PRESENTATION ON-

Consumer Perception towards the Marketing-Mix of J.K.Tyre ltd.

INTRODUCTION
The foundation of J. K. organization was laid in the last century,

its growth in to a vast empire is closely intertwined with the history of the Singhanias family extending from Rajasthan, the Singhanias made their base at Kanpur, in Utter Pradesh with the firm M/S Juggi Lal
Lala Kamlapat Singhania was the eldest son of Lala

Kamlapat Singhania between 1860-1990, the firm become the major financiers of the Cotton Mills, diversified in to a cotton ginning & pressing, sugar mills distilleries and international trading of cotton goods and yarn.
Juggilal Singhania, born on 7th November 1884. He imbibed

strong spirit of patriotism during Indias freedom struggle. Lala Kamlapat Singhania was associated with the national leaders like Mahatma Gandhi, Madan Mohan Malviya, Moti lal Nehru, & many other leaders. This led him to strongly believe the swadeshi movement & that Indias potential strength lay in its own development of Industry & Commerce.

PROFILE OF COMPANY

J. K. Orgnaisation was born under the leadership of Lala Kamlapatji and his father Juggilalji Singhania. Hence the name J. K. J. K. Tyre Company is the Indias leading manufacturer of Radial tyres for track, passenger tyre segment. The company has four tyre plants, located at Kankroli tyre plant in Rajasthan, Banmare tyre plant in Madhya Pradesh, Maysor Radial tyre plant in Karnataka & Vikrant tyre plant in Karnataka. Kankrol tyre plant was inaugurated by Mr. Hardev Joshi, Chief Minister of Rajasthan on 8th May, 1975 in technical collaboration with General tyre, U. S. A. and started their production in January, 1977. J. K. tyre became the worlds first tyre manufacturer to get QS-9000 certification for Multi-Location operation and it is also first tyre company in India to get ISO-9001 & ISO-14001 certification in recognition of Environment Management System. J. K. tyre also has received the coveted ISO/TS-16949 Quality Certification.The group employs more than 1000 manager, 2000 engineers andchemists, chemical engineers etc. besides a large contingent of workmen with

PROCESS DESCRIPTION

Raw Material Stores All raw materials like Rubber (Synthetic & Natural) different grades/types of Carbon, oil, Beadwire, Chemicals, Fabric, Latex, etc. are received and stored here. These raw materials are tested in the laboratories and put to use only if these meet the laid down specifications. Mixing Area Comprises of Banbury mixers where Polymers, Chemicals, oil, Carbon, etc. are mixed in a high efficient process, as per the mixing specification laid by the Technical Dept. with a view to get different rubber compounds that will have the properties needed in the various tyre components.

Dip Unit Nylon Tyre cord is processed here by treating it with a solution of latex and chemicals and is subjected to tension under specified temperature for a given time. Only such dipped fabric is used for Calendering in the next section.
Extruders Mixed rubber compounds from Bonburues, are extruded into tyre component, like Tread, Sidewall, etc. as needed for different designs and size of tyres. These are stored in leaf Trucks/Trolleys and properly identified. Calenders Dipped fabric is coated by a thin layer of specified rubber compound on both sides, squeeze [of different size] is also made here.

CONT.

Bias-Cutters Calendered fabric is slit here at a particular angle and width as per specifications. Also Calendered fabric is slit here for components like Chafer, Flipper and Breaker. Bead-Winding Unit Copper Coated steel wire is coated with specified rubber compound and woven, into fixed sizes of bead bundles. This is then covered with flipper strips. Tyre Building All components of a tyre like Bead, Plies, Tread, Sidewall, Breaker, etc. are assembled over a revolving drum and a Green Tyre gets build. Different types of tyre building machines to manufacture different sizes of tyres. Tyre Curing Green tyres from building section are spray painted, both inside and outside, with special solution and after a given interval of time, are cured in the curing presses of different sizes with the helps of HP steam and hot water. Final Finish Department Cured tyres are given finishing touches here by removing unnecessary vents & flash, by attending to minor repairs, buffing and finish-painting. These tyres are then finally inspected.

NEW PRODUCT DEVELOPMENT

Procedure of New Product Development at J.K. Tyre

Industries Ltd. (Kankroli Tyre Plant)

Collection of customers requirements on a format Search the application area Vehicle on which tyre will be fitted Technical data regarding vehicle e.g. Rim Size, Cross section area, OD, NSD of tyre, Vehicle clearance from road surface, load carrying capacity, etc CAD/CAM simulation study Bench marking if any competitor launch new tyre in the market, then the researchers of the company are analyze it. Prototype tyre made (five tyre) Indoor testing Pre-chance production (500 tyres) Field testing

RESEARCH

Research comprises defining and redefining problems, formulating hypotheses or suggesting solution, collecting, organizing, evaluating data, making deduction & reaching to the conclusion and at last carefully testing the conclusion to determine whether they are fit for the formulating hypotheses.

OBJECTIVE OF RESEARCH

The main objectives of my research are as:Order of consumer preference according to their response. Factors affecting purchasing decision of customers. Consumer satisfaction rate. Market position of J.K. Tyre. Advertisement effect on market or product. Consumer reference towards quality of tyres. Study of various factors affecting degradation of tyre.

RESEARCH METHOD
The success of any market research or study calls for the

development of most efficient plan for gathering the needed information. Therefore a properly defined research methodology is a pre-requisite for carrying out a successful research which in turn be specific in their objective. Research project could be differentiated into three main categories i.e. Exploratory Descriptive Casual The research process is exploratory in nature where research need to collect preliminary data to shed the light on the real nature of the problem and then suggest possible hypothesis and new ideas. To formulate a proper research plan the decision are taken regarding Data Sources Research Approaches Research Instruments

DATA ANALYSIS & INTERPRETATION

Out of 100 customers, 30 customers preferred Apollo

tyre, 23 customers preferred J.K. tyre 10 MRF, 8 CEAT, 15 Bridgestone, 9 Goodyear & 5 customers preferred other tyres.

CONCLUSION
Higher customer expectation exits because of more

awareness, more choice, consumer protection. Both consumer & dealer give high priority to discount and credit period for buying behavior. Consumer, dealer and transporters prefer Radial Tyre. Customer satisfaction requires Value Addition. Customer gives high priority to quality & durability of tyres. According to customer the main cause of degradation of tyre is lesser/much inflation pressure, poor road conditions, weather condition.

 Service only by trained service engineers. SUGGESTIONS

Guide for tyre retreading. Use Radial tube and flap in Radial tyre only. Company should pay more attention in the field of

advertising viz. Hoarding, banners, newspaper, wall painting, etc. More schemes for customers should also be made. Dont mix radial with bias in any position, suggestion might be given to customers. At least within 1 or 2 month, dealer meeting must be held regarding their problems, suggestions, ideas regarding new product development, customer satisfaction etc.

SWOT ANALYSIS
STRENGHT

J.K. Tyre is a first tyre company in India, which was, introduced Radial Tyre in 1997. J.K. Tyre used world class technology from continental AG, Germany for Truck Radial. This is the only Tyre Company, which manufacture Truck Radial Tyre in India. They are the largest tyre suppliers to OEMs [Original Equipment manufacturer].

WEAKNESSES

J.K. Tyre company is not manufacturing 2 wheeler tyres No recycling of waste product. Kankroli plant of J.K. Tyre is completed its 30 years. So this plant is 30 years old. Machinery is also 30 years old.

OPPORTUNITIES
In present, the growth of automobile market is increases very speedly. Improvement in road conditions will lead to greater movement on road generating demand for tyre.

THREATS
Import of cheap Chinese tyres in Indian market. Reduction in import duty. Regular increasing prices of natural rubber and other raw

materials used in manufacturing of tyres. Regular prices increasing of Petroleum products.

THANK YOU

PRESENTED BYSWEETY DOSHI