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Composition Tool Kit

Magazine Ad In-Class Exercise

Choose at least 3 magazine ads. Answer the following questions for each ad. Make sure at least one person writes the answers.
1. What is the purpose of this ad? What is the advertiser trying to convince you? 2. How has the advertiser used structure to draw your eye to the product or product name? Is it in the middle of the ad or off to the side? 3. What audience do you think the advertiser had in mind? Who do you think the advertiser was trying to sell this product to? 4. What is the tone of the ad? How is it supposed to make you feel? Sad? Excited? Cheerful? Tense? 5. Context: Where did you find this ad? Why do you think the advertiser chose to place this ad in that specific publication or website?