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UNIQUE STYLE

BEST SOLUTIONS
Q VIDEO SYSTEMS PR CAMPAIGN PRESENTATION PITCH

FRESH IDEAS

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

ABOUT ME

SOMETHING
I am the sole proprietor of LJR Services & Solutions, a public relations, marketing & Some of my past work completed for Q Video Systems includes:

Who am I & what is LJR Services & Solutions?

communications consultancy established in


Jan, 2011

The introduction of new QVS & API


telephone numbering systems 131-KEY. Implemented 12 month AM radio promotion schedule for API promoting new phone number

For more information please visit my website:

www.lachlanross.com.au
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

VIDEOSYSTEMS
2ND largest and fastest growing business in the Australian CCTV industry Offers solutions for every security surveillance application Small cost effective CCTV systems to multisite,

Enterprise level integrated security management systems

Unit 5 435 Williamstown Road PORT MELBOURNE VIC 3207 Ph: 03 9646 9016 Fx: 03 9646 9086

www.qvideosystems.com.au
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

SOLUTIONS

API SERVICES &


Australias leading commercial locksmith 24 hour emergency service 24/7 alarm monitoring Access control Business solution centre Car key cutting Master key systems Safe and vaults

www.131key.com.au

Head Office: 5/435 Williamstown Road Port Melbourne, VIC, 3207 Australia

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

TARGET MARKET

DEFINING THE
Melbourne population estimated at 4.08 million Home to 73.5% of Victorias population 228,965 receive gross weekly income of $2,000 or more = 20.7% of all households

447,357 dwellings in Melbourne are occupied by their owner


CCTV retail sector worth $26.3 million in 2010 Market spread of 60;40, analogue to IP (ABS, 2011)

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

OBJECTIVES
Enhance state-wide imagery and attitudes towards QVS and API.
Capitalise on exposure to new markets that have been presented by the acquisition of API. Develop brand awareness of QVS and API to be commonly known as the retail sectors one stop shop for home security To integrate social media technology platforms with traditional media to reach a wider audience.
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GOALS &

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

RESULTS

RESEARCH

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

HAD BETTER SECURITY?


70
60

DO YOU WISH YOU

50

40

30

20

10

0 YES NO

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

& API

SERVICES QVS

Are you aware of what can be provided?

YES

NO

A LITTLE
Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

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www.lachlanross.com.au

& API PRODUCTS


45 40 35 30 25 20 15 10 5 0 Previous victim of crime Peace of mind

DESIRE FOR QVS

What is the main reason you would want security on your property?

Theft protection

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

ONLINE SHOPPING
& E-COMMERCE
Would you purchase from QVS through their website if it was made avaliable to you?

90 80 70 60 50 40 30 20 10 0 YES NO MAYBE
Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

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www.lachlanross.com.au

ARE YOU A MEMBER


OF ANY SOCIAL NETWORKS?
90 80 70 60 50 40 30 20 10 0 YES NO

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

DEMONSTRATIONS
Would online video demos of QVS & API products assist your decision making of future purchases?

VIDEO
100 90 80 70 60 50 40 30 20 10 0 YES

NO
Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

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www.lachlanross.com.au

PROBLEMS
That brand awareness of QVS and API is not at the top of minds within
the Melbourne community That our target markets knowledge of what QVS and API products is currently not at an acceptable level for them to make informed purchasing decisions
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THE

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

OPPORTUNITIES
Over 80% of survey participants are active members of social networking sites and that they seek having better security systems at their properties. That over 60% of respondents are open to the idea of shopping online but the only thing that is stopping them from doing so is the lack of understandable

THE

information being provided online.


That 90% of respondents believe online video demonstrations of QVS and API products by QVS and API staff would assist them in making better informed
Lorem Ipsum is simply dummy text of the seek the services Lorem Ipsum is simply dummy text of the decisions on whether or not they that are able to be provided.

Competitors do not have successful integration of social media.

printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

OF GOALS & OPPORTUNITIES


To build a stronger presence and to develop a positive relationship within

A QUICK REFRESH
neighbourhood communities

To capitalise on exposure to new markets that have been presented with the acquisition of API To develop a full home security solution for retail by translating the commercial success of QVS and API into retail success. To communicate effectively with the targeted market about the services QVS and API provide. Lorem Ipsum is simply dummy text of the
printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

Inform and educate the targeted market on all aspects of CCTV and access
control.
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Lorem Ipsum is simply dummy text of the printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

www.lachlanross.com.au

THIS IS HOW IT
WILL GET DONE
Integrate social media with current communication plans High emphasis on educational content through corporate blog. Sponsorship of community events that includes staff participation Trade information tutorials and demonstrations that are held in store and video recordings from it uploaded to website. Initiate option for selling of products and services through website.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

INTEGRATE SOCIAL
MEDIA WITH CURRENT COMMUNICATION PLANS
Establish an online identity. Engage with customers in dialogue. Create online partnerships. Communicate with external and internal audiences. Where the end objective is to reach the point where publicity is generated as a by product of participation.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

REGISTRATION
FRUSTRATION
75% of consumers resent being asked to register for websites 65% believe social sign in is a good solution to website registration 55% are more likely to return to a site with social sign in 48% are more likely to make a purchase. (Blue Research, 2011)

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

EDUCATIONAL CONTENT
CORPORATE BLOG
Become known as an source of expert opinion in the security industry Readers are going directly to companies for online media content Blogger engagement=Journalism engagement

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

ONLINE VIDEO:
TUTORIALS & DEMONSTRATIONS
Rich medium that can effectively disseminate complex messages.
90% of survey respondents said video content will assist their purchasing decisions. Videos can be syndicated to other sites and online channels e.g.. Facebook, YouTube, blogs.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

COMMUNITY INVOLVEMENT
SPONSORSHIP IDEAS
QVS and API partnership with Relay For Lifes annual charity event.
Create a QVS/API care day. Sponsorship of little league sports team.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

SOLUTION END RESULT


Greater market presence and brand recognition. Become an industry expert and leader. Become one stop security solution centre. Known as the go to people.

Greater awareness within the community.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

SOCIAL MEDIA
MEASUREMENT
Qualitative Quantitative

Discussion Online
Online Reputation

Downloadable views
Fans/Followers

Engagement with followers


Tone of dialogue Relationships

Key Term Searches


Online Revenue Number of Social Bookmarks

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

SCHEDULE:
TIME FRAME
Month 1
Week 1 Designate campaign manager & develop content strategy

Month 2
Begin promoting charity contribution; publish 4th blog; seek publicity for in store demo Hold 1st in store demonstration; publish 5th blog with in store content Publish 6th blog; Publish 7th blog; generate noise for next weeks charity

Month 3
Publish 8th; community event with guaranteed coverage in newspapers Publish 9th blog; generate publicity for success of comm. event Publish 10th blog; launch
next series of video content

Week 2

Launch social sites and publish first blog

Week 3 Week 4

Launch 1st video in 2nd blog Begin offering expert opinions on other peoples content; publish 3rd blog

Publish 11th blog & review campaign to date

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

BUDGET
Title Online Community Manager Description Responsible for all online content, producing, publishing & updating (approx. 4hrs x 5days p/week) Rate $60 p/h

For 3 month campaign: 20hrs x 12 weeks = 240hrs 240hrs x $60 $14,000 + GST $15,400

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

WHY
ME?
I have worked alongside Christian for the past 8 months and have a deep understanding of what is required. Im aware of the latest technologies that are needed to implement the key

messages and campaign strategies.


This campaign is a method of communication which is the key focus of a Public Relations professional.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

CONCLUSIONS
Integrate social media with current communication plans High emphasis on educational content through corporate blog. Sponsorship of community events that includes staff participation

Trade information tutorials and demonstrations that are held in store and
video recordings from it uploaded to website. Initiate option for selling of products and services through website.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

CONTACT ME
How you can find out more

GET IN TOUCH
Feel free to contact my self through any of the following channels. I will promise you that I will answer your questions or queries in the timeliest of manners.

f t

facebook.com/lachlan.ross2 twitter.com/lachlanross84

Address: 39 Grey St. East Geelong, Vic, Australia, 3219 Phone: 0424378262 Email: info@lachlanross.com.au

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

THANK YOU

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au