Berry Go Round PPT | Business | Business Economics

BERRY-GO-ROUND PUBLISHING

3D BOOKS WITH AUDIO TRACKS
High-end „educational toy‟ Presented By: Bhawna Dhamija MBA 4 C 29

” . OUR MISSION.“To bring fun dimension into kids‟ learning.BERRY-GO-ROUND PUBLISHING  Offers 3D books with audio tracks.  An innovative new way of enhancing kids’ learning through lively 3D images and soundtracks.

OPPORTUNITY AND COMPETITOR ANALYSIS  Market Analysis – INDIA   Major book publishing country 15% industry growth rate per year  Opportunity 30.MARKET.000 publishing houses in India  No 3D books with audio tracks in India  .1% population under age of 14.  Indian parents weight importantly on education   Competitor Analysis 15.

Numbers. Marine Life. Simple words  Age Group: 5-10  Educational content of elementary science subjects to make learning easier such as structure of molecules. Birds.3D BOOKS WITH AUDIO TRACKS  Age Group: 2-5   Animal series – Wild Life. . Insects Educational books – Alphabets.

and 5-10  Their parents. and adults who may want to give our products as gifts to the target groups.   Positioning  High-end ‘educational toy’ .MARKETING PLAN  Segmenting    Age Group: 2-5 and 5-10 Family income: high income group Geography: Metros of India  Targeting 2 age groups: 2-5.

MARKETING STRATEGY – 4PS  Product  3D books with audio tracks launched in series such as animal series. Medium to high pricing Major cities in India(metros at initial stage)  Price   Place   Promotion Advertising  Pull strategy  . or science series. simple word series.

India Facilities and equipments   Employees Suppliers  . Haryana.OPERATIONS  Office location – Manesar.

and adults  Corporation with Walt Disney   Expansion into different age group   Expansion into different type of books 3D scientific books  3D storytelling books  3D Magazines/Catalogs  .DEVELOPMENT AND FUTURE PROSPECTS  Generation of new types of books  3D Fairytale books with soundtracks Reproduction of Walt Disney stories in 3D books and soundtracks Teenagers.

00 200.00 70.00 26.00 52.00 60.00 80.COST OF PROJECT: Total ( Rs in lacs) Project Cost Land Factory buildings Site development Plant & MachineryImported Indigenous Miscellaneous Fixed Assets Preliminary Preoperative expenses Margin money for working capital Total 188.00 .00 106.00 236.00 1000.00 316.00 240.

MEANS OF FINANCE Secured/long – term loans Equity Share Capital .

Growing demand for convenience. Widespread urbanization in coming times. Increase in working professionals especially working couples.STRENGHTSEase of Usage Dual Purpose Distribution Network Revolutionary Product Durability SWOT WEAKNESSLimited Target Market Brand acknowledgement OPPORTUNITIESChanging needs and style of education. THREATSObsolescence of Technology Easy Cannibalization .

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