PROFILE

–A.S.D.CAREER LADDER 1993-1995 .Raj oil mills ltd.B.E (Sales operations) 2005-2009 .Sapat Tea .E (Demand creation group – DCG) & A.A.M (Marketing / Modern trade sales/Channel sales) 2009-2011 .Field Research Officer ( ad.M 2011 FEB-AUG – Revlon 2011 – 2013 .M (West zone) .R.Head – sales & marketing .Indian Express – survey cum sales campaign & ORG-MARG IRS Field investigator 1995-2002 ORG-MARG .S.M.Bodygears .hoc surveys & Retail Store Audit) 2002-2005 .Wagh Bakri tea – A.

. consumer offers and operational strategy.7 years with ORG-MARG Retail Store Audit for various product categories Done market surveys/study for existing coverage to grow volumes Done special surveys for stockist appointments Done specific studies for competitor’s analysis to plan trade scheme .MARKET RESEARCH Experience .

Kolhapur Outlet specific activities driven with calculated results & delivered volume growth Deep study on cancellation of orders / sales reported Planned & executed trade & consumer offers in specific markets(APMC.MARKETING Successfully executed promotional activities like weekly bazaars/inshop/office sampling-selling Appropriate negotiations with local vendors for BTL activities Designed trade scheme and executed successfully in Phaltan.MALAD.NASIK.PUNE) Motivational tools implemented and better results obtained for long period.Satara. .

O.5 lacs p.5 lacs p. Shuffling of call procedure sequence .m.SALES New Product Lauanch New Market Launch Volume growth in existing markets 2. in Wagh Bakri 33 lacs to 55 lacs in Revlon Cosmetics S. .m.m to 11 lacs p. in Modern Trade 15 lacs to 27. wise / SKU wise /monthwise sales analysis.

RESPONSIBILITIES Market Analysis 1) Market Research 2) Competiton Details 3) Identifying potential outlets 4) New product launch survey 5) New market expansion analysis Marketing 1) Planning for volume growth in existing coverage 2) Planning & execution in specific outlets for increasing depth 3) Implementation of Modules to motivate sales people 4) SKU wise focuss through market 5) Cost effective measures in activity implementation .

2) Planning and implementation for W. Accounts . .O. 6) Sales v/s expenses ratio controlling ROLE Total co-ordination with Management. Logistics.D (Depth of Distribution) 5) Focuss on non running SKU's & Non productive outlets.D(width of distribution) 3)Market visits with sales people whenever & wherever required 4) Increasing D. Production to upgrade the systems for volume growth and to become a strong competitor for each & every SKU.RESPONSIBILITIES Sales 1) MIS support to plan for volume growth. Sales team .O.

THANK YOU .