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PRESENTED BY :

POOJA KHANNA ANKITA SHETTY NISHMITA SHETTY PREETI SHETTY SINDHURI SHETTY 13 30 33 34 37

INTRODUCTION:
The mall has been built on most challenging concept,

ever built in the country. With an area of one million square feet, it is the largest shopping mall in the suburbs of Mumbai and one of the largest in India. The Glass dome is largest in the south East Asia, hence is one of the beautiful features of the mall. It has been voted as Mumbais Favourite Mall twice by a survey done by popular news dailies.

TYPES OF RETAILERS:
FOOD RETAILERS:

Banana Leaf
Mc donald's Only Paratha's General Merchandise Retailers: Dollar stores

Levis
Reebok

NON-STORE RETAIL:

E-Zone
Travel Guru

Service retailer:
Citi Bank ATM Kaya Skin Clinic

TYPES OF FRANCHISING

FRANCHISING

BUSINESS FORMAT (PIZZA HUT)

PRODUCT NAME (ARCHIES)

FRANCHISING OUTLETS IN NIRMAL LIFESTYLE:


MC DONALDS PEPE JEANS PIZZA HUT MOCHA LEVIS TOMATO ADAMS PETER ENGLAND REEBOK MONGINIS CAFE COFFEE DAY BASKIN AND ROBINS

RETAILING STRATEGY IN NIRMAL LIFESTYLE MALL


The retail strategy provides the direction retailers

need to deal effectively with their environment , customers and competitors.


Retail strategy is a clear and definite plan that the

retailer oulines to tap the market and build a long term relationship with the consumers.

RETAIL FORMAT
R E T A I L TRADITIONAL

FASHION SEGMENT FASHION FORWARDS PEPE JEANS SHOPPERS STOP DOLLAR SHOP

SPECAILITY STORES
DEPARTMENT STORES

BIBA

FASHION BAZAAR

F O R M A T S

DISCOUNT STORES OFF-PRICE STORES

COTTON WORLD

CATALOG

Building a Sustainable Competitive Advantages


LOCATION CUSTOMER SERVICE

Role of Information Technology in Retailing:


Visa & MasterCard facilities Membership Card ATM machines Security checking device Computerize generated bill

MERCHANDISE MANAGEMENT:
SALES FORECAST:

Sales forecasting is a very important aspects of the merchandising plan and the retailer has to forecast sales in order to decide on how much to pay.
Forecasting merchandising based on category: Fad Fashion Seasonal merchandise

PRICING STRATEGY IN NIRMAL LIFESTYLE:


SKIMMING PRICING (NOKIA) PRICE BUNDLING (PEPE JEANS)

PRICE LINING (DOLLAR STORES)


PRESTIGE PRICING (TBZ )

STORES MANAGEMENT OF NIRMAL LIFESTYLE

STORE DESIGN OF NIRMAL LIFESTYLE:


The decor of Nirmal is the only thing that jars. In a

huge space in the centre of the mall they have a translucent awning with hanging planets and astronauts.
The mall has become a place to hang out. There are trees with seats around the mall and one

often finds families resting here, just chatting.

STORE LAYOUT:

First Floor

VISUAL MERCHANDISE:
PROFITS

SALES BIG SPENDER SPENDER BROWSER

LOYAL SHOPPER

PASSER-BY