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•Unit 1: Companies •Unit 2: Leadership •Unit 3: Strategy •Unit 4: Pay •Unit 5: Development •Unit 6: Marketing •Unit 7: Outsourcing •Unit 8: Finance
• • • • • • •
Unit 9: Recruitment Unit 10: Counterfeiting Unit 11: Markets Unit 12: Lobbies Unit 13: Communication Unit 14: Logistics Unit 15: Innovation
Unit 1: Companies Survival of the fittest
Keynotes • Company (UK) – corporation (US) • Public limited company (Plc)– joint stock company • Shareholder (n) • The stock exchange (n) • Multinationals (n) • Subsidiaries (n) • Assets (n) • Merger (n) • Acquisitions (n) • Dotcoms (n) • Entrepreneurs (n)
Preview Types of company .Merger (n) .Partnership (n) .Joint venture (n) .Limited company (UK) .Multinational (n) .Takeover (n) .Plc (UK) (joint stock) – Inc (US) .Sole trader (UK) .
• - 3 key groups of people Shareholders Management The workforce .
Work for Large multinational corporations Small or medium-sized family business Advantages disadvantages Trendy new hightech corporations .1.
Possibility of redundancy if fail. .Ability to see how all the roles fit together Trendy new high-tech corporations . .Exciting environment .Work for Large multinational corporations Advantages Clear structure Career progression Good benefits Recognized by future employers Disadvantages Narrow area of work Lack of view of what is happening in the rest of the organization.Difficulties working with other family members .Amateur running of the business . Small or medium-sized .Close relationship family business with other workers .Risky fast-moving business area.
Threats to the survival of the traditional companies • • • • • • • Developments in technology Growth in consumer power Expansion of e-business Increase in shareholder power Financial scandals Transfer of money / jobs abroad Weakening trade unions .2.
Developments in technology Growth in consumer power Expansion of ebusiness Increase in shareholder power Financial scandals Transfer of money / jobs abroad Weakening trade unions Greater efficiency Specific skills can be redundant Possible impact on image and profitability Increased responsiveness from companies Opportunity for any company to Competition from sell any where companies with few overheads Greater control of individuals at Lack of freedom by the top of companies directors to make decisions Increased regulation and greater financial soundness More competitive companies Loss of consumer / shareholder trust Loss of control over quality loss of skills at home Unhappy staff More competitive companies .
. freelancer (n) Bidder (n) Venture capitalist (n) at the expense of ….Reading • • • • • • • • • • • • Capitalism (n) Stability (n) Hierarchical (a) – hierarchy (n) Bureaucratic (a) – bureaucracy (n) standard (a) – standardize (v) Customize (v) Warehouse (n) Tangible asset (n) Freelance worker (n) .
High-volume. with a larger profit margin . high-value • High-volume : mass produced • High-value : small quantity.
Entrepreneurs 3. Producer 6. Own part of a company 1. Are willing to invest in new and/or risky business projects 4.People who 1. Are willing to take risks 3. Venture capitalists 4. Shareholder . Bidder / customers 5. Freelancer 2. 2. Work independently or on short-term contracts. Express a wish to buy something 5. Make goods 6.
Future arrangements Used with: Ownership. sense. emotion. routines .Language check: Present simple and continuous Present simple describes a. Temporary situations f. Things happening now e. Regular events and processes c. A scheduled event Present continuous describes d. Facts that will not change b.
Practice • • • • • • • • • • Transactional cost Supplier Market power Due to Eliminate Outsource Shift The end-user Diversification Business sector • • • • • • Pharmacy Pharmaceutical sector Transition period Wholesale Annual conference Take place .
I report to …. I work for / under …. I manage …. I’m in charge of …. .Career skills: Talking about your job • • • • • • My job entails/involves…… I’m responsible for ….
Writing: a job profile • Name: …….. • Present position : …. • Present responsibilities: …… .
Culture at work: Hierarchy .
+ name (formal) Dear + name(s) (for 1 or 2 people) Ending Yours faithfully Yours sincerely . / Ms.Writing: Email (formal) • Format From: [sender’s email address] To: [receiver’s email address] Cc: [if any] Bcc: [if any] Subject: Attachment: [if any] ( cc : Carbon copy. bcc : blind carbon copy) • Beginning Dear Mr. / Mrs.
Dear Mr.Yours faithfully .Yours sincerely .Dear Sir/ Madam . + name .Dear all • Ending .Writing: Email (ending and beginning) • Beginning .Kind regards . / Ms.
inspirer(n) • Motivate (v). motivation (n).Unit 2: Leadership Terrorizing the talent Keynotes • Inspire (v). motivated (a) • Management style (n) • Delegate (v) • Subordinate (n) • Authority (n) . inspiration (n).
• Delegating • Controlling • …… .Management styles • Motivating employees by a. promotion. Financial reward c. Inspiring fear / respect / affection b. …. status. Non-financial reward: respect.
Do you agree? • Employees can’t be trusted and must therefore be closely supervised • Staff should be allowed to organize their own work • The best motivation is money and recognition for meeting targets .
Reading: fear and management • • • • • • • • • • • Refuge (n): shelter (n) Strangle (v): frighten (v) Lose one’s temper Rule by terror Indispensable (a) Constructive dismissal (n) Employee harassment (n) Upswing (n) Productively neurotic (a) Fragile ego (n) Emotional kick (n) .
The art of delegation • • • • • • Free flow of information Productive relationships Clear introductions Realistic deadlines Constructive criticism Loss of confidence .
Collocations • • • • Take Meet Make Set .
• • • • Take a chance Take an opportunity Take a position Take a point
• • • • Meet a deadline Meet a need Meet the cost Meet expectation
• • • • Make a mistake Make a judgment Make a profit / loss Make a call
Set • • • • Set a precedent Set an example Set an objective Set a limit .
Listen and speak .
Language check: Articles Indefinite : A / AN • General singular nouns a cat can’t swim • Jobs I’m a teacher. . • Superlatives It’s the best job. • Nouns are unique we can see the sun. Definite : THE • Nouns already mentioned I gave the report to her.
not logical and sensible • Treat (v) • Industrial-age mindset (n) a set of attitudes or fixed ideas that somebody has and that are often difficult to change • Loyalty (n) .We don’t need managers. We manage ourselves • A recipe (n) • anarchy /ænəki/(n) • An interactive media company (n) • A leftover (n) • Feverish (n) showing strong feelings of excitement or worry • Turnover (n) • A competitive weapon (n) • In an age of … • Intellectual assets • Absurd /əbˈsɜːd/(a) completely ridiculous.
Getting things done • Have smb DO smt • Have smt DONE I will have my dad repair my bike I will have my bike repaired by my dad • Get smb TO DO smt • Get smt DONE I will get my dad to repair my bike I will get my bike repaired by my dad .
? Would you mind…? I’d really appreciate if you ….? Would you do me a favor and ….? I was wondering whether you could ….? It’d be a great help if you could…? .Softer approach to get things done • • • • • • • • Is there any way you can …? I don’t suppose you could …? Do you mind ….
Speaking What would you actually say to the person in each case? .
it is impolite and aggressive.BEING DIRECT • In direct cultures. instructions are very shorts • In indirect cultures. • How might this difference cause misunderstanding in multicultural teams? .
Listen 1 • • • • • • • Set clear goals Praise and valuate what have done Set realistic deadlines Regular meetings Make plans and schedule for team members He makes important decisions How to delegate .
Vital (a) .Strategic objective (n) .Planning process (n) .Strategy (n).Human and financial resource (n) .Opportunity (n) .Competition (n) .In relation to (phr) .Market (n) .Threat (n) .Unit 3: Strategy The big picture Keynotes . strategic (a) .Achieve (v) .
Types of strategy
• • • • Marketing strategy Distribution strategy Overall corporate strategy …
Factors in a strategic planning process
• • • • • • • Product development Economic forecasts Competitors Technology Human and financial resources Fashions and trends Current sales
A tool commonly used at the start of strategic planning to focus on the situation of the company STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Reading: The Nike strategy • • • • • • • • • • • • • • God . motivate • Re-energize (v) . Goddess (n) Goddess of victory (n) Masculine /ˈmæskjəlɪn/ (a) Undisputed (a) cannot be questioned Beneath (under) An Achilles’ heel Perceive (v) Potential (n) Run out of … Dig into (v) Approach (n) Destiny (n) Buddy (n) a friend Core attribute (n) /əˈtrɪbjuːt/ quality • Vice president (n) • Global apparel (n) /əˈpærəl/ clothing • Seniority (n) /ˌsiːniˈɔːrəti/ rank • Retail icon (n) • Pitch (v) persuade people to do something • Turnoff (n) • Harsh (a) unpleasant • Redefine (v) • Galvanize (v) /ˈɡælvənaɪz/ to make somebody take action by shocking them or by making them excited.
Suffixes Active Misery Senior Custom Activist Miserable Seniority Customer Resident Energy Residential Energize .
Diverse Inspire Opportune Design Public Commerce Revolution Repute Comfort retail .
Diverse Inspire Diversity Inspiration Opportune Design Public Commerce Revolution Repute Comfort retail Opportunity Designer Publicity / publicize Commercial Revolutionize / revolutionary Reputation Comfortable Retailer .
prediction • Near future: Plan and intention .Future forms • Present simple: Scheduled events • Present continuous: Arranged future • Simple future: Spontaneous decision.
Gestures • Practise .A short presentation • Make a plan: Introduction.Transitions . development. conclusion • Write details: .Visual aids .Key words .
• What effect could this have on meetings. presentations and appointments? .Attitudes to timing • Some cultures: high punctuality • Other cultures: Flexibility with schedules and itineraries.
Enormous (a) .CEO: Chief Executive Officer .Rewards (n) .Top senior manager (n) .Pay packages (n) .Compensation committee (n) .Remuneration committee (n) .Unit 4: Pay Because I’m worth it Keynotes .“Fat cats” .Pay deal (n) .
Pay deal • • • • Salary Pension The possibility of a “golden parachute” Generous severance deal .
Take up a post of senior manager .Fabulous pay deal . .Jaguar sports car .Be tempted by….It’s worth it 2.Listen 1. work-and wealth-obsessed culture .
Speaking • Do you think anyone should earn so much money? Why (not)? .
• Should all pay be based on performance? .Read: Executive pay • Bosses perform badly earning huge salaries.
tổn thương • The board of directors (n): hội đồng quản trị • Boardroom (n): phòng họp • Pharmaceutical company (n): công ty thuốc • At the sharp end of: bộ phận nguy hiểm • Reject (v): từ chối • Treat (v) đối xử • Purely advisory (a): • Binding force (n): lực liên kết • Legal limbo (n) nhà tù pháp lý • Legal fight (n) chiến tranh pháp lý • Discontent (v) bất m • Poor corporate performance (n): hiệu suất kém • Superior performance (n): hiệu suất cao • Face criticism (v) đối mặt sự chỉ trích • Strike lavish deal (v) • Cushion one’s fall (v) • One-way bet • Make a fuss (v) .The rewards of failure • Outrageous (a) outrage (n): xúc phạm.
Vocab 1 • • • • • • • • Pension Reject Criticism Legal action Bonus Make a fuss Advise compensation .
Vocab 2: Multi-part verbs • • • • • • • • • • Point out Set up Look after Call on Buy up Step down Get ahead Go under Break down Call off .
ago.Last week . Past simple • Finished actions • Finished time: .On Tuesday . yet.Present perfect and past simple Present perfect • • Recent and unfinished actions Recent and unfinished time: This Never Ever The last few Since Recently Today.In 2005 . already ….8 April . yesterday .
A controversial court case • • • • • Take someone to court Breach (n) Managing director (n) Interest rate derivative (n) Vision (n) .
the person being evaluated can give reasons during an evaluation session .Career skills: Evaluating performance • Look at past objectives and decide whether they have been met • If not yet.
• We’ve come in under budget • It hasn’t been easy but we managed to hit our deadline in the end. We’re not going to meet it .• We had real problems with… • There’s been a slight overspend on the … • We were behind schedule but we managed to catch up. • The deadline’s too tight.
• Flexible cultures build relationships first and let goals develop with the relationship • How might the difference cause misunderstanding in multicultural teams? .Culture Fixed objectives or flexibility? • Objective-focused cultures clearly define objectives and detail roles and tasks in writing.
Natural resources (n): tài nguyên thiên nhiên .Less economically developed countries (LEDC): đất nước kém phát triển kinh tế .Construction project (n): dự án xây dựng . cho quyền .Environmentalist (n): nhà môi trường học .Industrial facility (n): khu công nghiệp .Exploit (v): khai phá .Enable (v): cho phép.Unit 5: Development Prosperity or preservation? Keynotes: .International organisations (n): các tổ chức quốc tế .Raise (v): tăng . khoản vay .Standard of living: mức sống .Gross Domestic Product (GDP): tổng sản phẩm quốc nội .More economically developed countries (MEDC): đất nước kinh tế phát triển .Deplete (v): cạn kiệt .Loan (n): vay nợ.Endanger (v): gây nguy hiểm .
Economic development • How has the quality of life changed in VN over the last few years? • What do young people have today that their parents didn’t have? .
Listen • Analyst (n) • Organization of Economic Cooperation and Development (OECD) .
nhóm Lobby (v) influence someone for something: vận động hành lang Approval (n): đồng ý. often after defeating them in a war : chủ nghĩa đế quốc Contract negotiation: đàm phán hợp đồng Make an attempt: cố gắng làm việc gì Huge gas reserve (n): trữ lượng Upstream: supply of items for production: đầu vào (cung cấp) Downstream: supply of finished products to consumers: đầu ra (phân phối) Consortium /kənˈsɔːtiəm/: group of companies: tổ hợp. tiến bộ . bộ tộc • • • • • • • • • • Pipeline route: đường ống dẫn dầu Export terminal: xuất khẩu Marine reserve: nguồn thủy sản Defender: những người bảo vệ Economy minister: bộ trưởng kinh tế Tax revenue: doanh thu thuế Generate: tạo ra Take precaution: cẩn trọng Drilling site: dàn khoan Radical: cấp tiến. phê chuẩn Opponent (n) đối thủ Tribe (n) bộ lạc.Read: Development and the environment Gas for Peru verse green imperialism • • • • • • • • • • • Imperialism (n) a system in which one country controls other countries.
8% It will make a profit from developing the field Amazon Watch IDB US IEB Against Unsure Unsure It believes the project threatens the environment It was wiling to grant a loan but was dissuaded by lobbying It appears to be following the decision of IDB . GDP will increase by 0.Reading Peruvian government Pluspetrol For For Peru will become an exporter of gas.
2.1. 6. 5. 3. 4. T T T T F F .
Affected victims • • • • Rainforests Rare species Marine reserves Isolated tribes .
5. 2. Benefit Estimate Award Tests Plants Concerns .Word form 1. 4. 3. 6.
Vocab 2 Construction • Drilling sites • Terminals • Gas field • Plants • Pipeline Environment • Reserves • Tribes • Rainforest • plants • Rare species .
will.Modal verbs of likelihood • Certainty: Be going to. would (only if another event happens first) • Probability: Should • Possibility: might. may . must.
niềm tin Skeptics: hoài nghi Finite: hữu hạn Fossil fuel: nhiên liệu than đá Sustain : duy trì .• • • • • • • • • Complex nature: bản chất phức tạp Fusion: sự kết hợp Deal with: đối phó Ultimate: cuối cùng Confidence: sự tự tin.
Showing cause and effect • • • • • Lead to Due to Result in As a result of Caused by .
Four Ps: • Product • Price • Promotion • Place .Competitive advantage .Aspiration .Unit 6: Marketing Seducing the masses Dụ dỗ---đám đông Keynotes .Marketing mix .Rival .Brand .
Brands • • • • Soft drinks Clothes Cars Shampoo .
kiên định Pay a premium (v) trả giá cao hơn A handful of …: nhúm.Read: Money can buy you love • • • • • • • • • Manipulate (v): ảnh hưởng. thuyết phục Accuse of (v): cáo buộc Corrupt (v) hư hỏng. xấu xí Anti-branding (n): chống lại thương hiệu A huge portion of(n): phần lớn Switch (v) chuyển đổi Guarantee (n) bảo đảm Consistency (n) sự vững vàng. số ít Bombard (v) đổ bộ. nổi trội Advertising agency (n): công ty quảng cáo Marketing approach (n): phương thức quảng cáo A brand: thương hiệu Sell a lifestyle: Appeal to emotions: hấp dẫn A stamp of product quality: đảm bảo chất lượng A promise of a more desirable lifestyle: hứa hẹn có 1 lối sống ao ước An image of social responsibility: hình ảnh về trách nhiệm đối với xã hội • • • • . tham nhũng Grim (a) tồi tệ. chỉ huy • • • • • • • • • • • • • Cynical (a): hoài nghi Enemy (n): kẻ thù Marketer (n): tiếp thị Old-fashioned business (n): công ty kinh doanh kiểu cũ Dominate (v): chiếm ưu thế. tấn công Veteran(n) người có kinh nghiệm.
Speaking • Young people no longer believe advertisements • Do you agree? • What does influence young people’s buying decision? .
Vocab: Brand .
powerful.• Verbs : dominate. develop. represent a value/ aspiration • Adj: strong. successful. valuable . build.
Wedding • • • • • • • Newly-wed kit Corporate marketers (n) Vulnerable (a) Pitch (n) Body odour (n) Financial worry (n) A divorce kit (n) .
Long Adjectives S V the most Adj …in/of… She is the most beautiful in the world .Comparative and superlative Comparatives . She is the tallest in the family .Short adjectives S1 V Adj_er than S2 She is taller than me .Short adjectives S V the Adj_est …in/of….Long Adjectives S1 V more Adj than S2 She is more beautiful than me Superlatives .
Far farther / further the farthest/ furthest 4. Bad worse the worst 3. much more the most 5. Many. good better the best 2.Special cases 1. Little less the least .
Speaking • Can you think of other celebrity endorsement? .
Advertising strategies • • • • • Patriotism Self-esteem Insecurity Originality Value for money .
E (Energizer batteries) 4. A (Hershey’s) . D (Apple) 3. B ( L’Oreal) 5.1.C (American Express) 2.
Show the degree of difference between them 2. Use quantifiers to show our preferences and argue more persuasively .Considering alternatives 1.
Speaking: Car buying .
Factual or vague? .
Business letters .
Writer’s address (not name) Recipient’s name and address References and date Opening (Dear…) Subject heading Body Closing (Yours…) Signature Name and job titles Enclosures .
Labor cost (n) .Facilities (n): buildings. etc.Back-office operations: the operations of a business company which does not deal directly with the public .Make cost savings (v) .Reduce operating costs (v) . .Globalisation (n) .Offshore (v): relocate(move) back-office operations in oversea facilities . equipment. services.Globalise (v) .Unit 7: Outsourcing The great job migration Keynotes .Outsource (v): transfer business processes to outside suppliers or service providers .
.Outsourcing • Take place when business is contracted out to a third party • When the third party is overseas. it is known as offshoring.
. call centres and back-office work. • Restricted to IT-related jobs. much face-to-face contact.Offshoring • Used for areas which do not require expert local knowledge.
Save money: skilled . workforce that costs less cultures.Concentrate more on workforce. core business .Different languages.Pros and cons of offshoring Advantages Disadvantages .Lack of control over .Access to wider range of overseas agencies workers than available locally .Loss of jobs at home and impact on remaining . time zones than at home. .
India…) Benefits for India Job losses in the USA . USA…) to lower cost countries (VN.The great job migration • The great shift of jobs from higher cost countries (UK.
2. 3.Speaking 1. USA Ireland India Philippines . 4.
Reading: Going offshore The new global shift • Outbid (v) to offer more money to buy something • Rival (n) • Redundant (a) • Redundancy (n):layoff • Slash (v) reduce • Corporate downsizing (n) • Phase (n) • Reshape (v) • Flee (v) leave • • • • Tiny (a) very small Surplus: much Redeploy (v) move Pilot project (n) pioneer project • Backslash (n) bad reaction • Ample (a) enough .
investor-friendly • Performance / objectives: improve efficiency.Vocab: offshoring • US: layoffs. economic development • Information sources: credit records. internet • Economic factors: labor costs. expand foreign markets . corporate financial information • Technologies: high-speed data networks. backslash • India: job creation. reduce overheads. cheap telecoms.
5.Collocations 1. 2. 3. 6. Develop computer applications Check accident reports Provide help-desk support Process credit card receipts Write software code Mine databases Analyse corporate financial information . 4. 7.
(would/could) verb IF( present).A situation that may possibly happen . (present/ future/modal) .A situation that is either unreal or unlikely to happen IF(past simple).Conditionals 1 and 2 Type 1 Type 2 .
• Your company asks you to work abroad for 6 months • You find out a colleague is selling copies of company software • You find out that you are being paid less than your colleagues • You realize that your credit card is missing • A colleague is criticizing the quality of your work • Your company asks you to go on a six-week intensive Chinese course ..Speaking What would you do if….
? If I were you. ….Career skills: making and responding to suggestions How/ What about…. It’s a good idea.. You’re right. ? Why don’t you …. let’s do / try that Sounds good to me But what if … ? The only thing / problem is …. but …. Ok. ? Couldn’t you/we…. I suggest / think you should … It might be better to …. .
senior managers make decisions and others carry out their instructions • In other cultures. decisions are made by consensus after everyone contributes suggestions and opinions .Culture at work Decision making • In some cultures.
Corporate governance (n) .Income statement / profit and loss accounts (n) sự tính phác lỗ lãi .Unit 8: Finance The bottom line Keynotes .Financial reporting (n) .Auditor (n) .A demand for .SEC: Securities and Exchange Commission .Outgoings: costs / expenses .Balance sheet (n) tờ quyết toán.Mismanagement (n) . bảng tồng kết tài sản .Irregularity (n) .
2. 4. Turnover Interest receivable Cost of materials Gross profit Research and development costs Dividend . 5.The Profit and Loss account (P&L) 1. 3. 6.
Speaking • Can you think of any other famous financial scandals? .
Read: Corporate governance • • • • • • • • • • • • • • Financial scandal (n) Reform (n. a) Powerhouse (n) Striking (a) Aggressive earning management (n) Accounting irregularities (n) Rebate (n) Rebate payment (n) Uncover (v) • • • • • • • • • • • • • • Corporate wrong-doing (n) Occur (v) Overstate (v) Plunge (v) Exceed (v) Under investigation Various authorities (n) Scandal-hit Reputation (n) Applaud (v) Observer (n) Absolve (v) Persistent.v) Exaggeration (n) Overwhelming (a) Financial risk (n) In debt Giant (n. firm-wide tendency Buy in bulk .
Speaking CEOs who falsify accounts are criminals and should go to jail or is it an acceptable risk to falsify accounts if it helps to safeguard the company’s future and jobs? .
LOOK …. Adverbs • After verbs • Before an adjective or adverb . APPEAR. BECOME.Adjectives and advebs Adjectives • Before nouns • After stative verbs such as BE. SEEM.
… .….….This slide shows the ….… . pie charts..As you can see.you see here … . bar charts.Referring to visuals • Visual aids: graphs.You’ll notice that.is obvious on this part of the graph here.led to the …. flow charts • Useful phrases for getting listeners’ attention .This part of the graph clearly shows … . . .
Describe a visual aid Graph Bar chart Pie chart Flow chart .
Fluctuate mildly .
A sharp increase .
Reach a peak .
A dramatic and sudden fall
Plummet /ˈplʌmɪt/ to fall suddenly and quickly from a high level or position .
large ( Example: nosedive to an all-time low) • Decline /dɪˈklaɪn/ : to decrease not very fast. in small degrees .• Plunge /plʌndʒ/: to decrease suddenly and quickly • Dip : to decrease fast or slow. in small degrees • Skyrocket / ˈskaɪrɑːkɪt/ : to rise very fast. very large ( Example: continue to skyrocket) • Jump : to rise fast. small or large • Soar /sɔːr/: to rise very quickly • Slide: to decrease not very fast. large • Nosedive / ˈnoʊzdaɪv /: to decrease very fast.
• There is a downturn • Start a spectacular ascension / əˈsenʃn/ (the act of moving up or of reaching a high position) .
• Others find this dull and ineffective and prefer a more entertaining style of presentation .Formal and informal presentations • Some cultures expect presentations to be formal and technical.
Hire (v) .Skill (n) .Apply (v) application (n) applicant (n) .Candidate (n) .Resume (n) /rɪˈzjuːm/ .Recruit (v) recruiter (n) .Human resources department (n) .Screen (v) .Experience (n) .Qualification (n) .Payroll (n) .Curriculum vitae (n) /kəˌrɪkjələm ˈviːtaɪ/ .Personnel (n) .Unit 9: Recruitment Hiring for the future Keynotes .
Negotiating and drawing up contracts and terms and conditions 8.Recruiting process 1. Advertising vacancies 3. Conducting other selection procedures 7. Drawing up job and person qualifications 2. Putting the chosen applicants onto the payroll . Processing CVs 4. Screening applicants’ CVs and cover letters and selecting candidates for interview 5. Setting up and carrying out interviews in line with company/ legal policies and procedures 6.
The application process • • • • When did you last apply for a job? What steps were involved in your application? Did you attend an interview? What sort of questions were you asked? .
Listen • Hypothetical /ˌhaɪpəˈθetɪkl/ based on situations or ideas which are possible and imagined rather than real and true • Anecdotal /ˌænɪkˈdoʊtl/ possibly not true or accurate • Formulate questions (prepared) • Behavioral interview .
Read: Speed hiring • • • • • • • • • • • • • Come up trumps Long odds Confront challenge Nail the deadline Guinea pig Hire-and-fire authority Eliminate Transaction Law-enforcement official Reject Appoint A personnel file An equal employment opportunity commission file • A medical file • Payroll form • • • • • • • • • • • • • • • Conduct interview A set of behavioral questions Evaluate Rating sheet Feed into the database Implement Apply for a position Set up an appointment Confirm Identity Notify Proceed Assess Overall demeanor Weed out .
Language check: Relative pronouns Defining clauses • Give information defining the person/thing they refer to • The person/thing is normally general Non-defining clauses • Give extra information only • Appear between commas .
CVs • • • • • • Objectives Employment history Qualifications Other skills Personal interests References .
Smalltalk • Utterances showing that you are listening • Encouraging talking • Stopping the conversation on time .
• This can make people from other cultures feel uncomfortable • How much personal space do people in Vietnam need? . and are happy to discuss personal matters. They stand close together.Attitudes to personal space • In some cultures. people requires little personal space. touch each other often.
Mass produce (v) • • • • • • • • • Distribute (v) Quality counterfeit product (n) Music industry (n) In particular In general Claim (v) File sharing system (n) Download (v) Free of charge .Counterfeit (v)/ˈkaʊntərfɪt/ .Trademarks (n) .Counterfeiter (n) .Unit 10: Counterfeiting the globalization of deceit Keynotes: .Fakes of branded goods (n) .Intellectual property (n) .copyright (n) .Infringement (n) /ɪnˈfrɪndʒmənt/ .Patent (n)/ ˈpætnt/ .Cheap copy (n) .Digitization (n) .
Preview: The universal crime? • Copyright infringement (n) • Rank (v) .
Listen • Branded goods (n) • Justify (v) to show that somebody/something is right or reasonable .
Read: Copyright infringement • Imitate (v) imitation (n) • Theft (n) • At one’s peril : at one’s danger/ trouble • Forged currency : fake money • An ever-widening range of … • Churn out (v) mass produce cheaply • Car parts (n) • Broaden (v) • Vulnerable to (a) • Shoddy (a) poor quality • Indistinguishable (a) • Genuine article (n) / ˈdʒenjuɪn/ • By definition • Copycat (n) • Take someone to court • • • • • • • • • • • • • • • Perpetrator (n) criminal The right (n) With the purpose of . Deceive (v) deceit (n) Diverse (a) diversify (v) Back-street sweatshop (n) shop/ factory in poor conditions Full-scale factory (n) Bribe (v) Manufacturing mould (n) Master disk (n) Licensed supplier / manufacturer Over-run production line (v) Legitimate (a) legal Anti-counterfeiting measures/ features Flattery (n) praise ..
Vocab: • Prototype (n) / ˈproʊtətaɪp/ the first design of something from which other forms are copied or developed • Piracy (n) / ˈpaɪrəsi /the act of making illegal copies of DVDs. etc. books. computer programs. in order to sell them .
Language • Type1: If clause Main clause S + V(s/es) … S+ will/ can / may…+ V … • Type 2: S + V2/ed … S+ would/ could / might+ V Be were • Type 3: S + had +V3/ed …S + could have + V3/ed … .
but has not yet been done .Listen • File-swapping technology (n)/ swɑːp/ (exchange) • File sharer(n) • Pay fines (n) • Backlog (n) a quantity of work that should have been done already.
Due to …. So that .Career skills: Giving reasons • • • • • • • To … Because … In order to ….. As … Since …. .
Negotiation (n) .Marketplace (n) .Fluctuate (v) .Unit 11: Market The people’s company Keynotes .Auction (n): bid (n.Exchange (v) .v) bidder (n) .Electronic marketplace: online market where businesses sell direct to consumers (e-commerce). or to other businesses (B2B) .Supply (n): the quantity available for sale and demand .Price setting (n) .
Types of markets • • • • • Commodities market Real estate / property market Stock market Consumer goods/ mass market Labour market .
Your recently bought product • • • • • What is it? Where it you buy it? How did the transaction take place? Did you negotiate the price? Were you satisfied with the result? .
Internet shopping • Have you ever bought something online? • What is different about buying things online? .
going. gone • • • • • • • • • • • • • A casualty (n) a victim In charge : on duty Inventory (n) Capture (v) Be tailored (v) personalized Merchandise (v) trade Glitch (n) Lobby (v) Police (v) Keep an eye out for (v) Shoplifting (n) theft from shops Unveiled (a) Dispenser (n) • • • • • • • • Breakthrough (n) Gross (v) Dealer (n) Territory (n) An e-commerce platform Grand ambition (n) Dilute (v) weaken Missile silo house: Abandoned missile bases make safe and unique homes .Read: Electronic markets Going.
After adjectives .After some verbs .To show purposes .After prepositions .As a noun .After some verbs Infinitive .Gerund and infinitive Gerund .
Making and responding to offers .
• Other cultures prefer short-term relationships based on specific deals and contracts with little personal contact. .The importance of relationships • Some cultures prefer to build long-term business relationships and invest a lot of personal time socializing out of office hours to create trust and understanding.
services from a targeted company +celebrities : to raise public awareness .Influence opinion (v) + demonstrations : marches.Pressure group (n) .Lobby (v) .Campaign (v) .Charity (n) .Industry group (n) .Unit 12: Lobbies Finding a voice Keynotes: . sit-ins + petitions : collecting names. signatures on a letter of protest. + litigation : taking legal actions against companies or institutions + boycotts : refusing to buy products.In an effort to … .
Which acts of protest would you take part in? • Demonstration against plans for a nuclear power plant near your home • Boycotting of clothes made by children in poor working conditions • Signing a petition against the killing of whales .
n) .Read : Fair trade • Energy-sapping heat (n) • Bend double (v) • Subsistence farming (n):farming for food not trade • Exploitative (a) • Condemned (v) • Protectionism (n)using tariffs to block imports • An odd spectacle (n) • Tactic (n) • Debt relief (n) • Give grants (v) • Aid (n) • Lift quotas and duties on African exports • cut subsidies (v) • Save taxpayers a fortune (v) • Liberation (n) • Sacrifice (v.
• Do you think internet petitions are powerful and effective tool or just junk mail? • Have you ever signed one? • Why/ why not ?
Modal verbs of obligation
Obligation, necessity or prohibition Lack of obligation or necessity
Have to Need to must Needn’t Mustn’t Don’t have to
Advice or recommendation
Ought to Shouldn’t
Showing sequence or order Firstly, then, finally
Introducing new information Also, what’s more, and Linking cause and effect Exemplifying a point Therefore, in order to , because, , as, so Let’s say, for example, you see
Agree or disagree • Demonstrations are a waste of time • Corruption is inevitable in politics • Money is the only measure of success .
Information overload (n) .Telecommunication (n) .Unit 13: Communication Messaging meltdown Keynotes .Communication policy (n) .Information flow (n) .
Let’s communicate • • • • • • • Business correspondence (n) Human Resource Manager (n) Security badge (n) Come into effect (v) Come to one’s notice (v) Paperwork (n) Routine correspondence (n) .
Read: Information overload Coping with infoglut • • • • • • • • • • • • • • Infoglut (n) Psychologist (n) Deluge in (v) Mental disorder (n) Information Fatigue Syndrome (n) Overwhelming (a) External affairs (n) Prioritize (v) Culprit (n) Junkie (n) Process (v) White-collar worker (n) Intrusive (a) Fatigue (n) .
Supply chain (n) . shipping or air-cargo) .Inventory (n) .Freight industry(n) : road haulage/ˈhɔːlɪdʒ/.Costly (a) .Raw materials (n) .Logistics (n) . rail freight.Finished goods (n) .Consolidator (n) .Overstocking (n) .The flow of product (n) .Unit 14: Logistics The invisible industry Keynotes: .integrator (n) .
Demand and supply • Have you ever gone to the shop to buy something and not been able to find it? If so. how did you react? • Why do shops not always have all their usual stock? • Even goods that make it to the shelves can disappear because of theft. How do retailers try to reduce this problem ? .
Read: Retail logistics The best thing since the barcode • • • • • • • • • • • • • • • • Smart label (n) Distribute (v) Distribution (n) Distributor (n) Razor (n) Suspect (v) Attempt (v) Track (v) Consultant (n) Cost savings (n) Version (n) RFID: Radio Frequency Identification Smart tag (n) Antennas (n) Plunge (v) Put in an order of …. • • • • • • • • • • • • • • • • Adoption (n) Consumer goods(n) Pilot (v) Fit (v) Tag reader (n) Labor-intensive task (n) Error-prone task (n) Pallet (n) Conveyor belt (n) Shrink (v) Reject (v) Traceable (a) Stray (n) Disable (v) Kill (tag) (v) Spy on smb (n) .
Vocab • • • • • • • • • • • Run out of (v) Keep count (v) Broadcast (v) Microchips (n) Empty shelf (n) Store staff (n) Scan reader (n) Fill (v) Disable (v) Press (n) Press conference (n) • • • • • • After-sales benefit (n) Error-prone task (n) Loading bay (n) Conveyor belt (n) Super-cheap version(n) Consumer goods industry (n) • Returned-goods service (n) • Accounting software (n) .
• Theft will be reduced • The tags are being piloted • Tags have been used in supermarket • BE PAST PARTICIPLE (P2) .Passives • Smart tags can be scanned automatically.
Avoid answering by asking another question d. Knows the answer but doesn’t want to tell the truth. a.Dealing with questions 1. Buy time b. Knows the answer but find the questions inappropriate. Have been carefully prepared to make s good impression . doesn’t know the answer 2. Repeat positive messages to avoid direct answers c. 3.
any form of questioning or criticism in public is very impolite • In other cultures. it’s important to speak out and criticism is not taken personally .Attitudes to critical questions • In some cultures.
Innovation (n) innovative (a) innovate (v) + launching products with new features + providing improvements to existing services + introducing more effective business practices + finding new markets and sources of supply.A degree of risk (n) . .Unit 15: Innovation Pushing the limits Keynotes .Obsolete competitor’s product (n) .Launch an innovation (v) .Produce a better return (v) .High profit margin (n) .
Product development • Revolutionary products when first introduced. • How have they been improved? .
How creative are you? .
Read: Mastering design Failure is glorious • • • • • • • • • • • • • • • • Transform (v) Housewares business (n) A trendsetting design giant (n) Secret (n) Borderline (n) Genius (n) Revel (v) Breakthrough (n) Take the reins of …(v) Flop (n) Dud (n) Mundane (a) Generic (a) Reassure (v) Veer toward (v) Impressive stable (n) • • • • • • Free-agent designer (n) A mass-production company (n) Prototype (n) Experiment (n) Applied art (n) Fiasco (n) .
devise. accomplishment. advance. edge Achievement. disaster. brink. flops . change. invent. fiascos. success Failures. dud. revamp. frontier. alter. modify Dream up. lemon. think up. come up with Boundary.Synonyms Adapt. threshold.
Product development .
Past modals • Talk about alternative possibilities in the past With more time we could have improved the design • Give advice after events have happened She should have patented the process immediately • Talk about likelihood in the past I may have made a mistake in the calculations .
Reviewing achievement .
Giving praise .