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One and Done

Abbie Vehovic Kyle Fredericks Michael Ingram Tyler Rossdeutcher

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Overview
 Company background
 Our

process

 locations 

Media Plan Implementation

 Cost and

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Product’s Offered

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What you need to know
 95%

brand-name recognition
in 1950, Open Kettle

 Founded  World  52

leader

varieties stores

 7,000

 In

36 States

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Average Dunkin’ Donut Day

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3.1 visits per month
$5.92 per visit 3 million customers daily

 Drive-thru

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Information of Franchise
 How

many customers daily
share campus expansion

 Market

 College  Site

Size: ¼-2 acres Size: 1,200 to 2,600

 Building

 Morning

drive side

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Orchard Drive
 Traffic:  28,000  Cost:  $125,000

cars/day

(Dick Hunter & Associates)

 Reasoning:
 Morning

Side  Ease of access

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Old El Bajio
 Traffic:
 21,000  Cost:

car/day

 $300,000
 Reasoning:  Morning

side into town  Well developed lot

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Target Market
 Millennials
 Half

of Carbondale population  Average Carbondale as is 23.5  12 or more visits a month  Look for creativity or innovation

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Carbondale Coffee Industry

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Competitive Price Points

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Carbondale Business Industry Trends
 Carbondale
 Southern

is Jackson Counties largest city

Illinois University is Jackson Counties largest employer  Faculty often doesn't live in Carbondale  Constant Traffic in and out of Carbondale  Outside of SIU facilities, Carbondale is rural in SIU enrollment and increase in gas prices

 Decrease

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What we’re all thinking..
 Specific

Carbondale Closings  Mississippi Flyway, Spinonies Pizza & Pasta, Hollihans  El Greco  El Bajio growing
 Chilis’  Panera

 Eateries

 Carbondale

Coffee  3 Non-Traditional Starbucks

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Media Plan
 Dunkin’

Donuts is a franchise  More corporate controlled  High brand awareness  Safety for an investor
Media

 Social

 Billboard

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Twitter

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Facebook

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Store Concept

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Fresh Brew Design
 Currently
 Jazz

3 prototypes to choose from

Brew

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Cappuccino Blast

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Dark Roast

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Financials
 Costs

 Real

Estate, Development  Advertising, Dunkin Donuts packaged promotions  Continuing Franchising Fees  Salaries, Wages  Inventory
 Revenues  Estimated

store averages  Hours of Operation

All estimates based on Dunkin Donut Franchising Agreement

$10,000,000.00 $9,000,000.00 $8,000,000.00 $7,000,000.00 $6,000,000.00 $5,000,000.00 $4,000,000.00 $3,000,000.00 $2,000,000.00 $1,000,000.00 Serie s1 Serie s2

$1 2 3 4 5

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COMING SOON