You are on page 1of 25

The real taste of life

The real taste of life

Background
LASSI is a popular and traditional yogurt-based drink of the Asian subcontinent. Being ancient beverage and body coolant in nature; it is preferred in diverse climate across the country There is no two ways about its quality which is Simply “THE BEST IN TOWN” with rich, creamy, thick and yummy taste The widest variety of Lassi’s in the worlds all made of 100% natural products we endeavor to make this natural cooler be part of your everyday life.

We are devoted to cool you down from the heat of life to the calm side of it. . yummy taste of all our products.Philosophy Our Philosophy is turning moments into memories with lavishing. At …… Lassi Bar we ensure that you can drown your sorrows (on the heat of life) in a glass of Lassi.

Our Brands Our brand includes a wide range of flavours: • Mint sweet lassi • Mango lassi • Sweet lassi • Bhang lassi .

The resulting beverage is known as salted lassi.Mint Sweet Lassi This form of lassi is more common in the villages of Punjab. This is similar to ayran or doodh. . It is prepared by blending yogurt with water and adding sugar and other spices to taste.

Saffron lassis. rosewater and/or lemon. Gujarati. .Sweet Lassi Sweet lassi is a form of lassi flavored with sugar. strawberry or other fruit juices. which are particularly rich. are a specialty of Sindh in Pakistan. and Jodhpur and Rajasthan in India. Makkhaniya lassi is simply lassi with lumps of butter in it (makkhan is the Bengali. It is usually creamy like a milkshake. Hindi and Punjabi word for butter).

In various parts of Canada.Mango Lassi Mango lassi is gaining popularity worldwide. and in many other parts of the world. It is made from yogurt. water and mango pulp. Malaysia and Singapore. or ice cream. mango lassi is a cold drink consisting of sweetened kesar mango pulp mixed with yogurt. . often with ground pistachio nuts sprinkled on top. cream. It is served in a tall glass with a straw. It is widely available in UK. It may be made with or without additional sugar.

when pakoras containing bhang are also sometimes eaten. which has effects similar to other eaten forms of cannabis. Rajasthan is known to have licensed bhang shops.Bhang Lassi Bhang (or bhung) lassi is a special lassi that contains bhang. It is legal in many parts of India and mainly sold during Holi. a liquid derivative of cannabis (marijuana). and in many places one can buy bhang products and drink bhang lassis .

Brand’s Vision We provide quality to make our customers loyal .

Taste never comes if the product doesn’t have the quality. leaves the memory in our mind only if it tastes yummy and is served with hospitality. .Brand’s Big Idea We believe that any thing that we eat/drink. and mixing under hygienic condition. Lassi Bar tender all products to give you lot of memories and lavishing taste. So keeping lavishing taste and your health in mind. circumstances. we prepare all our products using best quality raw materials which have to again go for a set of process like certain sanitization.

Brand’s Features Strengthens immune system Beneficial for those suffering from osteoporosis Good for people suffering from high cholesterol level Bacteria in curd help digest food It alleviates problem of stomach infection Reduces risk of high blood pressure Beneficial in case of constipation and colon Helpful in treating inflammatory bowl diseases Helps you feel fuller and is thus a very good snack for those trying to lose weight Good for help of bones and teeth as it is rich in calcium .

B plus and A Age: 18 – 40 Gender: both .Target Audience Class : B.

Brand’s Competitor Omung lassi .

Brand Positioning Local super markets: •Agha’s •Naheed •Bin malik •Imtiaz. .

Brand Promotion Brand promotional techniques includes 1)LASSI 101 2) Sooth the Senses 3) Party environment 4) At social occasion 5) Float activity .

mango and strawberry lassi. its ingredients'. We also brought an expert to our cafe who would be informing our costumers about Milk and Lassi benefits. its benefits.LASSI 101 We have taken the opportunity to increase our customers' understanding of the basic Lassi types: salt. we created a several-weeks-long promotion in which we highlight a different type of LASSI each week. .. To help all of our consumers bring LASSI to a higher level of understanding. and its taste profile and so on. During the first week. we explain what MANGO LASSI is.

and taste the LASSI.Sooth the senses Customers love to look. . touch. so we have set a sampling area that allows them to do so. In our café two or three LASSI’S are kept in glass jars on the counter where customers can experience the sight and smell of them. Every few weeks we switch out the LASSI on the counter so customers eagerly anticipate experiencing new varieties.

On a warm summer evening. traditional LASSI. indoor plants to sooth their tired minds. and of course. With its interesting flavors coupled with full of fun enviroment our customers quickly realize that this is a lot more fun than their grandmother's LASSI. To attract our teenage consumers we make it irresistible by holding a Bubble LASSI Party. set wooden beds and relaxing cuisions. .Party environment We have been creating exciting and innovative ways to serve LASSI. music. we fill a corner with bubbles.

MANGO LASSI and STRAWBERRY LASSI etc.e. i. wedding ceremony and we treat the guests with a glass of LASSI before or after the dinner.Social Events At social occasions'. . This at least allow the consumers to taste our brand. While in this sampling program we demonstrate the consumers of various LASSI-preparation with different ingredients.

Float Activity •Holding lassi stalls in universities •Free lassi drinks in Desi Family Mela (Organizing events) •Providing shades on bus stops with the name bearing our brand •Bill boards •Banners •Introducing lassi flavors at dhabay •Introducing cafes blending them with rural touch with charpai and grass •Members of the brand to go in the rural areas . June. prepare lassi and make people familiar with our unique taste •Inaugurate. July) . promote the brand in the crop harvesting seasons ( May.

Brand Culture The company's culture and core values are the pillars of the brand. . Being largely dependent on our dairy farm our country produces milk and yoghurt in high scale which are then manufactured in international machines to provide you with hygienic lassi. while giving you the taste that take you into the villages of rich agricultural lands of the province of Punjab. Strong cultures create strong brands.

95 /= Rs.Brand Costing Manufacturing cost per liter General Sales Tax Whole sale cost per liter Retail cost per liter = Rs. 80 /= Rs. 100 /- . 10 /= Rs.

50 /- Rs. 25 /- Rs. 250 ml pack 500 ml pack Liter pack Rs.Brand Packaging Dahilicious will be available in 3 different packages according to size. 100 /- .

Brand Channel Distribution of Dahilicious From manufacturing to consumer depends mainly on our SALES DISTRIBUTION CENTRE FACTORY Our outlets Retail stores Super Stores .

Thank you .