate this activity with an integrated software application  . It involves using technology to organize. customer relationship management. sales and service. clients. automate. and technical support.Applications of E Business Applications can be divided into two categories: 1) Internal business systems:  Customer relationship management: It is a widely implemented model for managing a company’s interactions with customers. and synchronize business processes—principally sales activities. Enterprise resource planning: The systems integrate internal and external management information across an entire organization. customer service.

and enable adoption of insights and experiences. Such insights and experiences comprise knowledge. Workflow management : A workflow consists of a sequence of concatenated (connected) steps. represent. either embodied in individuals or embedded in organizations as processes or practices. create. where each step follows the precedent without delay or gap and ends just before the subsequent step may begin   . Emphasis is on the flow paradigm. people and processes across organizational boundaries. Employee information portals: It is also known as an enterprise information portal (EIP) or corporate portal. Knowledge management: It comprises a range of strategies and practices used in an organization to identify. It provides a secure unified access point. distribute.[1] often in the form of a web-based user interface. is a framework for integrating information.

each of which may have several topics. organizations. products and services.2) Enterprise communication and collaboration:  E-mail: It is a method of exchanging digital messages from an author to one or more recipients. Within a forum's topic. Voice mail: It is also known as voicemail. using an ordinary telephone. and to process transactions relating to individuals.   . voice message or voice bank) is a computer based system that allows users and subscribers to exchange personal voice messages. Discussion forums: A discussion forum is hierarchical or tree-like in structure: a forum can contain a number of subforums. and can be replied to by as many people as so wish. to select and deliver voice information. Modern email operates across the Internet or other computer networks. each new discussion started is called a thread.

Collaborative work systems: Collaborative work systems are those in which conscious efforts have been made to create strategies. Data conferencing: It refers to a communication session among two or more participants sharing computer data in real time. mouse. hence the delay for visual access to the sent message shall not hamper the flow of communications in any of the directions. camera. that offers a real-time direct transmission of text-based messages from sender to receiver. keyboard. can be shared or be able to control each other computer. and practices that promote cooperation among different parties in an organization in order to achieve organizational goals   . etc. behaviours. policies. Interaction and presentation devices such as a screen. and structures as well as to institutionalize values. Chat systems: Online chat may refer to any kind of communication over the Internet.

Origins of group buying can be traced to China[citation needed] where tuángòu or team buying was executed to get discount prices from retailer when a large group of people were willing to buy the same item . and tools used throughout the lifecycle of the content. that relate to the organization's processes. The term encompasses strategies. Group buying: Also known as collective buying. methods. and other content. offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase.Applications of E Commerce Enterprise content management (ECM): It is a formalized means of organizing and storing an organization's documents.

Such an assistant may basically consist of a dialog system. online store. webshop.• Automated online assistant: It is a program that uses artificial intelligence to provide customer service or other assistance on a website. An online shop. as well an expert system to provide specific expertise to the user. e-shop. Online shopping: Online or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. web-store. an avatar. or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. e-store. Internet shop. • .

credit union or building society. It may include of any transactions related to online usage office suite: or online productivity suite is a type of office suite offered by websites in the form of software as a service. Online banking: or Internet banking or E-banking) allows customers of a financial institution to conduct financial transactions on a secure website operated by the institution.  Online . which can be a retail or virtual bank. They can be accessed online from any Internet-enabled device running any operating system.

telemedicine. remote diagnostics. . Entertainment: Movies on demand. online discussions. video conferencing. financial services. Video cataloging. interactive ads. electronic catalogs. multi-user games.  Financial  Essential  Educational and training: Interactive education. financial news. on-line databases. services and information: Home banking. services: Home shopping.