Case analysis

Kramer Pharmaceuticals

Prepared by, Gyandip Pandia(54) Kshovan Guha(59) Nishant Kumar(65) Lalitendra sharma(61)

Key issues
• Bob Marsh is being supervised by six different manager within twelve years, having different attitude, behavior and expectation. • Bob marsh is facing inconvenience in adjusting to the managers expectations.

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• As the salesmanship job is better evaluated by customer response and sales turnover and most of the time bob performance is good on both of these parameter • Also the appraisal criteria is only on the observation of supervisor whereas client feedback is not considered

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High

Potential

Problem Children

Star performer Solid Citizens

?
Low

Performance

High

Possible reasons
• In spite of his good experience, performance he was not promoted which shows there is no carrier development. • He was also being evaluated by inexperience manager.

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Suggestions
• Origination like kramer pharmaceuticals should have standard method of performance appraisal. • Recognition of his contribution to the organization / carrier growth. • Case of bob should be handled by experienced senior manager. • Specific training program for marsh on planning and organizing.

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