Automatic Bicycle Dispenser

Rajeev Upadhyay 182 Rohan Yengul 181 Chinmaya Chandan 187

Agenda Product Description Marketing Strategy Pricing & Financials Risks & Limitations .

It is promoted as a part of a wider response to provide the ‘missing link’ in transport systems. . The Whole Idea is to Provide bicycles to the Students. traffic jam free and efficient way to commute between train/bus stations to final destination. Employees and all the everyday commuters. The Main purpose is to provide a pollution free. Also a great opportunity for Tourists and sports enthusiasts to enjoy the nature while transporting. cheap.The Concept To Provide Bicycle whenever you need and always on the go.

Fashion statement Target Areas • • • • Metropolitan Cities and Tier 1 cities. . No Parking Spaces. Corporates and they can also align it with their CSR . Cities with Intra state Railway Lines and Metro Trains. Ooty etc. Youth Population. Independence from Public and Private Vehicles. Health Conscious. Mysore.Why Bike Dispenser? • • • • • • Pollution at a Very High Level in Big Cities. Tourist Places Like Udaipur. Traffic Congestion is a Big Issue.

• Customer can use Credit/Debit Card for Swiping. .Product Features and Layout Bike Out Stack Of Bicycles Card Swiping Bike In • Each Dispenser will have a stock of 50 Bicycles. • Bicycles can be rented 24 hours per day. • Move in and out through Pulley and Wires. • How Bicycles will be stacked in the Dispenser Box. Monday to Sunday inclusive.

The Bicycle • Each having unique ID (RFID based) • Sturdy and Sporty build • Suitable for both genders • Pre-Insured GPS Enabled Touch Screen Google Maps Alarm system for breakdown • Language assist • Anti theft system • • • • .

At the end of the day Collation will happen.System Interface Taking Out the Bicycle Returning the Bicycle Bicycle Taken From Any of the Dispenser can be returned to any of the Dispenser. .

Product Constraints Design Constraints Not Enough Space Can be Used as it will increase the cost Limited to 50 Bicycles Per Dispenser. Only Card Holders can Avail the Services. No of Bicycles Payment Gateway Location Constraint Service & Maintenance . Can’t Be Put at all Places but only at Strategic Locations. Maintaining and Servicing the Bicycles on the Run is not Possible.

000 divided equally between three partner Debt from Bank 400.000 .000 100.000 900.000 100.000 Sources of Capital Partnership share of capital 500.000 100.000 50.Financials Break Up Cost For Each Outlet • • • • • • • • • • • Start-up Expense Summary Start-up Expenses 50 bicycles = 50*5000 = 250000 Dispensing store Land Area 2500 sq ft Rental cost of Land = 40000 per month Store development Customer Care Staff Capital Expenditures Consulting Services Promotion Total Start-up Expenses 300.

Revenue Model Twin Revenue Model Subscription Model Each Customer Has to Pay for the amount of duration he is taking the service depending upon the type of Customer. Online through Screen and GPS and Offline through Advertising on the body of the cycle . Advertisement Both Online and Offline Advertisement will add to the Revenue.

Healthy Means of Travel.  Distance based pricing options  Provision of cash cards that can be used at our Swiping point at a cheaper rate to increase loyalty. Easy to Use and Reduces Dependency. .Pricing &Benefits Pricing  Rs 50 for Per day travel and also monthly and yearly passes available at discounts for frequent travelers. Benefits       Pollution Free Commutation Source. Cheap mean of Travel. Saves a Lot of Time. Community Building through creating Social Groups.

 Limited Reach as Infrastructure is still Bleak in our Country.  Huge Initial Capital Risk.  Instead Renting Some may find it beneficial to Buy the Bicycle.Risks & Challenges  Commuters Mindset need to be changed through awareness.  Maintenance and Servicing challenges need to be tackled.  Government Clearances for the whole set up. .  Technology Risk as we are highly dependent on Payment Gateways.

Thank You…. Have a Happy Ride .