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Chapter 13

Communicating Across Cultures

McGraw-Hill/Irwin

©2009 The McGraw-Hill Companies, All Rights Reserved

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Culture  Shapes values. and practices  Modern business requires dealing with other cultures McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. All Rights Reserved 13-2 . priorities.

beliefs. All Rights Reserved 13-3 . and practices in other cultures  Sensitive to differences among individuals within a culture McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.Successful Intercultural Communicator  Aware of one’s preferred values  Flexible and open to change  Sensitive to verbal and nonverbal behavior  Aware of values.

All Rights Reserved 13-4 .Importance of Global Business  Exports are essential to  Individual businesses  Country’s economy  Many companies depend on vendors who are located in other countries  Managers often find they need international experience for top-level jobs McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.

All Rights Reserved 13-5 McGraw-Hill/Irwin .Sources of Workplace Diversity         Gender Race and ethnicity Regional and national origin Social class Religion Age Sexual orientation Physical ability ©2009 The McGraw-Hill Companies.

High-Context and Low-Context Cultures High-Context Low-Context Rely little on relationships Spell out most information Direct Value written Rely heavily on written signs 13-6 Relationships Information Politeness Agreements Signs McGraw-Hill/Irwin Infer information from social relationships Convey little explicitly Indirect Value oral Rely heavily on nonverbal signs ©2009 The McGraw-Hill Companies. All Rights Reserved .

Beliefs & Practices  Often unconscious  Affect response to people and situations  Different cultures have different views of     Fairness Competition Success Social status McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. All Rights Reserved 13-7 .Values.

All Rights Reserved 13-8 .Nonverbal Communication  Communication without words  Signals such as smiles and gestures  Can be misinterpreted as easily as words  Important to be conscious of signals sent and received McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.

avoid wasting it  Polychronic culture  People focus on relationships  Disregard clocks and planners X 13-9 McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.Time  Monochronic culture  People focus on clock  Plan their time. All Rights Reserved .

Other Nonverbal Symbols      Hair Clothing Colors Height Age McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. All Rights Reserved 13-10 .

All Rights Reserved 13-11 .Oral Communication  Understatement and exaggeration  Compliments  Voice qualities McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.

Voice Qualities: Tone & Pitch  Tone—rising and falling that tells whether group of words is statement or question More believable than actual words  Pitch—lowness or highness of sounds McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. All Rights Reserved 13-12 .

All Rights Reserved 13-13 .Voice Qualities: Stress  Stress—emphasis given to one or more words  Volume—measure of loudness or softness McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.

Writing to International Audiences  Write in English unless fluent in audience’s language  Buffer negative messages. make requests indirect  Re-think audience benefits  Allow extra response time McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. All Rights Reserved 13-14 .

Learning about International Business Communication  Beyond a set of rules  International business practices are constantly evolving/changing  Seek out and talk to people from other backgrounds  Enhance understanding of multiple perspectives McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. All Rights Reserved 13-15 .