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Chapter 17

Making Oral Presentations


©2009 The McGraw-Hill Companies, All Rights Reserved


Purposes in Oral Presentation  Guides choice of strategy and content  Informative—inform or teach audience  Persuasive—motivate audience to act or believe  Goodwill—entertain and validate audience  Make purpose as specific as possible  Not introduction McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. All Rights Reserved 17-2 .

and sentences  Make it simpler than written message to same audience McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. visuals.Planning Presentation Strategy  Strategy—plan for reaching specific goals and audience  Simplify details. words. All Rights Reserved 17-3 .

continued…  Analyze audience as you do for written message  Think about physical conditions in which you’ll speak  Adapt message to audience and situation McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.Planning Presentation Strategy. All Rights Reserved 17-4 .

Choosing the Kind of Presentation  Monologue—presenter speaks without interruption  Guided discussion—  Speaker presents issues audience agreed to earlier  Presenter serves as facilitator. like sales presentations McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. tapping audience knowledge  Interactive—a conversation. All Rights Reserved 17-5 .

All Rights Reserved 17-6 .Adapting to Your Audience  Don’t seek major opinion change in one presentation  Make ideas relevant to audience by linking what you say to their interests  Show audience that topic affects them directly McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.

Planning Strong Opening & Closing  Points of emphasis  Interest audience and emphasize key points  Talk from notes  Write out opener and closer McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. All Rights Reserved 17-7 .

4. Startling statement Narration or anecdote Question Quotation McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. 3. 2. All Rights Reserved 17-8 .Four Strong Openers 1.

All Rights Reserved 17-9 .Planning Presentation Visuals  Include main points. not details  Elaborate on visuals as you talk McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.

concise language Make only three to five points per slide Customize your slides McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. not sentences Use clear. All Rights Reserved 17-10 .Designing Presentation Slides      Use a big font Use bullet-point phrases.

identify main points leading to it  Limit to three main points  Determine what data to include for visuals McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. All Rights Reserved 17-11 .Choosing Information  Plan to answer audience’s questions and objections  Write conclusion first.

continued…  Link points to knowledge audience has  Quote authorities the audience respects  Paraphrase to simplify language  Tell whom you’re citing  Demonstrations can help audience remember points McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.Choosing Information. All Rights Reserved 17-12 .

3. All Rights Reserved 17-13 . Chronological Problem-causes-solution Pro-con 1-2-3 Excluding alternatives McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. 2. 4.Five Organization Patterns 1. 5.

Overview  Tell what you’ll cover first. second. All Rights Reserved 17-14 . and third  Helps audience know what to expect  Prepares audience for tracking and remembering your points  Offers clear signpost as you end each point McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.

All Rights Reserved 17-15 .Fear  Be prepared  Use only normal amount of caffeine  Avoid alcoholic beverages  Re-label your nerves McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.

All Rights Reserved 17-16 .Effective Delivery: Notes      Put notes on cards or sturdy paper Jot down details. examples you’ll use Indicate where you’ll refer to visual Look at notes rarely Hold notes high McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.

All Rights Reserved 17-17 .Effective Delivery: Handling Questions  Anticipate questions. unless you say it every time  Repeat question before you answer  Link answer to purpose and points made  Reword hostile or biased questions McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies. prepare to answer them  Tell audience early how you’ll handle them  Don’t nod or say That’s a good question!.

practice. All Rights Reserved 17-18 . practice! McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies.Group Presentations  Introduce each group member  Pay close attention to other members when they present  Plan transitions  Enforce time limits strictly  Coordinate visuals for coherence  Practice.