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MANAGEMENT

FINAL PROJECT

PRESENTED TO: SIR. SHAKOOR RAZIVI PRESENTED BY: GROUP#4

INSPIRATION

NAJUM-US-SAHAR (L1F09MBAM2090) ANAM KALEEM (L1F09MBAM2195)

BILAL EJAZ (L1F09MBAM2147)

INTRODUCTION
Coca cola is headquartered in Atlanta Georgia

Stock is listed to the NYSE


The current CEO is MUHTAR KENT

CCBPL was incorporated in 1953 and is based in Karachi Pakistan but due to losses it was liquidated
Coca Cola International decided to replant in Pakistan under name and style of Coca Cola Beverages Pakistan Limited in 1996 and established its first plant in Karachi in 1998.

The Coca Cola Company is the worlds largest company, largest manufacturers, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations (in the U.S.). Coca Cola is invented by pharmacist JOHN STITH PEMBERTON in May, 1886. The soft drink was first sold to the public at soda fountain in Jacobs pharmacy in Atlanta on May8, 1886. In Pakistan, Coca Cola Beverages Pakistan limited (CCBPL) is serving the nation.

MISSION STATEMENT:
TO PROVIDE COCA-COLA AT ARMS LENGTH VISION

People: Being a great place to work where people are inspired to be the best they
can be

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and
satisfy peoples' desires and needs.

Partners: Nurturing a winning network of partners and building mutual loyalty. Profit: Maximizing return to shareowners while being mindful of our overall
responsibilities.

SLOGANS:
The current slogan of Coca Cola is: OPEN HAPPINESS

GOALS:
ALL CCBPL plants setup their own goals to achieve the objective. The company goal is TO INCREASE SALES VOLUME AND GAIN MARKET LEADERSHIP IN PAKISTAN.

SHARED VALUES:
We value and respect our employees and customers. We communicate openly. We are committed toward winning PRODUCTS: There are 10 major selling brands in Pakistan. Coke Coke Diet Sprite Sprite 3G Sprite Zero Fanta Orange Fanta Citrus Minute Maid Splash Minute Maid Pulpy Orange Kinley Water

SERVICES: It provides the refrigerators for making its bottles fresh and cool It provides post mix machines to retailers for making the bottles of different flavors whenever the consumers demand Coke has vary effective & efficient human resource department which always in the search of such personnel who are performing their duties effectively

FUNCTIONS OF MANAGEMENT
PLANNING
Good strategy & good implementation are the most trustworthy proof of good manager ENVIORMENT: The factors of environment affecting coca cola can be divided as; General Environment Task Environment

DECISION MAKING
The decision making process in CCBPL is centralized Programmed decision are only made by the top management with no consultation what so ever with the line mangers while the daily and routine decisions are made by the line managers at the middle level with the prior permission or approval from the general manager For example the decisions made by top management are as; The package positioning Trade discounts Advertisements Price decrease\increase Distribution

SHORT TERM PLANS


CUSTOMER SERVICES OPERATING EXCELLANCE INCREASE IN SALES AVAILABILITY OF PRODUCT

LONG TERM PLANS


TO INCREASE THE MARKET SHARE INNOVATIVE BRANDS HEALTH AND WELLNESS SUSTAINABILITY

GOALS
TACTICAL GOALS (3-5 YEARS)
GROWTH PLANS SUSTAINABILITY POSITION

OPERATIONAL GOALS
PRODUCTION PLANS SALES PLANS INVENTORY PLANS AVAILABILITY FOR MERCHANDISE THE PRODUCTS

STRATEGIC GOALS
CUSTOMER SERVICES

MAXIMUM BRANDS INTRODUCING MARKET SHARE

STRATEGIC MANAGEMENT PROCESS

STEPS
1) 2) 3) 4) 5) Identifying the current goals , mission & strategies Doing an internal & external analysis Strengths Weaknesses Opportunities Threats Formulating strategies (cooperate , competitive & functional) Implementing strategies Evaluating results

ORGANIZATIONAL CHART
Chief Executive Officer

Director

Manager

Regional Sales Manager

Zonal Manager

Territory Manager

Salesman

ORGANIZING
Coca cola is a centralized company There structure is mechanistic as;
High specialization Rigid departmentalization Centralization Clear chain of command

Coca cola has the traditional style not contemporary because mechanistic structure falls in traditional style.

They have open system culture They have separate MIS department it store all the data of the company & also allocated that every one is following his own job. HRM PROCESS
TRAINING RECRUITMENT

SELECTION

LEADING
LEADER :
Someone who can influence others and who has managerial authority. LEADERSHIP: What leaders do; the process of influencing a group to achieve goals LEADERSHIP STYLES:

Autocratic Democratic Delegative Coca cola has the autocratic style of leadership

MOTIVATION
Managers play a vital role in motivating employees as they give them the timely feedback about their activities. They also help them solve different problems, which can be job related or personal problems. Working environment and a challenging milestone are a major factor in employee motivation at CCBPL. Apart from this compensation plan is also a motivating factor as CCBPL is paying more than the industry averages. Not only this different campaigns and competitions between the employees itself are also used to motivate the employees.

COMMUNICATION
There is open environment in CCBPL, which discourages barriers among the members sharing information. The top management consults lower ranks before deciding on the policy matters and then these things are communicated downwards. Every employee is allowed to see the general manager at any time if he has any problem. Inter departmental communication is done through formal and informal manners. Grapevine is also used to get the feedback about the employees views about the management.

COOPERATE CULTURE
The Top management at coca cola also try to emphasise to follow the prescribed culture of the organization. CCBPL has formal and documented values that are communicated to all the employees. To ensure proper application of the rules and behaviour of the values, the top management act as role models, and closely administer and review their employees behaviour.

CONTROLLING
The process of monitoring activities to ensure that they are being accomplished as planned and of correcting any significant deviations SYSTEMS: The two systems used by Coca Cola are as fellows; Reporting System: This system involves the reporting from lower level to upper level as every employee has to report the upper level of management. The example of a salesman best fits in the reporting system as they have to report their higher authority.

Evaluating System:
This system involves that employees are evaluated according to their work being done. The salesman when evaluated according to their work they posted to the post of territory manager.

TYPES OF CONTROLLING:
There are three types of controlling;

Feed forward Control. Concurrent Control. Feedback.


Coca Cola is using the feedback control as they receive the complains of their consumers and try to remove them.

Service Center:
Coca Cola has the service center department to solve the problems of their customers.

They have their own service center numbers 0800-coke-1 0800-2653-1 More than 80% complaints of customers can be removed within 24 hours.

CONCLUSION Coca Cola a name of standard and quality product. Coca Cola is stressing more on its short term planning strategies to make its image good enough in the world community. And is stressing more on the customer services and health and nutrition factors. It has a strong management to keep the Coca Cola on the height of professionalism and commitment to quality product. Coco cola is the multi national company which dictate the strategy from upper level to the lower level .we concluded our project as all the actions and strategies are set by the authority as cci(coca cola international). The have their own department mis for controlling their company. they have their own soft wares to keep stored their own data as; SAP BASIS MARGINE MINDER

RECOMMENDATIONS: After completing our project, we have come up with following recommendations for the Coca Cola beverages Pakistan Limited, which are as follows: Coke can extend their portfolio in Pakistan by launching more brands. According to the survey conducted by International firms, Pakistani old age people like less sweet Cola drinks. So for this Coke should think about bringing new diet flavors in the market to fulfill the local needs. They should authorize their employees as per their job description They must communicate their own employees and give them the more incentives. The system must be decentralized.