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CORPORATE SOCIAL RESPONSIBILITY

A MARKETING TOOL
-By *VARUN M S *PREMRAJ

INTRODUCTION
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business) CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers.

Principles of Corporate Social Responsibility


The main principles involving corporate social responsibility is economic, legal, ethical and discretionary aspects.

A corporation needs to generate profits, while operating within the laws of the state. The corporation also needs to be ethical, but has the right to be discretional about the decisions it makes. Levels of corporate social responsiveness to an issue include being reactive, defensive, responsive and interactive.

Marketing
Marketing is an important aspect of any business that ensures your customers are aware of your products and services and your brand.

Communicating your story effectively is the key to effective marketing. Youll want to talk about your social and environmental initiatives and integrate them into your messaging to enhance your brands image and attract customers to your environmentally and socially beneficial products and services.

THIS IS HOW CSR IS USED AS A MARKETING TOOL!!!