PROFESSIONAL ORAL

PRESENTATIONS
“There is perhaps no greater skill that can help you
build your career or business better than effective
public speaking. (…) Knowing how to persuasively
present your point of view can make the difference
between merely surviving or thriving in a vastly
competitive environment.” (Slutsky & Aun, authors of The
Toastmasters International Guide to Successful Speaking, 1997)1
Emilia Placintar -
Professional Oral
Presentations
2
PRESENTATIONS BLUEPRINT

O Identify workplace presentations
O Preview preparation steps
O Select delivery style

Emilia Placintar -
Professional Oral
Presentations
3
Types of Workplace Presentations
Informative: to increase the level of knowledge
and understanding among listeners by
• instructing
• describing
• explaining
Persuasive: to influence audience beliefs,
opinions, or behaviours by
· convincing
· reinforcing
· actuating
Emilia Placintar -
Professional Oral
Presentations
4
Preparation Steps

+ Determine general purpose
+ Analyse the audience
+ Determine specific purpose
+ Identify central idea
+ Identify main points
+ Gather supporting material
+ Organise outline
+ Rehearse presentation
Emilia Placintar -
Professional Oral
Presentations
5
Preparation Steps (cont’d)
Analyse audience
Demographic features: age, race, gender,
occupation, education, etc.

Non-demographic factors:
Why is the audience there?
How much do they know about my subject?
What are their attitudes about that subject?
Emilia Placintar -
Professional Oral
Presentations
6
Preparation Steps (cont’d)
Determine specific purpose
Speaker: What do I want the audience to have
achieved once my speech is over?

Audience: What’s in this message for me?

¬ Phrase your specific purpose like:

“At the end of my instructions, you will be able to
complete the monthly inventory online in less
than two hours.”
Emilia Placintar -
Professional Oral
Presentations
7
Preparation Steps (cont’d)
Identify central idea
State in a single sentence the essence
of the speech - clearly, concisely and
focused on the audience!

Ex: “The online monthly inventory can
be completed in half the time by
following four simple steps.”
Emilia Placintar -
Professional Oral
Presentations
8
Preparation Steps (cont’d)
Identify main points
Main points should
× be stated in sentence form
× contain only one idea per point
× be expressed in a uniform
grammatical structure
× establish a direct connection with
central idea
× be limited to 3-5.
Emilia Placintar -
Professional Oral
Presentations
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Preparation Steps
Identify main points (cont’d)
Central idea: “Quality customer service
includes three primary goals.”
Main point 1: “Quality customer service
includes treating the customer with respect.”
Main point 2: “Quality customer service
includes listening to customer needs.”
Main point 3: “Quality customer service
includes providing customer satisfaction.”
Emilia Placintar -
Professional Oral
Presentations
10
Preparation Steps (cont’d)
Gather supporting material
Develop the main points with factual info and
evidence from
- own experience
- co-workers’ experience
- company resources (annual reports,
product catalogs, etc.)
- library and Internet sources.

Include visual aids to enhance verbal
supporting materials!
Emilia Placintar -
Professional Oral
Presentations
11
Preparation Steps (cont’d)
Organise outline
Put your info together in a logical sequence!

Introduction: Capture audience’s attention,
identify nature and purpose of presentation!

Body: Provide verbal and visual supporting
info and evidence!

Conclusion: Provide a summary and closing
remarks!

Emilia Placintar -
Professional Oral
Presentations
12
Delivery Style

Manuscript: read word-for-word
Memorised: free of dependence on notes
Extemporaneous: conversational style
with little reliance on notes
Impromptu: off-the cuff
Emilia Placintar -
Professional Oral
Presentations
13
PRESENTATION TOOLS

+ State central ideas
+ Select supporting materials
+ Construct outlines
+ Rehearse delivery

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Professional Oral
Presentations
14
State Central Ideas

Central ideas must
- be expressed in a sentence
- contain one key idea
- contain a subject (Who/what the speech is
about) and a focus (what is emphasized about
the subject)
- be neither too general nor too specific
- be stated in both introduction and conclusion.



Emilia Placintar -
Professional Oral
Presentations
15
Select Supporting Materials
Verbal supports:
♣ explanations
♣ examples
♣ statistics
♣ illustrations
♣ testimony
♣ comparisons
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Professional Oral
Presentations
16
Select Supporting Materials (cont’d)
Guidelines for effective use of visuals:

o Make sure the visual is large enough.
o Keep the visual simple.
o Create “eye appeal”.
o Have a definite purpose in mind for
using the visual.

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Professional Oral
Presentations
17


Construct Outline
The introduction
A preview for the remainder of speech:
1) Capture audience’s interest.
2) Show some tangible gain for audience.
3) State central idea/thesis.
4) Preview main points to be developed in
the body.
Emilia Placintar -
Professional Oral
Presentations
18
Construct Outlines (cont’d)
The body
Speaker’s choice of main points along with
necessary verbal supports

Patterns of organization of main points:
4 Chronological
4 Topical
4 Spatial
4 Cause/Effect
4 Problem/Solution

Vary the choice of verbal supports!
Emilia Placintar -
Professional Oral
Presentations
19
Construct Outlines (cont’d)
The conclusion

A review of key information - 3 parts:
E summary of main points
E restatement of central idea
E appropriate closing remarks

Guidelines:
¤ Be brief and to the point.
¤ Don’t introduce new info.
¤ Close presentation memorably!
Emilia Placintar -
Professional Oral
Presentations
20
Rehearse Delivery
Guidelines for an extemporaneous
presentation:
♣ Develop a speaking outline.
♣ Practice out loud.
♣ Practice in front of an audience.
♣ Pay attention to your voice.
♣ Pay attention to your body.
♣ Cope with nervousness.


Emilia Placintar -
Professional Oral
Presentations
21
CONCLUSION
Skeletal outline form
I. Introduction
A. Attention getter
B. Need for info
C. Central idea
D. Preview of main points
II. Body
A. First main point
1. Verbal support
2. Verbal support
3. Verbal support
B. Second main point (1. 2. 3.)
C. Third main point (1. 2. 3.)
III. Conclusion
A. Review main points
B. Restate central idea
C. Close memorably



Emilia Placintar -
Professional Oral
Presentations
22
Bibliography
· Bovée, C. L. and J. T. Thill., Business
Communication Today, McGraw-Hill,
Inc., New York, 1992 (pp. 530-557).

· Cheesebro, T., L. O’Connors, F, Rios.
Communication Skills. Preparing for
Carreer Success. Pearson, Prentice
Hall, 2006 (pp. 105-126).

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