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Professor: Lyu Ph.D
Donna Mira Lee R76974010 R76974028 R38971109
Company Background Campbell Soup Company Also known as Campbell's More than 100 years A well-known American producer of canned soups and related products One of the largest branded product manufacturers in the U.S. 2 .
the Campbell’s red-andwhite cans of condensed soups. provided its central focus 3 .Company Background Campbell's products are sold in 120 countries around the world Flagship product line.
the process through which products and information flow Maintained excellent relationships with its retailer and wholesaler customers Committed to improving channel efficiency and effectiveness in ways that would prove mutually beneficial for itself and its customers 4 . grocery distribution channels.Company Background A leader in efforts to improve the efficiency of the U.S.
Company Background Improvement required an innovative approach to channel restructuring. one that would allow customers a choice of how quickly to change and yet provide sufficient incentives for assisting Campbell in eliminating unnecessary costs 5 .
CPR offered significant savings for retailers and wholesalers adopting it. . Campbell was innovators in continuous replenishment. introducing this new ordering process in 1991.Continuous product replenishment (CPR) Continuous product replenishment (CPR) was an important means of improving channel efficiency.
Why? The combination of promotional pricing and forward buying effectively decoupled actual consumer demand with manufacturer sales to retailer and wholesaler customers. storage. and logistics costs. but increased customer’s storage and handling costs and increased Campbell’s production. Artificial peaks in demand caused by forward buying during product promotions created significant production inefficiencies. . Forward buying as an important source of profits.
Benefits from CPR Campbell Reduce production costs Reduce inventory levels Reduce logistics costs Customers Reduce inventory Levels shipping / receipts (ex: less overtime) Reduced deductions Increased sales No forward buy incentive / Lower purchase price Reduced order / delivery .
Uni-president Background: Founded in 1967 Authorized Capital: 48 billions (NT$) The largest food & beverage company in Taiwan Mission statement • Everyone’s all-time favorite symphony of food Sub-groups • • • • Dairy and Beverage General and Instant food Consumer health Logistic: founded in 1996 .
Diligence and Innovation for Progress Food and chilly product: deliver 1 or 2 times per day .000 clients 6 professional logistic center 7-ELEVEn Model • Advanced tech system – POS – CAPS (Computer Aided Picking System) • Integrity.Logistic Sub-conglomerate Logistic group Built in 1996 Comprised of 51 wholesalers and 133 retailers Distribution network with 30.
UPLS and CPR Advantage: Logistic capability • • • • Distribution center Technology-based system Vertical integration Lower purchase price and inventory level Long-term relationship with supply chain partner .