Study of interiors in Retail , with special ref.

to Shoppers Stop
Presented By: Karishma Seth Md. Irfan

Introduction of the Company
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Is a chain of retail stores, owned by Raheja Corp. Started in 1991 with its first store at Andheri, Mumbai. Currently it operates its stores at: Bangalore 9. Bandra Hyderabad 10. Chembur Lucknow 11. Pune Ghaziabad 12. Gurgaon Jaipur 13. Kolkata Delhi Chennai Mumbai

Contd…

Offers: Apparels, accessories, footwear, jewellery and home products. It enjoys a unique advantage of niche department store segment, which is likely to face a limited competition from both foreign and domestic players.

VISION

To be a glo bal ret ai ler i n Indi a and m ain tain i ts No . 1 po si tion in the Indi an m ark et in the Department Store category.

Company’s Logo

History & Achievements
Y E EVENTS A R We opened our first store at Andheri,a suburb in Mumbai 1991 selling only Menswear 1992 Ladieswear was introduced 1993 Added Children & non apparels 1994 Loyalty Program titled First Citizen was launched. 1995 Opened our second store in Bangalore 1997 Launched our co-branded credit card for our loyalty members in association with HSBC.

1998 Opened our third store in Hyderabad

Contd….

20 05- Launched M.A.C & Homestop – our home store. 20 06 - Opened out twenty first (Mumbai) and twenty second store in Lucknow . Launched Mothercare in India and our F & B outlets Brio & Desi Café. Bought 45% of Timezone India. 20 07- Signed a 50:50 Joint Venture with the Nuance Group for Airport Retailing, signed an MOU with the Home Retail Group of UK to enter into a franchise arrangement for the Argos formats of catalogue & internet retailing.

Accomplishments

Sh oppe r's S to p in th e onl y ret aile r from I nd ia t o be co me a me mb er of t he pr esti gio us Inte rco nti ne nt al G ro up of D epa rtm ent al S tor es (IGDS ). The IGDS consists of 30 experienced retailers from all over the world, which include established stores like Selfridges (England), Karstadt (Germany), Shanghai No.1 (China) , Manor (Switzerland), to name a few.

Objective

To study the interiors of retail with special reference to Shoppers Stop.

Methodology
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Sample unit: Customers visiting Shoppers Stop. Sample size: 10 Target area: Shoppers Stop, Fun Republic Mall, Lucknow. Type of data: Primary , Secondary Sources of data : Questionnaire, Company’s Website.

Questionnaire

How do you find the interiors of Shoppers Stop? Satisfactory Dissatisfactory Good Bad

Are the interiors of Shoppers Stop able to attract the attention of customers towards the various offers? Yes No

Contd…

Is the layout of the store convenient even at the time of bulk purchase? Yes No

Would you like to suggest anything for the improvement of the interiors of the store?

Findings
Interiors of shoppers stop
5% 30% Satisfactory Dissatisfactory good 55% 10% bad

Contd….
Attraction of customers towards offers
Yes 35% No

65%

Contd….
Convenience of layout
Yes 35% No

65%

Limitations
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Low footfall due to summers. Reluctant customers.

Conclusion

Shopper Stop offers a wide variety of apparels , accessories , kitchenware, footwear to its customers which usually belong to the upper middle-class . The customers face problem in making payments for the purchase when the items gets mixed up with those laying in the adjacent container or tray , having different price tag.

Thank You